Beyond The Bottom Line: Putting Social Responsibility To Work For Your Business And The World by Joel Makower | NOOK Book (eBook) | Barnes & Noble
Beyond The Bottom Line: Putting Social Responsibility To Work For Your Business And The World

Beyond The Bottom Line: Putting Social Responsibility To Work For Your Business And The World

by Joel Makower
     
 

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This is the first book to distill the best of the forward-looking ideas of socially responsible policies emerging from the corporate world. By following the suggestions detailed here, individuals can institute similar programs in their own companies—because it's the right choice to make, and the smart one.

Something new is happening in the business world.

Overview

This is the first book to distill the best of the forward-looking ideas of socially responsible policies emerging from the corporate world. By following the suggestions detailed here, individuals can institute similar programs in their own companies—because it's the right choice to make, and the smart one.

Something new is happening in the business world. Determined to stay competitive in an era of downsizing, companies are making a surprising discovery: Practices that benefit employees, communities, and the environment aren’t just good deeds—they’re also good business. The leaders of this new business vision include household names like Honeywell, Stride Rite, Hasbro, Reebok, and Levi Strauss&Co. These and other American companies have discovered that in order to create and sustain economic opportunity and reap the rewards of a good reputation, they must put their policies where their principles are in such diverse areas as work and family life, community welfare, and ecology. Whether you run a company or just work for one, you’ll find here abundant inspiration and examples of how businesses can safeguard the environment and improve the lot of their employees, their communities, and the world beyond while ensuring their own long-term profitability.

Product Details

ISBN-13:
9781439143780
Publisher:
Touchstone
Publication date:
01/11/2011
Sold by:
SIMON & SCHUSTER
Format:
NOOK Book
Pages:
336
File size:
3 MB

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What People are saying about this

Dwight Minton
Beyond the Bottom Line makes a powerful and very readable case for the new business logic: Taking care of your employees, your communities, and your environment is not just the right thing to do, it is what's best for business.

Meet the Author

Joel Makower is co-founder and executive editor of Greener World Media, Inc., which produces GreenBiz.com and its sister sites, ClimateBiz.com, GreenerBuildings.com, and GreenerComputing.com. He also serves as a senior strategist at GreenOrder, a sustainability consultancy, as well as co-founder and principal of Clean Edge Inc., a research and publishing firm focusing on building markets for clean energy technologies. Joel has been a featured commentator on environmental topics for public radio's Marketplace and appears frequently in both broadcast and print media. He serves as a board member or adviser to a range of for-profit and nonprofit organizations and lectures regularly to companies, industry groups, and business schools around the world.

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