Beyond the Box: Television and the Internet / Edition 1

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Beyond the Box gives students and couch potatoes alike a better understanding of what it means to watch television in an era of profound technological change.

  • Charts the revolution in television viewing that is currently underway in living rooms across the world
  • Probes how the Internet’s development has altered how television is made and consumed
  • Looks at a range of topics and programmes - from voting practices on American Idol to online forums for Buffy the Vampire Slayer fans
  • Offers a fresh and innovative perspective that focuses on the shift in audience experience and how it has blurred established boundaries
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Editorial Reviews

From the Publisher
"Ross's stance is academic, but she also considers the stance of fans, producers, creators and marketers. Together, these voices combine to create a new understanding of the connectedness of all parties in the process of telling stories, both authorised and unauthorised." (Science Fiction Film and Television, July 2010)

"Ross provides a valuable resource on the emerging field of interactive television and its relationship to fandom, viral marketing, tele-participation, and the Internet. The book illustrates how little research has yet been done on the complex relationship between television fans and Web discourse about popular shows." (CHOICE)

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Product Details

  • ISBN-13: 9781405161244
  • Publisher: Wiley
  • Publication date: 9/2/2008
  • Edition description: New Edition
  • Edition number: 1
  • Pages: 280
  • Product dimensions: 5.90 (w) x 8.90 (h) x 0.70 (d)

Meet the Author

Sharon Marie Ross is Assistant Professor of television studies in the Television Department at Columbia College, Chicago, where she teaches critical analysis of TV.

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Table of Contents

Introduction: Online/Offline~What It Means to “Watch (and Make) TV” in the Age of the Internet.

1. Fascinated with Fandom: the Interactively Aware Viewers of Xena and Buffy.

2. Power to the People, or the Industry?: American Idol Voting, “Adult Swim” Bumping, and Viral Video-ing.

3. Managing Millenials: Teen Expectations of Tele-Participation.

4. No Network Is An Island: Lost’s Tele-participation and ABC’s Return to Industry Legitimacy.

5. Conclusion: The Remains Of The Day: The Future Of “TV”

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Customer Reviews

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  • Anonymous

    Posted March 17, 2013

    Beyond the Forest~Chapter One

    Beyond the Forest~Chapter One: "Derpy!" Trixie was hit yet again hit by an acorn that had fallen. "Sorry!" A gray pegasus flew down next to Trixie. Her golden eyes were crossed. "I really do not see why you are trusted to help remove leaves," Trixie murmmered. Trixie was a blue unicorn who had always thought of herself as 'great and powerful'. She had been humilated. She returned again with the Alicorn Amulet, but was defeated. Now, she lived her life peacefully, but ever so often tried to impress ponies. "I've been told it is the only job that I haven't ended up destroying things with so far!" Derpy replied happily. "Yeah, so far," Trixie murmmered. She returned to flipping through a book. "What's that?" Derpy asked, poking over Trixie's shoulder. Trixie sighed. "A book," she replied. Derpy looked like she had just discovered a whole new object.

    Was this review helpful? Yes  No   Report this review
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