Beyond the MAC Is Not a Typewriter

Overview

Since 1989, hundreds of thousands of Macintosh users have learned the basics of creating good-looking type from Robin Williams' classic primer, The Mac is not a typewriter. In this sequel, Robin guides you beyond the basics with hundreds of useful tips, techniques, and secrets for making any document beautiful and distinctive. Ranging from traditional typographic information such as how to improve the readability and legibility of a typeface, to tips on new technologies such as Adobe's multiple master fonts, ...
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Overview

Since 1989, hundreds of thousands of Macintosh users have learned the basics of creating good-looking type from Robin Williams' classic primer, The Mac is not a typewriter. In this sequel, Robin guides you beyond the basics with hundreds of useful tips, techniques, and secrets for making any document beautiful and distinctive. Ranging from traditional typographic information such as how to improve the readability and legibility of a typeface, to tips on new technologies such as Adobe's multiple master fonts, Beyond the Mac is not a typewriter provides an unprecedented wealth of exciting and practical information.
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Product Details

  • ISBN-13: 9780201885989
  • Publisher: Peachpit Press
  • Publication date: 12/27/1995
  • Pages: 222
  • Product dimensions: 7.53 (w) x 9.12 (h) x 0.40 (d)

Table of Contents

Introduction
Review 15
Anatomy of Type 17
1 Centuries of Type 21
Aldus Manutius 28
2 The Art of Readability 33
3 The Art of Legibility 43
4 Quotation Marks and not Quotation Marks 53
5 Hang that Punctuation 57
6 Punctuation Style 63
7 When to Shift that Baseline 71
8 Expert Sets 79
9 Small Caps 85
10 Oldstyle Figures 89
11 Ligatures 91
12 Condensed and Extended Type 93
13 Display Type 97
14 Kerning 103
15 Linescaping (leading) 109
16 Paragraph Spacing 113
17 Alignment 115
18 Headlines and Subheads 123
19 Pull Quotes 127
20 Captions 131
21 Emphasizing Type 135
22 Line Breaks and Hyphenation 139
23 Swash Characters 147
24 Initial Caps 151
25 Typographic Color 155
26 Ornaments and Dingbats 159
27 Pi and Picture Fonts 161
28 Don't be a Wimp! 165
29 Evocative Typography 169
30 Multiple Masters 173
31 Choosing a Typeface 179
32 Telltale Signs of Desktop Publishing 189
33 Trends in Type 199
Appendix A font vendors 211
Appendix B fonts used in this book 212
Index 215
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