Beyond the Pale: The Story of Sierra Nevada Brewing Co.

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Overview

Ken Grossman couldn't have known that his early fascination withtaking apart household appliances would eventually lead to weldingtogether Sierra Nevada's first malt mill and customizing itsbottling equipment. Although obstacles obscured Grossman's path,his determination to brew the kind of beer he liked to drink and behis own boss led to the success of one of America's best-lovedcraft breweries.

From his youthful adventures to his experience in dealing withthe complex landscape...

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Beyond the Pale: The Story of Sierra Nevada Brewing Co.

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Overview

Ken Grossman couldn't have known that his early fascination withtaking apart household appliances would eventually lead to weldingtogether Sierra Nevada's first malt mill and customizing itsbottling equipment. Although obstacles obscured Grossman's path,his determination to brew the kind of beer he liked to drink and behis own boss led to the success of one of America's best-lovedcraft breweries.

From his youthful adventures to his experience in dealing withthe complex landscape of the beer industry, Beyond the Palechronicles Grossman's trials and tribulations in building a brewerythat now produces more than 800,000 barrels of beer annually.Grossman recalls the role models and life experiences that fed hiscuriosity and drive—from a neighbor's obsession with scienceand gadgets, to the friends who drew him to hiking, and, finally,to the brewing community that provided both support and friendlycompetition.

Beyond the Pale details Grossman's start, fromhomebrewing as a teenager, to becoming a skilled brewer, and,later, to building a small brewery in the town of Chico,California. It shares the business decisions that nearly broke him,yet eventually drove him to success. The sum total of his lifeprovides the foundation of the "Sierra Nevada way," a companyphilosophy that emphasizes sustainability, nonconformity, followingone's passion, and doing things the right way.

Since Grossman founded Sierra Nevada in 1980, part of a growingbeer revolution in America, critics have proclaimed his beer to be"among the best brewed anywhere in the world." Beyond thePale describes Grossman's unique approach, focusing on people,the planet, and the product. His story shows how, with hard work,dedication, and integrity, you can be successful in following yourdream.

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Product Details

  • ISBN-13: 9781118007365
  • Publisher: Wiley
  • Publication date: 8/26/2013
  • Edition number: 1
  • Pages: 256
  • Sales rank: 220,553
  • Product dimensions: 6.20 (w) x 9.10 (h) x 0.90 (d)

Meet the Author

KEN GROSSMAN is the founder of Sierra Nevada Brewing Co.,established in 1980. Ken's passion for good beer began when afriend showed him the basics of homebrewing. He began brewingfive-gallon batches of beer on his own and soon became a proficienthomebrewer. In 1976, Ken opened his own store, The Home Brew Shop,and, soon after, began building a small brewery in the town ofChico, California. His goal: to brew exceptional ales and lagers.An avid backpacker, Ken named the new company for his favoritehiking grounds—the Sierra Nevada Mountains. Finally, onNovember 15, 1980, the Sierra Nevada Brewing Co. brewed the firstbatch of what would soon become a landmark in American craftbrewing: Sierra Nevada Pale Ale. Today, the Sierra Nevada BrewingCo. is considered one of the premier craft breweries in the UnitedStates.

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Table of Contents

PREFACE IV

ACKNOWLEDGMENTS VIII

Chapter 1 A Toaster, a Dryer, and a Glimpse of Things to Come 1

Chapter 2 Chico 25

Chapter 3 Pioneer Days 39

Chapter 4 Materials and Ingredients 65

Chapter 5 A Bag Full of Dreams but Empty Pockets 81

Chapter 6 To Market, To Market 91

Chapter 7 Growing Pains 109

Chapter 8 Moving On Up 125

Chapter 9 The Time of Troubles 147

Chapter 10 The Winchester Mystery Brewery 163

Chapter 11 Fork in the Road 175

Chapter 12 Germinating a Workforce 183

Chapter 13 New Millennium, New Challenges 199

Chapter 14 Doing the Right Thing 207

Chapter 15 Good Is Not Good Enough 217

Chapter 16 The Future 235

INDEX 243

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Customer Reviews

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Sort by: Showing all of 2 Customer Reviews
  • Anonymous

    Posted September 24, 2013

    I Also Recommend:

    Outstanding book! Gives you a better understanding and apprecia

    Outstanding book! Gives you a better understanding and appreciation for the model business that Ken Grossman and the employess at Sierra Nevada have built.

    1 out of 1 people found this review helpful.

    Was this review helpful? Yes  No   Report this review
  • Anonymous

    Posted October 29, 2013

    Very good book. It was a bit random since I have been a fan of t

    Very good book. It was a bit random since I have been a fan of this beer for many years. I didn't expect a book but I'm glad I picked it up. You should definitely check out this book.

    0 out of 1 people found this review helpful.

    Was this review helpful? Yes  No   Report this review
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