Beyond the Pale: The Story of Sierra Nevada Brewing Co.

Beyond the Pale: The Story of Sierra Nevada Brewing Co.

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by Ken Grossman
     
 

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Ken Grossman couldn't have known that his early fascination with taking apart household appliances would eventually lead to welding together Sierra Nevada's first malt mill and customizing its bottling equipment. Although obstacles obscured Grossman's path, his determination to brew the kind of beer he liked to drink and be his own boss led to the

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Overview

Ken Grossman couldn't have known that his early fascination with taking apart household appliances would eventually lead to welding together Sierra Nevada's first malt mill and customizing its bottling equipment. Although obstacles obscured Grossman's path, his determination to brew the kind of beer he liked to drink and be his own boss led to the success of one of America's best-loved craft breweries.

From his youthful adventures to his experience in dealing with the complex landscape of the beer industry, Beyond the Pale chronicles Grossman's trials and tribulations in building a brewery that now produces more than 800,000 barrels of beer annually. Grossman recalls the role models and life experiences that fed his curiosity and drive—from a neighbor's obsession with science and gadgets, to the friends who drew him to hiking, and, finally, to the brewing community that provided both support and friendly competition.

Beyond the Pale details Grossman's start, from homebrewing as a teenager, to becoming a skilled brewer, and, later, to building a small brewery in the town of Chico, California. It shares the business decisions that nearly broke him, yet eventually drove him to success. The sum total of his life provides the foundation of the "Sierra Nevada way," a company philosophy that emphasizes sustainability, nonconformity, following one's passion, and doing things the right way.

Since Grossman founded Sierra Nevada in 1980, part of a growing beer revolution in America, critics have proclaimed his beer to be "among the best brewed anywhere in the world." Beyond the Pale describes Grossman's unique approach, focusing on people, the planet, and the product. His story shows how, with hard work, dedication, and integrity, you can be successful in following your dream.

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Product Details

ISBN-13:
9781118007365
Publisher:
Wiley
Publication date:
08/26/2013
Pages:
256
Sales rank:
311,266
Product dimensions:
6.20(w) x 9.10(h) x 0.90(d)

Meet the Author

KEN GROSSMAN is the founder of Sierra Nevada Brewing Co.,established in 1980. Ken's passion for good beer began when afriend showed him the basics of homebrewing. He began brewingfive-gallon batches of beer on his own and soon became a proficienthomebrewer. In 1976, Ken opened his own store, The Home Brew Shop,and, soon after, began building a small brewery in the town ofChico, California. His goal: to brew exceptional ales and lagers.An avid backpacker, Ken named the new company for his favoritehiking grounds—the Sierra Nevada Mountains. Finally, onNovember 15, 1980, the Sierra Nevada Brewing Co. brewed the firstbatch of what would soon become a landmark in American craftbrewing: Sierra Nevada Pale Ale. Today, the Sierra Nevada BrewingCo. is considered one of the premier craft breweries in the UnitedStates.

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