Beyond the Scoreboard

Beyond the Scoreboard

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by Rick Horrow, Karla Swatek

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Go behind the scenes with your insider’s access to the high-pressure, high-stakes business of professional sport.

In Beyond the Scoreboard, Rick Horrow, sport business analyst for Fox Sports, Bloomberg TV, Bloomberg Businessweek, and the BBC and host of PBS Nightly Business Report’s “Beyond the $coreboard,” and Horrow


Go behind the scenes with your insider’s access to the high-pressure, high-stakes business of professional sport.

In Beyond the Scoreboard, Rick Horrow, sport business analyst for Fox Sports, Bloomberg TV, Bloomberg Businessweek, and the BBC and host of PBS Nightly Business Report’s “Beyond the $coreboard,” and Horrow Sports Ventures’ vice president Karla Swatek take you to the boardrooms, negotiating tables, and executive suites of sport’s most influential powerbrokers.

Beyond the Scoreboard tackles sport’s hot-button topics head on. You’ll see

• how sponsors measure return on investment with sport organizations;

• how pro teams negotiate with governments to make a stadium deal;

• the effect of the sport facility building boom on teams’ bottom lines;

• how sport agents try to maximize the value of their in-demand clients; and

• the effect on teams and fans of revolutionary changes in modern ticket selling.

Whether you are one of the millions of people who play fantasy sports or you just want to know more about how your favorite teams determine their strategies, you’ll learn how the experts make deals happen.

And with engaging sidebars and exclusive interviews from the most powerful figures in sport, including Roger Goodell, David Stern, Brian France, and Gary Bettman, you’ll gain expert analysis from people who have played leadership roles in some of the most intense negotiations and lucrative business deals in sport history.

There’s nobody better equipped to explain what it takes to be a success in sport marketing, sponsorships, facility financing, or generating media coverage than Rick Horrow, the Sports Professor. In Beyond the Scoreboard, Horrow and Swatek provide you with an all-access pass to the multibillion-dollar world of professional sport.

Product Details

Human Kinetics Publishers
Publication date:
Edition description:
Sales rank:
Product dimensions:
9.58(w) x 7.02(h) x 0.60(d)
Age Range:
18 Years

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What People are saying about this

From the Publisher
"Beyond the Scoreboard offers a behind-the-scenes look at professional sport. From players' contracts to event bidding, the book reveals the real components driving business and the hot-button topics of this high-stakes business."

Jerry Jones — Owner and General Manager, Dallas Cowboys

"Beyond the Scoreboard reveals the true movers and shakers in sports and examines the forces driving this lucrative business."

John Skipper — Executive Vice President of Content, ESPN

"Few people I know have as much passion for the inner workings of the sport industry as Rick Horrow. In Beyond the Scoreboard, he gives fans a unique insider's view of the sports they love."

Jack Nicklaus — Winner of a record 18 professional major championships

World Golf Hall of Fame member

Five-time PGA Player of the Year Award winner

Meet the Author

Rick Horrow is the leading expert in the business of sport as the architect of over 100 deals worth more than $13 billion. The CEO of Horrow Sports Ventures (HSV) hosts “Beyond the $coreboard” on the Nightly Business Report and serves as a sport business analyst for Fox Sports, Bloomberg TV, Bloomberg Businessweek, and the BBC. As the leading commentator on sport business and as a well-connected entrepreneur, he has access to many of the top names in sport, including commissioners, owners, general managers, coaches, and athletes. His clients have included some of the biggest organizations and companies in the world of sport and business: NFL, MLB, NASCAR, PGA, Great White Shark Enterprises, Cisco Systems, Golden Bear International, Enterprise Rent-A-Car, LPGA, and MLS. Horrow is nicknamed the Sports Professor thanks to his time spent as a visiting expert on sport law at Harvard Law School.

Karla Swatek is vice president of Horrow Sports Ventures. With Horrow, Swatek pens a weekly column on sport business for Bloomberg Businessweek. She has worked on book projects with Ken Blanchard, Peter Ueberroth, former USC football coach John Robinson, and Robert Hagstrom (The NASCAR Way), as well as business leaders like Anthony Smith (The Taboos of Leadership).

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Beyond the Scoreboard 3.5 out of 5 based on 0 ratings. 2 reviews.
Anonymous More than 1 year ago
f you suspected that sports are big, big business this book will confirm that. It gives a detailed picture of just about every business aspect of major sports including TV, ownership, corporate sponsorship, government involvement, stadium design and financing, and union/sports agents involvement. It even has a chapter of the sports video gaming industry and fantasy leagues that have flourished in the last decade. There are interviews with the commissioners of the principal sports: Roger Goodell (NFL), David Stern (NBA), Gary Bettman (NHL) and Brian France (NASCAR). In addition to its thorough descriptions of the mechanics of the sports business, the book has "case studies" interspersed throughout the chapters that give examples of the complex dealings of the sports business world. One domain of the sports world, just to give one example, is the evolution of the design, construction and financing of sports stadiums (stadia?). There is an architectural sub-specialty of sports stadiums and arenas that has brought about many design innovations now commonly seen across the nation: single sport stadiums (no longer shared between football and baseball) luxury suites, club areas, strategies for seating placement, vendors and concessionaires, and more. It's no surprise that complicated financing schemes have emerged to fund these mega million structures, involving corporate resources and government/business partnerships. There is hardly an aspect of the business of sports that isn't covered in great depth by the authors. Whatever one's favorite sport might be there is much to be learned about what makes it tick in this book.
MarcusH More than 1 year ago
Beyond the Scoreboard is an informative text that focuses on the behind the scenes work of the sports industry. As the title suggest, Rick Harrow provides a view of the sports industry that goes past what we see on the field. Horrow, a sports business analyst, explains many facets of sports business in a way that the everyday sports fan can understand. The writing is simple and to the point. Throughout the book multiple aspects of the sports industry are explained. Details range from the importance of mega sporting events such as the Sprint Cup, Super Bowl, and various All-Star Games, the financial burdens and profits of host, and a discussion of different stadiums to the changes in the ticketing processes involved with major sporting events. Each topical chapter covers a discussion of past and present business practices. Horrow's research is detailed and up-to-date. Throughout each chapter there are multiple charts and tables used to compliment the information. Within a chapter discussing the ownership structures of professional sports teams, Horrow includes a table that breaks down how many ownership groups throughout the NFL, MLB, NBA, and NHL make their money. As an example, Mike Ilitch, owner of the Detroit Red Wings and Tigers uses his Little Caesar's pizza company as an income source (149). The book is full of factoids like this. Another informative feature of this book are the interviews with some of the commissioners the more popular sports. Interviews include Roger Goodell, Gary Bettman, and David Stern. Each interview provides current perspectives on the sports business world and where they see their respective sports heading. The book is informative and current, but at times favors the more popular sports. There are mentions of lesser sports, but the NFL, MLB, and NBA do dominate the discussions. If you're interested in learning a basic, easy to read view of the sports industry business practices this is a book you would want to pick up