Beyond Viral: How to Attract Customers, Promote Your Brand, and Make Money with Online Video [NOOK Book]

Overview

Promote your product using the most visceral form of social media-online video

Learn how to create cost-effective videos, engage your customers, compel them to measurable behaviors (awareness, intent, and purchase), and sustain your brand online. Beyond Viral gives you the tools and tricks to successfully use online video to reach your business goals.

  • Author Kevin Nalty is ...
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Beyond Viral: How to Attract Customers, Promote Your Brand, and Make Money with Online Video

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Overview

Promote your product using the most visceral form of social media-online video

Learn how to create cost-effective videos, engage your customers, compel them to measurable behaviors (awareness, intent, and purchase), and sustain your brand online. Beyond Viral gives you the tools and tricks to successfully use online video to reach your business goals.

  • Author Kevin Nalty is the only career marketer who doubles as one of the most-viewed YouTube comedians
  • Foreword by veteran vlogger David Meerman Scott
  • First-hand case studies of leading brands include Microsoft, Starbucks, GE, MTV, Mentos, Holiday Inn, and Fox Broadcasting
  • Learn from the successes of top companies and startups as well as the pitfalls and mistakes many of them are making

Online video has huge potential, mostly untapped. Put your business at the forefront of this important medium with the proven methods described by Beyond Viral.

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Product Details

  • ISBN-13: 9780470877616
  • Publisher: Wiley
  • Publication date: 8/20/2010
  • Series: New Rules Social Media Series , #6
  • Sold by: Barnes & Noble
  • Format: eBook
  • Edition number: 1
  • Pages: 256
  • File size: 4 MB

Meet the Author

KEVIN H. NALTY, known as “Nalts” on YouTube, is the only career marketer who doubles as one of the most viewed YouTube comedians. Formerly a marketing director at Merck and Johnson & Johnson, Nalty currently helps leading brands—including Fox Broadcasting, Microsoft, InterContinental Hotels Group, Cox Communications, and Coke—market via online video. Visit NaltsConsulting.com.
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Table of Contents

Foreword (David Meerman Scott).

Acknowledgments.

About the Author.

Introduction.

Chapter 1 The Least a Marketer Needs to Know.

Chapter 2 Flavors of Video: From Skateboarding Cats to Pro.

Chapter 3 Viral Video Is Dead.

Chapter 4 Video’s Role in the Marketing Funnel.

Chapter 5 The Most Visceral Form of Social Media.

Chapter 6 Inside YouTube.

Chapter 7 Agencies Searching for Role.

Chapter 8 Learning from Online-Video “Stars.”

Chapter 9 Marketing via Webstars.

Chapter 10 Paid Video Advertising.

Chapter 11 Measuring ROI and Performance of Online Video.

Chapter 12 Video and Search Engine Optimization.

Chapter 13 How to Get Popular on YouTube.

Chapter 14 Can You Make Money from Online Video?

Chapter 15 Guerrilla Video for Entrepreneurs and Cause-Related Marketing.

Chapter 16 Learning from Obama Girl by Ben Relles.

Chapter 17 Insider Information: Behind the Curtain.

Chapter 18 The Future of Online Video.

Notes.

Index.

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Sort by: Showing all of 4 Customer Reviews
  • Posted December 2, 2011

    more from this reviewer

    Beyond Viral

    Kevin Nalty, affectionately known as ¿Nalts¿ by YouTube fans, is one of the website¿s most-viewed personalities. He¿s also an experienced marketer who has worked with Coca-Cola, Microsoft, Starbucks and Fox Broadcasting. Here he helps fellow marketers use the evolving world of online video sharing to promote their brands. Not surprisingly, a dominant underlying theme is the wisdom of collaborating with established ¿weblebrities¿ who already have a large, loyal audience ¿ such as Nalts himself. The book offers gems of knowledge, but it¿s quite disorganized, so they¿re tricky to find. getAbstract suggests that the book may be more helpful to webstar wannabes who are already familiar with the subject.

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  • Anonymous

    Posted November 13, 2010

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  • Anonymous

    Posted October 26, 2010

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  • Anonymous

    Posted September 20, 2010

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