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Chapter 1 READING TEXTS
Identifying subject or focus
Identify the subject
Find focal points
Examine and interpret the details
Notice what is missing
Painting: Pere Borrell, “Escaping Criticism,”
Photo: James Evans, “Hallie’s Hands"
Photo: Donald Judd, Fifteen Untitled Works in Concrete
Notice how a text signals its audience
Assess the level of the message
Note the demographics
Understand the original or intended audience
Notice how the audience has changed
Web Page: Daily Kos
Ad: Nike, “My Butt Is Big”
Ad: From 1956 Dodge La Femme Brochure
Photo: leni riefenstahl, Triumph of the will
Understand texts that inform and analyze
Understand texts that persuade
Understand texts that teach and delight
Web page: Michael Jordan’s The Steakhouse N.Y.C.
Photo: Frank Gehry, Stata Center, Massachusetts Institute of Technology, 2004
Identify the conventions of the genre
Recognize changing conventions
Poem: William Shakespeare, Sonnet 130
Poem: Seamus Heaney, “Clearances”
Appreciate language as a medium
Web page: Lara Croft Tomb Raider Online Game
Web page: Barak Obama Presidential Announcement, 2007
Photo: John McCain Presidential Announcement, 2007
Understand the context
Explore personal associations
Editorial Cartoon: Thom as Nast, The American River Ganges
Examining structure and composition
Examine the parts
Photo: Shakespeare at Winedale, H enry V, 2001
Photo: Grid Lines showing the Rule of Thirds
Paintings: Mark Ulriksen, “Puppy Love” and “Little Dog,”
Painting: Michelangelo da Caravaggio, David And Goliath
Understanding and Reading Media
Essay: Thomas Washington, A Librarian’s Lament: Books Are a Hard Sell
Essay: Manohia Dargis, Defending Goliath: Hollywood and the Art of Blockbuster
Essay: Steven Johnson, Watching TV Makes You Smarter
Chapter 2 Composing Texts
Choosing a Subject or Focus
Stretch your comfort zone
Define your subject
Ad: Oreck Special Edition XL Ultra Vacuum Cleaner
Posters: S. Mirzoyan, A. Ivanov, “Help Build the Gigantic Factories,” ; Raul Martínez, “Fidel”
Reaching an Audience
Know your audience
Figure out what your audience needs
Earn the interest of your audience
Photo: Cover of Rolling Stone, November 16, 2006
Deciding on Your Purpose and Context
Understand your assignment
Respond to opportunities
Explain the Context of your project
Photo: Dorothea Lange, “Migrant Mother”
Choosing a genre and structure
Writing a description
Writing a narrative
Writing a comparison and/or contrast project
Writing a report
Writing a response or position paper
Preparing a problem/solution project
Writing a rhetorical analysis
Writing an ad analysis
Writing an argument
Preparing an oral report
Photo: Fake Nissan Altima Keys
Choosing a medium
Choose the spoken word
Choose written words
Choose the fine art
Choose the graphic arts
Choose the World Wide Web
Report: Opening pages of Chapter 9 from The 9/11 Commission Report
Graphic Adaptation: From Sid Jacobson and Ernie Colón, The 9/11 Report: A Graphic adaptation
Web page: NASA Multimedia Page
Doing research and documenting sources
Scope out your topic
Be methodical in your research
Use the library
Use the Internet
Learn from experts
Prepare a field observation
Document your sources
Revising and editing
Evaluate and revise your work
Sweat the details
Project 2.1: Analyzing a Visual Text
Student Project: Jacqueline Cruz, “She’s Very Charlie”
CHAPTER 3 IDENTITIES
Reading Texts about Identity
Gallery: Representations of Identity
Dorothea Lange, Drought Refugees Camping
Pepsi Ad Featuring David Beckham
Jim Borgman, I Want to Be ...
Love Me Tender Movie Poster
Judy Syfers-Brady, "Why I Want a Wife"
Razanne Doll and Muslim Girl
Edward Hopper, Nighthawks
Gordon Parks, American Gothic
Cluster 3.1 Life Stories
Essay: Patricia Hampl, "I Could Tell You Stories"
Graphic Novel: Marjane Satrapi, From Persepolis, "The Veil"
Painting: Albrecht Dürer, Self Portraits
Essay: Alison Statement, "Postcards from the Edge"
Photo Essay: Jim Goldberg, Images from Raised by Wolves
Photo: Harry Benson, Jubilant Clay
Essay: Annie Dillard, from An American Childhood
Cluster 3.2 Bodies
Essay: Susan Bordo, "The Empire of Images in Our World of Bodies"
Photo Montage: On the Cover of Rolling Stone
Essay: Jose Appelton, "The Body Piercing Project"
Photo: A Ramey, Holding Cell, Maricopa County Jail
Photo: Uwe Krejci, Teenagers with Facial Piercings
Essay: Henry Louis Gates, "In the Kitchen"
Photo: Bob Marley Performing in Stockholm
Photo: Nat King Cole
Cluster 3.3 Groups and Ethnicities
Essay: Lan Tran, "Lone Stars"
Photo: Matthias Clamer, Young Men Entering Cowboy Saloon
Short story: Alice Walker, "Everyday Use"
Photo: AIDS Quilt, Washington, D.C.
Photos: Edward Curtis, A Navaho and White Duck; Gertrude Kusebier, Zitkala-Sa
Short story: Sherman Alexie, "I Hated Tonto (Still Do)"
Photo: Hulleach J. Tsinhnajinnie, Damn!
Writing About Identity
Project 3.1 Composing a Personal Memoir
Student Project: Allen Shannon, "Uncle Duane"
Project 3.2 Researching and Profiling a Person
Student Project: Billy Smith, "Gordon Parks: Using Photographs to Spark Social Change"
Chapter 4 Places and Environments
Reading Texts about Places and Environments
Gallery: Places and Environments
Paris Casino, The Strip, Las Vegas
Smiley N. Poole, The Dallas Morning News, “The Water Is Rising”
David Muench, Grand Prismatic Spring, Yellowstone National Park
Melissa Ann Pinney, Disney World, Orlando, Florida
Bobby Troup, "Route 66"
Richard Harrod, Café, Montmatre
Mark Riboud, A Street in Old Beijing
Alice Attie, From Harlem in Transition
Cluster 4.1: Places We Inhabit
Photo: Sears Catalog, The Dover
Essay: David Brooks, "Our Sprawling, Supersize Utopia"
Photos: Images from Surburban Life
Essay: Jenny Attiyeh, "My Ghost Town: A Vanishing Personal History "
Photo: Jonathan Levine, Jelly! Austin, TX
Essay: Glenn Reynolds, "The Comfy Chair Revolution"
Essay: Michael Gerson, "Where the Avatars Roam"
Essay: Ryan Bretag, Welcome to the Texas State University Second Life Campus
Cluster 4.2 Borderlands
Editorial Cartoons: On Immigration
Essay: Charles Bowden, "Our Wall"
Photo: Diane Cook and Len Jenshel, Tijuana, Mexico
Poem: Benjamin Alire Saenz, "War (in the city in which I live)"
Photo: Joe Grossinger, from El Paso Street Art
Essay: Randal C. Archibold, "Far from Home, Mexicans Sing Age-Old Ballads of New Life"
Photo: Chad Chase, Jose F. Garcia and His Son Benjamin
Cluster 4.3 Roads We Travel
Poster: Road Trip Movie Poster
Fiction: John Steinbeck, from The Grapes of Wrath
Photo: Cadillac Ranch
Fiction: Jack Kerouac, From On the Road
Photo: Jack Kerouac
Essay: Holland Carter, "On My Road"
Photos: Ben Shahn, Sign on a Restaurant, Lancaster, Ohio, 1938; Russell Lee, Man Drinking at Water Cooler in the Street Car Terminal, Oklahoma City, Oklahoma, July 1939
Writing About Places and Environments
Project 4.1: Analyzing a Representation of a Place
Student Project: Jenna Williamson, "Gainesville: Selling Small Town America"
Project 4.2: Observing and Analyzing a Public Space
Student Project: Kruti Parekh, “India: A Culinary Experience”
Chapter 5 Media
Reading Texts about Media
Gallery: Surveying Media Landscape
Crowd Gathered Outside An Outdoor TV Set in India
CNN/YouTube Democratic Presidential Debate
Personality Identification Playing Cards
Lewis Hine, Girl Worker in Cotton Mill
Philip Greenberg, Viagra Model Car
Human Rights Watch Web Site
Princess Mononoke Still
Scene from Survivor
Cluster 5.1 Stories of War
Interview: Gene Santoro, "A Conversation with Ken Burns"
Photo: Watching a Medic, Sicily, August 9, 1943
Web page: Public Broadcasting Service, The War Web Site
Essay: David Carr, "Telling War’s Deadly Story at Just Enough Distance"
Photo: George Bush Meeting with Burned Soldier
Essay: Susan Sontag, From Regarding the Pain of Others
Photo: Nick Ut, Vietnam Napalm
Photo: Iraqi Prisoner Consoles his Son
Cluster 5.2 Film Stories over the Years
Photos: Still Images from Casablanca and North by Northwest
Essay: Amy Taubin, "Fear of a Black Cinema"
Photos: Still Images from Do the Right Thing
Essay: Brian D. Johnson, "The Collateral Damage of Crash"
Photos: Still Images from Crash
Photos: Still Images from Brokeback Mountain
Cluster 5.3 Citizens Making Media
Essay: Henry Jenkins, "From YouTube to YouNiversity"
Web Page: Newbie's Guide to Literacy Theory
Photo: Oh Yeon-ho, founder of OhmyNews
Essay: Brad Stone, "MySpace Data Mining"
Essay: Scott Adams, "Giving Stuff Away on the Internet"
Cartoon: Scott Adams, Dilbert cartoon
Writing About Media
Project 5.1 Exploring a Filmmaker
Student Project: Virginia Wooten, "North by NorthWest and SpellBound: Identifiably Hitchcock"
Project 5.2 Composing a Photo Essay
Student Project: Michael Lee, "Images of History: The Hmong"
Additional Writing Projects
Chapter 6 Technology and Science
Reading Texts about Technology and Science
Gallery: Technology and Science
PocketX Software, Cell Phone Instructions
LCD Screen on a Lexus GS 450h
Bar Graphs and Table, File Sharing 2002-2003
AMA Poster “Girlie Drinks, Women’s Diseases”
MRI Brain Images
Kiosk with Informational Flyers
Newspaper Rock, Utah
National Geographic EarthPulse Web Site
Cluster 6.1: Mapping Knowledge
Photo: NASA, Blue Marble
Photo: Images from Blue Marble, Next Generation
Essay :Evan Ratliff, “Google Maps is Changing the Way We See the World,”
Photo: Aerial Streetview
Editorial: The Denver Post, "Now on Google Maps: You"
Poem: Elizabeth Bishop, “The Map”
Essay: Susan Neville, “On Maps and Globes”
Cluster 6.2: Life Science
Posters: Movie Posters: Frankenstein, Blade Runner: The Final Cut and Gattaca
Essay: Nicholas Wade, “Genetic Engineers Who Don’t Just Tinker”
Photos: Images of Genetically Engineered Animals
Photos: Art Works from Gene(sis): Contemporary Art Explores Human Genomics
Essay: Natalie Angier, “Pursuing Synthetic Life, Dazzled by Reality”
Essay: Max Houck, “CSI Reality”
Photo: Television still from CSI: Miami
Cluster 6.3: Living in Virtual Worlds
Web page: Screenshot from Guild Wars
Essay: Andrea L. Foster, “The Avatars of Research”
Web Pages: Screenshots from SecondLife
Essay: Alan Sipress, “Does Virtual Reality Need a Sheriff?”
Essay: Steven Johnson, “This is Your Brain on Video Games”
Essay: Kevin Spivey, “Baby, You Mean the World of Warcraft to Me”
Writing About Technology and Science
Project 6.1: Explaining a New Development in Technology or Science
Student Project: Beau Faulkner, “Year Zero: A Viral Marketing Promotion”
Project 6.2: Writing a Set of Technical Instructions
Student Project: Hannah Bailey, “Fitting and Preparing Pointe Shoes”
Chapter 7 Design, Style, and Culture
Reading Texts about Style, Design, and Culture
Gallery: Design, Style, and Culture
Screensaver, The Devil Wears Prada,
Greg Marting, Giros Atmos bicycle helmet
Nintendo Wii Controller
Mary J. Blige, Gap (PRODUCT) RED Collection Ad
Stills from King Kong, 1933; Poster for King Kong, 1976
Jeep Design Language: 1940-Present day
Jay B. Sauceda, "Let Me Learn Ya Somethin'"
Cluster 7.1 The Design of Everyday Things
Photo: F-16 Fighting Falcon
Essay: Michael Bierut, "To Hell with the Simple Paper Clip"
Drawing: The Freedom Chair
Interview: Pilar Viladas, "Questions for Niels Diffrient"
Photo: Le Corbusier, Villa Savoye by Le Corbusier, at Poissy, France
Essay: Cathleen McGuigan, "The McMansion Next Door: Why the American House Needs a Makeover"
Photo: “HeadOn, Apply directly to the Forehead”
Essay: Seth Stevenson, "Head Case: The Mesmerizing Ad for Headache Gel"
Cluster 7.2 The Eyes of the Beholder
Photos: Still from Dove's Campaign for Real Beauty
Essay: "The Campaign for Real Beauty Background"
Photo: Nikki Blonsky, star of the film Hairspray
Essay: Virginia Postrel, "The Truth about Beauty"
Cartoon: Christo Komarnitski, Obesity Planet
Essay: Daniel Akst, "Looks Do Matter"
Cluster 7.3 The Culture and Politics of Design
Photo: GMC Yukon Hybrid Logo
Manifesto: "First Things First Manifesto 2000"
Web page: Adbusters Web Site, Blackspot Sneakers
Essay: Linda Baker, "Salon.com asks 'Are you ready for some ‘unswooshing’?"
Photo: Torin Boyd for The New York Times, Japanese Vending Dress Used as Urban Camouflage
Essay: Martin Fackler, "Fearing Crime, Japanese Wear the Hiding Place"
Writing about Style, Design, and Culture
Project 7.1: Analyzing the Design of an Everyday Text
Student Project: Dylan Ellis, “June 29, 1989”
Project 7.2: Studying Design and Its Contexts
Student Project: Sean Nixon, “The Transformation of American Architecture During the 1920s and 1930s”
Chapter 8 Politics and ADVOCACY
Reading Texts and Images About Politics and Advocacy
Gallery: Politics and Advocacy
Political bumper stickers
Andrew Parsons, An Iraqi Woman Shows Her Inked Finger after Casting Her Ballot in a Polling Station in Baghdad
Toddy Heisler, Reno, Nevada
PETA, Fur Is Dead Poster
Margaret Bourke-White, At the Time of the Louisville Flood
USA Today, "Debate: College Affordability" Opposing Editorials
Dick Locher, Cartoon
Screenshot From Pottercast, the Harry Potter Podcast,
Cluster 8.1 Getting Out the Vote
Ad: Urban Outfitters T-Shirt
Essay: The Onion, “Huge Democracy Geek Even Votes in Primaries”
Essay: Thomas Friedman, “Generation Q”
Essay: Courtney Martin, “Generation Overwhelmed”
Ad: “Rock the Vote” Official T-shirt
Web Page: Redeem the Vote
Web page: Voto Latino
Web page: PunkVoter
Essay: Mike Connery, “Journalist Cheat Sheet: Eleven tips for reporting the youth vote.”
Cluster 8.2 The Politics of Food
Essay: Michael S. Rosenwald, “Why America Has To Be Fat”
Photos: Lauren Greenfield, Images from Thin and Camp Shane
Essay: Gary Shteyngart, “Sixty-nine Cents”
Essay: Kim Severson, “Be It Ever So Homespun, There’s Nothing Like Spin”
Essay: Michael Pollan, “Why Bother?
Essay: Jonathan Rauch, “Will Frankenfood Save the Planet”
Photos: Peter Menzel and Faith D’Aluisio. Images from Hungry Planet: What the World Eats
Cluster 8.3 Taking Action
Photo: Bono Speaking on Third-World Debt Relief at the U.S. Capitol
Essay: Mark Yaconelli, “Christian Megastar: Bono on Record "
Essay: David Heim, "Breakfast with Bono"
Photo: Bono Greets George W. Bush after Speaking at the National Prayer Breakfast, 2006
Essay: Paul Theroux, “The Rock Star’s Burden”
Press Kit: The New York City Street Memorial Project Ghost Bike Project
Essay: Alex Williams, “Realistic Idealists”
Writing About Politics and Advocacy
Project 8.1 Analyzing a Political Argument
Student Project: Jonathan Butler “Visual Images of National Identity: British and French Propaganda Posters of the Great Way
Project 8.2 Creating a Public Service Announcement
Student Project: Meixia Huang, “Pay Attention to Them”