Bias: A CBS Insider Exposes How the Media Distort the News

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Think the media are biased? CONSERVATIVES HAVE BEEN crying foul for years, but now a veteran CBS reporter has come forward to expose how liberal bias pervades the mainstream media. Even if you've suspected your nightly news is slanted to the left, it's far worse than you think. Breaking ranks and naming names, Emmy Award-winning broadcast journalist Bernard Goldberg reveals a corporate news culture in which the close-mindedness is breathtaking, journalistic integrity has been pawned to liberal opinion, and ...
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Think the media are biased? CONSERVATIVES HAVE BEEN crying foul for years, but now a veteran CBS reporter has come forward to expose how liberal bias pervades the mainstream media. Even if you've suspected your nightly news is slanted to the left, it's far worse than you think. Breaking ranks and naming names, Emmy Award-winning broadcast journalist Bernard Goldberg reveals a corporate news culture in which the close-mindedness is breathtaking, journalistic integrity has been pawned to liberal opinion, and "entertainment" trumps hard news every time. In his three decades at CBS, Goldberg repeatedly voiced his concerns to network executives about the often one-sided nature of the news coverage. But no one listened to his complaints-or if they did listen, they did nothing about the problem. Finally, Goldberg had no choice but to blow the whistle on his own industry, to break the code of silence that pervades the news business. Bias is the result. As the author reveals, "liberal bias" doesn't mean simply being hard on Republicans and easy on Democrats. Real media bias is the result of how those in the media see the world-and their bias directly affects how we all see the world. In Bias you'll learn:
  • How on issues ranging from homelessness to AIDS, reporters have simply regurgitated the propaganda of pressure groups they favor, to the detriment of honest reporting
  • The Peter Jennings test for classifying politicians-and how all the networks do it
  • The network color bar-why so many "victims" on network news stories are blond-haired, blue-eyed, and middle class
  • How one high-level CBS News executive told Goldberg that of course the networks tilt left-but in the next breath said he'd deny that statement if Goldberg ever went public
  • One of the biggest stories of our time-and why you probably didn't hear about it on the evening news
  • How political correctness in network newsrooms puts "sensitivity" ahead of facts
  • The real Dan Rather-a man who regards criticism of liberal bias as treason. If you ever suspected the network news was shortchanging the truth, Goldberg will not only prove you right, he'll give you a glimpse of just how it's done, and how fairness, balance, and integrity have disappeared from network television.
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Editorial Reviews

From Barnes & Noble
Is there a liberal bias in America's media? Conservatives have made the argument for years, but former CBS broadcast journalist Bernard Goldberg claims that the problem is so widespread that he was forced to blow the whistle on his own industry. Goldberg says that the problem goes much deeper than a simple "Democrats are good, Republicans are bad" mentality; indeed, it is so pervasive that it's considered a matter of course, affecting every decision made by supposedly "impartial" journalists.
John Leo
Bernie Goldberg is dead on. The astonishing distrust of the news media is rooted in the daily clash of worldviews between reporters and their readers and viewers. 'Bias is the elephant in the living room,' said one critic of the news business. After Bernie Goldberg's book, it will be harder not to notice the elephant.
U.S. News & World Report
Harry Stein
Bias is a fearless and vitally important book. In exposing the bottomless intellectual corruption within his own industry, Bernard Goldberg does what so many in the mainstream press only pretend to do: he tells the truth without regard to personal consequences. Colleagues will surely accuse Goldberg of treachery, and worse. But it is he, not they, who upholds journalism's finest traditions.
author of How I Accidentally Joined the Vast Right-Wing Conspiracy (and Found Inner Peace)
William J. Bennett
The allegation of liberal bias in the media is not a new one. However, in this book the allegation is made not by a conservative but by a reporter for CBS News-an old-fashioned liberal who has seen the bias firsthand. Bernard Goldberg has written a courageous book and told a story that needed to be told.
bestselling author of The Death of Outrage
From the Publisher

"This insider’s account of Mr. Goldberg’s career at CBS is filled with so many stories of repulsive elitism and prejudice on the part of his peers that it elevates Bias to must-read status. . . . His case is airtight."
—The Wall Street Journal

"The allegation of liberal bias in the media is not a new one. However, in this book the allegation is made not by a conservative but by a reporter for CBS News—an oldfashioned liberal who has seen the bias firsthand. Bernard Goldberg has written a courageous book and told a story that needed to be told."
—William J. Bennett

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Product Details

  • ISBN-13: 9781402518249
  • Publisher: Recorded Books, LLC
  • Format: Cassette

Meet the Author

Bernard Goldberg
Bernard Goldberg is the winner of seven Emmy Awards, and was once rated by TV Guide as one of the ten most interesting people on television. Having served for nearly thirty years as a reporter and producer for CBS News, he now reports for the critically acclaimed HBO program Real Sports, hosted by Bryant Gumbel. He has written for the New York Times and the Wall Street Journal. Goldberg lives with his family in Miami.


Bernard Goldberg was a CBS News correspondent for 28 years and is the winner of seven Emmy Awards, six at CBS and one for his work at HBO's critically acclaimed Real Sports with Bryant Gumbel. At CBS News, Goldberg covered stories all over America and much of the world for the CBS Evening News and 48 Hours. He also brought his unique perspective to the news in a special CBS Evening News segment, "Bernard Goldberg's America."

Author biography courtesy of Time Warner Book Group.

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    1. Date of Birth:
      May 31, 1945
    2. Place of Birth:
      New York, NY

Read an Excerpt


"They Think You're a Traitor"

I have it on good authority that my liberal friends in the news media, who account for about 98 percent of all my friends in the news media, are planning a big party to congratulate me for writing this book. As I understand it, media stars like Dan Rather and Tom Brokaw and Peter Jennings will make speeches thanking me for actually saying what they either can't or won't. They'll thank me for saying that they really do slant the news in a leftward direction. They'll thank me for pointing out that, when criticized, they reflexively deny their bias while at the same time saying their critics are the ones who are really biased. They'll thank me for observing that in their opinion liberalism on a whole range of issues from abortion and affirmative action to the death penalty and gay rights is not really liberal at all, but merely reasonable and civilized. Finally, they'll thank me for agreeing with Roger Ailes of Fox News that the media divide Americans into two groups-moderates and right-wing nuts.

My sources also tell me that Rather, Brokaw, or Jennings-no one is sure which one yet-will publicly applaud me for alerting the networks that one reason they're all losing viewers by the truckload is that fewer and fewer Americans trust them anymore. He'll applaud, too, when I say that the media need to be more introspective, keep an open mind when critics point to specific examples of liberal bias, and systematically work to end slanted reporting. According to the information I've been able to gather, this wonderful event will take place at a fancy New York City hotel, at eight o'clock in the evening, on a Thursday, exactly three days after Hell freezes over.

Okay, maybe that's too harsh. Maybe, in a cheap attempt to be funny, I'm maligning and stereotyping the media elites as a bunch of powerful, arrogant, thin-skinned celebrity journalists who can dish it out, which they routinely do on their newscasts, but can't take it. Except I don't think so, for reasons I will come to shortly.

First let me say that this was a very difficult book to write. Not because I had trouble uncovering the evidence that there is in fact a tendency to slant the news in a liberal way. That part was easy. Just turn on your TV set and it's there. Not every night and not in every story, but it's there too often in too many stories, mostly about the big social and cultural issues of our time.

What made doing this book so hard was that I was writing about people I have known for many years, people who are, or once were, my friends. It's not easy telling you that Dan Rather, whom I have worked with and genuinely liked for most of my adult life, really is two very different people; and while one Dan is funny and generous, the other is ruthless and unforgiving. I would have preferred to write about strangers. It would have been a lot easier.

Nor is it easy to write about other friends at CBS News, including an important executive who told me that of course the networks tilt left-but also warned that if I ever shared that view with the outside world he would deny the conversation ever took place.

I think this is what they call a delicious irony. A news executive who can tell the truth about liberal bias in network news-but only if he thinks he can deny ever saying it! And these are the people who keep insisting that all they want to do is share the truth with the American people! It wasn't easy naming names, but I have. I kept thinking of how my colleagues treat cigarette, tire, oil, and other company executives in the media glare. The news business deserves the same hard look because it is even more important.

Fortunately, I was on the inside as a news correspondent for twenty-eight years, from 1972, when I joined CBS News as a twenty-six-year-old, until I left in the summer of 2000. So I know the business, and I know what they don't want the public to see.

Many of the people I spoke to, as sources, would not let me use their names, which is understandable. They simply have too much to lose. You can talk freely about many things when you work for the big network news operations, but liberal bias is not one of them. Take it from me, the liberals in the newsroom tend to frown on such things.

And there are a few things that are not in this book-information I picked up and confirmed but left out because writing about it would cause too much damage to people, some powerful, some not, even if I didn't use any names.

But much of what I heard didn't come from Deep Throat sources in parking garages at three o'clock in the morning, but from what the big network stars said on their own newscasts and in other big public arenas, for the world to hear.

When Peter Jennings, for example, was asked about liberal bias, on Larry King Live on May 15, 2001, he said, "I think bias is very largely in the eye of the beholder." This might offend the two or three conservative friends I have, but I think Peter is right, except that instead of saying "very largely" he should have left it as "sometimes in the eye of the beholder." Because it's true that some people who complain about liberal bias think Al Roker the weatherman is out to get conservatives just because he forecast rain on the Fourth of July. And some people who say they want the news without bias really mean they want it without liberal bias. Conservative bias would be just fine.

Some of Dan, Tom, and Peter's critics would think it fine if a story about affirmative action began, "Affirmative action, the program that no right-thinking American could possibly support, was taken up by the U.S. Supreme Court today." But I wouldn't. Bias is bias.

It's important to know, too, that there isn't a well-orchestrated, vast left-wing conspiracy in America's newsrooms. The bitter truth, as we'll see, is arguably worse.

Even though I attack liberal bias, not liberal values, I will be portrayed by some of my old friends as a right-wing ideologue. Indeed, I've already faced this accusation. When I wrote an op-ed for the Wall Street Journal in 1996 about liberal bias among the media elites, my professional life turned upside down. I became radioactive. People I had known and worked with for years stopped talking to me. When a New York Post reporter asked Rather about my op-ed, Rather replied that he would not be pressured by "political activists" with a "political agenda" "inside or outside" of CBS News. The "inside" part, I think, would be me.

Sadly, Dan doesn't think that any critic who utters the words "liberal bias" can be legitimate, even if that critic worked with Dan himself for two decades. Such a critic cannot possibly be well-meaning. To Dan, such a critic is Spiro Agnew reincarnated, spouting off about those nattering nabobs of negativism. Too bad. A little introspection could go a long way.

I know that no matter how many examples I give of liberal bias, no matter how carefully I try to explain how it happens, some will dismiss my book as the product of bad blood, of a "feud" between Dan Rather and me. How do I know this? Because that is exactly how Tom Brokaw characterized it when I wrote a second Wall Street Journal piece about liberal bias in May 2001.

In it I said that as hard as it may be to believe, I'm convinced that Dan and Tom and Peter "don't even know what liberal bias is." "The problem," I wrote, "is that Mr. Rather and the other evening stars think that liberal bias means just one thing: going hard on Republicans and easy on Democrats. But real media bias comes not so much from what party they attack. Liberal bias is the result of how they see the world."

The very same morning the op-ed came out, Tom Brokaw was on C-SPAN promoting his new book, when Brian Lamb, the host, asked about my op-ed. Tom smiled and said he was "bemused" by the column, adding, "I know that he's [Goldberg's] had an ongoing feud with Dan; I wish he would confine it to that, frankly."

Here's a bulletin: in my entire life I have mentioned Dan Rather's name only once in a column, be it about liberal media bias or anything else. Five years earlier, when I wrote my first and only other piece about liberal bias, I did in fact talk about the "media elites," of which Dan surely is one. So counting that (and before this book), I have written exactly two times about Dan Rather and liberal bias-or, for that matter, about Dan Rather and any subject, period!

Two times! And that, to Tom Brokaw, constitutes a "feud," which strikes me as a convenient way to avoid an inconvenient subject that Tom and many of the other media stars don't especially like to talk about or, for that matter, think too deeply about.

I also suspect that, thanks to this book, I will hear my named linked to the words "disgruntled former employee" and "vindictive." While it's true I did leave CBS News when it became clear that Dan would "never" (his word) forgive me for writing about liberal bias in the news, let me state the following without any fear whatsoever that I might be wrong: Anyone who writes a book to be vindictive is almost certainly insane and at any moment could find himself standing before a judge who, acting well within the law, might sign official papers that could result in that "vindictive" person being committed to a secure facility for people with mental defects.

I don't know this from firsthand experience, but my guess is it would be easier to give birth to triplets than write a book, especially if you've never written one before. Staring at a blank page on a computer screen for hours and hours and hours is not the most efficient way to be vindictive. It seems to me that staring at the TV set for a couple of seconds and blowing a raspberry at the anchorman would take care of any vindictive feelings one might have.

So, does all of this lead to the inevitable conclusion that all the big-time media stars bat from the left side of the plate? Does it mean that there are no places in the media where the bent is undeniably conservative? Of course not! Talk radio in America is overwhelmingly right of center. And there are plenty of conservative syndicated newspaper columnists. There are "magazines of opinion" like the Weekly Standard and National Review. There's Fox News on cable TV, which isn't afraid to air intelligent conservative voices. And there's even John Stossel at ABC News, who routinely challenges the conventional liberal wisdom on all sorts of big issues. But, the best I can figure, John's just about the only one, which says a lot about the lack of diversity inside the network newsrooms. On February 15, 1996, two days after my op-ed on liberal bias came out in the Wall Street Journal, Howard Kurtz of the Washington Post wrote about the firestorm it was creating. "The author was not some conservative media critic, but Bernard Goldberg, the veteran CBS News correspondent. His poison-pen missive has angered longtime colleagues, from news division president Andrew Heyward and anchor Dan Rather on down." Kurtz quoted several dumbfounded CBS News people, one of whom suggested I resign, and ended his story with something I told him, more out of sadness than anything else. Journalists, I said, "admire people on the outside who come forward with unpopular views, who want to make something better. But if you're on the inside and you raise a serious question about the news, they don't embrace you. They don't admire you. They think you're a traitor." I am not a traitor, nor am I the enemy. And neither are the millions of Americans who agree with me. The enemy is arrogance. And I'm afraid it's on the other side of the camera.
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Table of Contents

Introduction: "They Think You're a Traitor" 1
1 The News Mafia 9
2 Mugged by "The Dan" 27
3 "The Emperor Is Naked" 41
4 Identity Politics 49
5 How Bill Clinton Cured Homelessness 63
6 Epidemic of Fear 75
7 "I Thought Our Job Was to Tell the Truth" 97
8 How About a Media That Reflects America? 109
9 Targeting Men 131
10 "Where Thieves and Pimps Run Free" 145
11 The Most Important Story You Never Saw on TV 163
12 Liberal Hate-Speech 179
13 "The Ship Be Sinking" 187
14 Connecting the Terrorism 195
15 Newzak 207
App. A: The Editorials 215
App. B: The Response 225
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  • Anonymous

    Posted July 6, 2002

    This is a bunch of hogwash!

    I find this carping to be boring, and not founded upon the truth I see on TV. I see right wing bias everywhere, am I seeing wrong. The media is largely owned by those who dictate the news and believe me they aren't liberal.

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  • Anonymous

    Posted July 22, 2002

    Read This Book

    Right now I'm on the fourth audiotape of this book. This book isn't written by a paranoid conservative out to get liberals. It is written by a self proclaimed liberal who I think has been critical yet fair with the media. He even said that he's seen some examples of conservative bias and briefly scolded conservatives who want no liberal bias but think conservative bias is okay. He gives examples of liberal bias in action such as a story about the Forbes flat tax, media distortion of facts about aids, and the reports about homeless people under different presidents. Anyone who says that he gives no examples of this bias simply doesn't know what they're talking about.

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