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Big Brands, Big Trouble: Lessons Learned the Hard Way
     

Big Brands, Big Trouble: Lessons Learned the Hard Way

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by Jack Trout
 

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Jack Trout, one of the most respected marketing gurus in the world, shows why some of today's biggest brands are having trouble and how to avoid repeating their mistakes.

Overview

Jack Trout, one of the most respected marketing gurus in the world, shows why some of today's biggest brands are having trouble and how to avoid repeating their mistakes.

Product Details

ISBN-13:
9781591251507
Publisher:
Penton Overseas, Inc.
Publication date:
04/28/2005
Series:
Wiley Audio Series
Edition description:
Abridged
Product dimensions:
5.30(w) x 5.00(h) x 1.10(d)

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