Big Brands, Big Trouble: Lessons Learned the Hard Way

Big Brands, Big Trouble: Lessons Learned the Hard Way

by Jack Trout
     
 

Jack Trout, one of the most respected marketing gurus in the world, shows why some of today's biggest brands are having trouble and how to avoid repeating their mistakes.  See more details below

Overview

Jack Trout, one of the most respected marketing gurus in the world, shows why some of today's biggest brands are having trouble and how to avoid repeating their mistakes.

Product Details

ISBN-13:
9781591251491
Publisher:
Penton Overseas, Inc.
Publication date:
08/01/1902
Series:
Wiley Audio Series
Edition description:
Abridged
Product dimensions:
4.52(w) x 7.02(h) x 0.87(d)

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