Big Brown: The Untold Story of UPS

Overview

Praise for Big Brown

"UPS founder Jim Casey did more than overcome humble beginnings to achieve the American Dream—he inspired all of his employees to come along for the ride. The continuous success of a company founded on a hundred dollars, determination, and integrity is a story of inspiration. Big Brown is a must-read for anyone who's ever held a job or had a dream."
—Paul Casey, nephew of UPS founder Jim Casey

"UPS began life in Seattle a ...

See more details below
Other sellers (Hardcover)
  • All (23) from $4.46   
  • New (10) from $7.74   
  • Used (13) from $4.13   

Overview

Praise for Big Brown

"UPS founder Jim Casey did more than overcome humble beginnings to achieve the American Dream—he inspired all of his employees to come along for the ride. The continuous success of a company founded on a hundred dollars, determination, and integrity is a story of inspiration. Big Brown is a must-read for anyone who's ever held a job or had a dream."
—Paul Casey, nephew of UPS founder Jim Casey

"UPS began life in Seattle a century ago. Greg Niemann captures that moment—and the spirit of Seattle—perfectly."
—Mayor Greg Nickels, City of Seattle

"Big Brown offers a rare insider's glimpse into a corporate culture cloaked in secrecy. Learn how a corporation can get its drivers to hold their keys in a specific hand, on a specific finger, in a specific manner. Also learn how they attempt to use this obsessive attention to detail to conquer their industry."
—Steven J. Christensen, first vice president,Christensen Wealth Management Group, Wachovia Securities

"This well-written, solidly researched history details how one man's vision and the inexorable march of events led to the evolution of a Seattle messenger service into a worldwide icon. In Big Brown, Niemann successfully delivers the goods—just as UPS has been doing for 100 years."
—Norm Leaper, former president,International Association of Business Communicators

"As a career UPSer, I thought I knew almost everything about my company's history worth knowing . . . until I read Greg Niemann's book, Big Brown. Today's UPSers will not only appreciate the wealth of historical tidbits, as I did, but also gain a greater understanding about why the company holds to its own unique way of doing business. That perspective should also appeal to any student of business. Great work!"
—Steve Maxwell, retired UPS manager

Read More Show Less

Editorial Reviews

From the Publisher
"For the first time, a UPS ‘lifer’ tells the behind-the-scenes story of how a small messenger service became a business giant." (Retail & leisure International, June 2007)
Read More Show Less

Product Details

  • ISBN-13: 9780787994020
  • Publisher: Wiley
  • Publication date: 2/26/2007
  • Edition number: 1
  • Pages: 272
  • Sales rank: 632,674
  • Product dimensions: 6.42 (w) x 9.19 (h) x 1.08 (d)

Meet the Author

Greg Niemann, a Southern California travel and outdoors writer, followed the classic UPS career for almost thirty-five years, rising from loader, to driver, to management. He was West Coast editor of the company's employee publications and was often a liaison for top management. While at UPS, Niemann was accredited by the International Association of Business Communicators and named IABC Communicator of the Year.

Read More Show Less

Table of Contents

Introduction.

1. The Cult of the UPS Driver.

2. The Greatest American Capitalist You've Never Heard of.

3. Birth of a Delivery Service: The Emerald City.

4. The First Big Brown: An Environment for Opportunity.

5. Determined Men Can Do Anything: New City, New Name.

6. Job for a Lifetime.

7. Going National.

8. Advancing Social Responsibility.

9. The World's Ninth-Largest Airline.

10. Brown Around the Globe: Beyond the United States.

11. A Leader in Logistics: The Decision to Go Public.

12. The Legacy of Jim Casey.

Appendix A. UPS Glossary of Terms.

Appendix B. UPS Worldwide Facts.

Bibliography.

Acknowledgments.

About the Author.

Index.

Read More Show Less

Customer Reviews

Be the first to write a review
( 0 )
Rating Distribution

5 Star

(0)

4 Star

(0)

3 Star

(0)

2 Star

(0)

1 Star

(0)

Your Rating:

Your Name: Create a Pen Name or

Barnes & Noble.com Review Rules

Our reader reviews allow you to share your comments on titles you liked, or didn't, with others. By submitting an online review, you are representing to Barnes & Noble.com that all information contained in your review is original and accurate in all respects, and that the submission of such content by you and the posting of such content by Barnes & Noble.com does not and will not violate the rights of any third party. Please follow the rules below to help ensure that your review can be posted.

Reviews by Our Customers Under the Age of 13

We highly value and respect everyone's opinion concerning the titles we offer. However, we cannot allow persons under the age of 13 to have accounts at BN.com or to post customer reviews. Please see our Terms of Use for more details.

What to exclude from your review:

Please do not write about reviews, commentary, or information posted on the product page. If you see any errors in the information on the product page, please send us an email.

Reviews should not contain any of the following:

  • - HTML tags, profanity, obscenities, vulgarities, or comments that defame anyone
  • - Time-sensitive information such as tour dates, signings, lectures, etc.
  • - Single-word reviews. Other people will read your review to discover why you liked or didn't like the title. Be descriptive.
  • - Comments focusing on the author or that may ruin the ending for others
  • - Phone numbers, addresses, URLs
  • - Pricing and availability information or alternative ordering information
  • - Advertisements or commercial solicitation

Reminder:

  • - By submitting a review, you grant to Barnes & Noble.com and its sublicensees the royalty-free, perpetual, irrevocable right and license to use the review in accordance with the Barnes & Noble.com Terms of Use.
  • - Barnes & Noble.com reserves the right not to post any review -- particularly those that do not follow the terms and conditions of these Rules. Barnes & Noble.com also reserves the right to remove any review at any time without notice.
  • - See Terms of Use for other conditions and disclaimers.
Search for Products You'd Like to Recommend

Recommend other products that relate to your review. Just search for them below and share!

Create a Pen Name

Your Pen Name is your unique identity on BN.com. It will appear on the reviews you write and other website activities. Your Pen Name cannot be edited, changed or deleted once submitted.

 
Your Pen Name can be any combination of alphanumeric characters (plus - and _), and must be at least two characters long.

Continue Anonymously
Sort by: Showing all of 3 Customer Reviews
  • Anonymous

    Posted June 12, 2007

    The definitive corporate biography of UPS

    The package delivery business is a huge industry that hinges on personnel and logistics, as author Greg Niemann explains in this informative, entertaining biography of the United Parcel Service. Niemann, a UPS career insider, explains how the company became a global leader. He gives credit to the values of its founder, Jim Casey, a hard worker from a humble background. Casey believed in strict routine, safety, precision, shared responsibility and fairness he pioneered programs to distribute the company's wealth to his employees, while holding them to strict procedures. This absorbing corporate bio is more objective than you might expect, though clearly Niemann is a fan of Casey and UPS. We find that his focus on Casey's entrepreneurship offers a fine example for anyone who is trying to make a company prosper.

    1 out of 2 people found this review helpful.

    Was this review helpful? Yes  No   Report this review
  • Anonymous

    Posted November 3, 2008

    No text was provided for this review.

  • Anonymous

    Posted February 16, 2010

    No text was provided for this review.

Sort by: Showing all of 3 Customer Reviews

If you find inappropriate content, please report it to Barnes & Noble
Why is this product inappropriate?
Comments (optional)