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Big Brown: The Untold Story of UPS [NOOK Book]

Overview

Although its brown vans are on every block and its delivery service reaches more than 200 countries, UPS is among the world's most underestimated and misunderstood companies.

For the first time, a UPS "lifer" tells the behind-the-scenes story of how a small messenger service became a business giant. Big Brown reveals the remarkable 100-year history of UPS and the life of its founder Jim Casey—one of the ...

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Big Brown: The Untold Story of UPS

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Overview

Although its brown vans are on every block and its delivery service reaches more than 200 countries, UPS is among the world's most underestimated and misunderstood companies.

For the first time, a UPS "lifer" tells the behind-the-scenes story of how a small messenger service became a business giant. Big Brown reveals the remarkable 100-year history of UPS and the life of its founder Jim Casey—one of the greatest unknown capitalists of the twentieth century. Casey pursued a Spartan business philosophy that emphasized military discipline, drab uniforms, and reliability over flash—a model that is still reflected in UPS culture today.

Big Brown examines all the seeming paradoxes about UPS: from its traditional management style and strict policies coupled with high employee loyalty and strong labor relations; from its historical "anti-marketing" bias (why brown?) to its sterling brand loyalty and reputation for quality.

Big Brown reveals the truth about UPS, including:

  • Why you've probably never heard of Jim Casey
  • Where it all began—$100 and a Seattle basement in 1907
  • Why you'll never find a UPS uniform for saleon eBay
  • How the cult of the UPS driver developed andwhy it endures
  • Why UPS employees "bleed brown"

Told as an engrossing business story, Big Brown is also filled with tested management ideas and principles for creating consistent growth, customer loyalty, and a bulletproof corporate culture.

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Editorial Reviews

From the Publisher
"For the first time, a UPS ‘lifer’ tells the behind-the-scenes story of how a small messenger service became a business giant." (Retail & leisure International, June 2007)
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Product Details

  • ISBN-13: 9781118041093
  • Publisher: Wiley
  • Publication date: 12/8/2010
  • Sold by: Barnes & Noble
  • Format: eBook
  • Edition number: 1
  • Pages: 256
  • Sales rank: 1,103,304
  • File size: 2 MB

Meet the Author

Greg Niemann, a Southern California travel and outdoors writer, followed the classic UPS career for almost thirty-five years, rising from loader, to driver, to management. He was West Coast editor of the company's employee publications and was often a liaison for top management. While at UPS, Niemann was accredited by the International Association of Business Communicators and named IABC Communicator of the Year.
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Table of Contents

Introduction.

1. The Cult of the UPS Driver.

2. The Greatest American Capitalist You've Never Heard of.

3. Birth of a Delivery Service: The Emerald City.

4. The First Big Brown: An Environment for Opportunity.

5. Determined Men Can Do Anything: New City, New Name.

6. Job for a Lifetime.

7. Going National.

8. Advancing Social Responsibility.

9. The World's Ninth-Largest Airline.

10. Brown Around the Globe: Beyond the United States.

11. A Leader in Logistics: The Decision to Go Public.

12. The Legacy of Jim Casey.

Appendix A. UPS Glossary of Terms.

Appendix B. UPS Worldwide Facts.

Bibliography.

Acknowledgments.

About the Author.

Index.

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Sort by: Showing all of 3 Customer Reviews
  • Anonymous

    Posted June 12, 2007

    The definitive corporate biography of UPS

    The package delivery business is a huge industry that hinges on personnel and logistics, as author Greg Niemann explains in this informative, entertaining biography of the United Parcel Service. Niemann, a UPS career insider, explains how the company became a global leader. He gives credit to the values of its founder, Jim Casey, a hard worker from a humble background. Casey believed in strict routine, safety, precision, shared responsibility and fairness he pioneered programs to distribute the company's wealth to his employees, while holding them to strict procedures. This absorbing corporate bio is more objective than you might expect, though clearly Niemann is a fan of Casey and UPS. We find that his focus on Casey's entrepreneurship offers a fine example for anyone who is trying to make a company prosper.

    1 out of 2 people found this review helpful.

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  • Anonymous

    Posted November 3, 2008

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  • Anonymous

    Posted February 16, 2010

    No text was provided for this review.

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