Big Data, Analytics, and the Future of Marketing & Sales (Enhanced Edition) [NOOK Book]

Overview

Big Data is the biggest game-changing opportunity for marketing and sales since the Internet went mainstream almost 20 years ago. The data big bang has unleashed torrents of terabytes about everything from customer behaviors to weather patterns to demographic consumer shifts in emerging markets.
This collection of articles, videos, interviews, and slideshares highlights the most important lessons for companies looking to turn data into ...

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Big Data, Analytics, and the Future of Marketing & Sales (Enhanced Edition)

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Overview

Big Data is the biggest game-changing opportunity for marketing and sales since the Internet went mainstream almost 20 years ago. The data big bang has unleashed torrents of terabytes about everything from customer behaviors to weather patterns to demographic consumer shifts in emerging markets.
This collection of articles, videos, interviews, and slideshares highlights the most important lessons for companies looking to turn data into above-market growth:
– Using analytics to identify valuable business opportunities from the data to drive decisions and improve marketing return on investment (MROI)
– Turning those insights into well-designed products and offers that delight customers
– Delivering those products and offers effectively to the marketplace.

The goldmine of data represents a pivot-point moment for marketing and sales leaders. Companies that inject big data and analytics into their operations show productivity rates and profitability that are 5 percent to 6 percent higher than those of their peers. That’s an advantage no company can afford to ignore.

Big Data is the biggest game-changing opportunity for marketing and sales since the Internet went mainstream almost 20 years ago. The data big bang has unleashed torrents of terabytes about everything from customer behaviors to weather patterns to demographic consumer shifts in emerging markets. This collection of articles, videos, interviews, and slideshares highlights the most important lessons for companies looking to turn data into above-market growth:

  • Using analytics to identify valuable business opportunities from the data to drive decisions and improve marketing return on investment (MROI)
  • Turning those insights into well-designed products and offers that delight customers
  • Delivering those products and offers effectively to the marketplace.


The goldmine of data represents a pivot-point moment for marketing and sales leaders. Companies that inject big data and analytics into their operations show productivity rates and profitability that are 5 percent to 6 percent higher than those of their peers. That's an advantage no company can afford to ignore.

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Product Details

  • ISBN-13: 9781625391315
  • Publisher: McKinsey & Company
  • Publication date: 7/9/2013
  • Sold by: Barnes & Noble
  • Format: eBook
  • Sales rank: 34,144
  • File size: 123 MB
  • Note: This product may take a few minutes to download.

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Sort by: Showing all of 2 Customer Reviews
  • Anonymous

    Posted October 1, 2013

    A quick synopsis

    Big Data is an easy read and very interesting for innovative marketers and sales individual looking to utilizing a mixture of analytics, sales, IT, customer's buying habits, and marketing in order to revolutionize business operations. It is only 83 pages.

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  • Anonymous

    Posted January 1, 2014

    No text was provided for this review.

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