Big Data Marketing: Engage Your Customers More Effectively and Drive Value

Big Data Marketing: Engage Your Customers More Effectively and Drive Value

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by Lisa Arthur
     
 

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Many of today's businesses find themselves caught in a snarl of internal data, paralyzed by internal silos, and executing antiquated marketing approaches. As a result, consumers are losing patience, shareholders are clamoring for growth and differentiation, and marketers are left struggling to untangle the massive mess. Meanwhile, valuable information about

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Overview

Many of today's businesses find themselves caught in a snarl of internal data, paralyzed by internal silos, and executing antiquated marketing approaches. As a result, consumers are losing patience, shareholders are clamoring for growth and differentiation, and marketers are left struggling to untangle the massive mess. Meanwhile, valuable information about consumer preferences continues to accumulate and overwhelm decision makers. It's time to tame the beast named Big Data.

Big Data Marketing provides a strategic road map for executives who want to clear the chaos and start driving competitive advantage and top line growth. Using real-world examples, non-technical language, additional downloadable resources, and a healthy dose of humor, Big Data Marketing will help you discover the remedy offered by data-driven marketing with a five-step plan for tackling big data insights.

You'll discover:

  • How marketers can use data to learn what they need to know
  • How to make metrics your mantra
  • The five fundamental components of a successful strategy
  • Strategies to drive marketing relevance and Return On Marketing Investment (ROMI)
  • Approaches to managing marketing spend—a company's largest variable expenditure
  • How to drive value through relevant marketing
  • Proven ways to elevate customer experiences

Learn how to better understand the market and advance your overall strategy and marketing techniques. Big Data Marketing reveals patterns in your customers' behavior and proven ways to elevate customer experiences. Leverage these insights to ensure your business's success.

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Product Details

ISBN-13:
9781118733899
Publisher:
Wiley
Publication date:
10/14/2013
Pages:
208
Sales rank:
180,799
Product dimensions:
6.20(w) x 9.10(h) x 0.80(d)

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