Big Green Apple: Your Guide to Eco-Friendly Living in New York City

Big Green Apple: Your Guide to Eco-Friendly Living in New York City

by Ben Jervey
     
 

For any New Yorker who wishes to reconcile his or her "green" philosophy with an urban existence, this inspiring, highly accessible guide offers suggestions for simple lifestyle changes that truly make a difference.
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Overview

For any New Yorker who wishes to reconcile his or her "green" philosophy with an urban existence, this inspiring, highly accessible guide offers suggestions for simple lifestyle changes that truly make a difference.

Editorial Reviews

From the Publisher
From the Introduction:

"Fortunately, we live in a time when more and more efforts are being made to redeem the city with regard to its relationship with the natural world and a wider encompassing ecosystem. While the urban "sustainability movement" in this country might have its domestic roots on the West Coast, New Yorkers are waking up to this trend and an abundance of progressive politicians, entrepreneurs, activists, and citizens are starting to truly bring about some wonderful changes."

Product Details

ISBN-13:
9780762738359
Publisher:
Rowman & Littlefield Publishers, Inc.
Publication date:
01/28/2006
Edition description:
First Edition
Pages:
304
Product dimensions:
6.00(w) x 9.00(h) x 0.81(d)

Read an Excerpt

Success Story: The Brooklyn Brewery

On September 8, 2003, the Brooklyn Brewery announced a historic decision: to convert its entire plant and headquarters operation to 100% wind power. The electricity supplied is NewWind Energy™ produced by Community Energy, Inc. (CEI) entirely by windmills in Fenner, New York. The five year wind power purchase represents not only the first brewery in the Eastern United States to convert to wind power, but also the first commercial building in New York City to convert 100% of its electric load to this clean, renewable resource.

Speaking to both immediate, local issues and a greater global concern, Brooklyn Brewery president Steve Hindy makes clear that corporate responsibility is the brewery's governing ethic: "It is no secret that The Brooklyn Brewery is opposed to plans to develop another goliath-sized power plant on the Brooklyn waterfront [referring to the existing 60 megawatt plant on Hudson Avenue and proposals to build another, larger plant on the Williamsburg/Greenpoint waterfront]. We wanted to demonstrate that there are viable, clean alternatives to building another polluting power plant. We also wanted to take a significant step in demonstrating a needed reduction in dependence on Middle East oil."

Compared to the average generational mix in New York's power pool, the Brewery's commitment of 284,960 kWh per year is equivilant to the reduction of approximately 335 thousand pounds of CO2, 1,500 pounds of sulfur dioxide, and 500 pounds of nitrogen oxides that would be emitted into the atmosphere annually. The emission offset is the equivalent of planting 22,000 trees each year or of refraining from driving 290,000 miles. Brent Alderfer, the president of CEI heralded: "Brooklyn Brewery is leading the way to clean energy for New York City. This purchase means New York-based electric power with no fuel and no pollution. The more customers that follow Brooklyn Brewery's lead, the more wind farms come on-line in New York."

Through this impressive and important display of caring capitalism, the company is making true to Hindy's promise that the Brooklyn Brewery must be "a good citizen in our community."
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