Big Green Purse: Use Your Spending Power to Create a Cleaner, Greener World

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Overview

Read Diane McEachern's posts on the Penguin Blog.

Protecting our environment is one of the biggest issues facing our planet today. But how do we solve a problem that can seem overwhelming-even hopeless? As Diane MacEachern argues in Big Green Purse, the best way to fight the industries that pollute the planet, thereby changing the marketplace forever, is to mobilize the most powerful consumer force in the world-women.

MacEachern's message is ...

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Big Green Purse: Use Your Spending Power to Create a Cleaner, Greener World

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Overview

Read Diane McEachern's posts on the Penguin Blog.

Protecting our environment is one of the biggest issues facing our planet today. But how do we solve a problem that can seem overwhelming-even hopeless? As Diane MacEachern argues in Big Green Purse, the best way to fight the industries that pollute the planet, thereby changing the marketplace forever, is to mobilize the most powerful consumer force in the world-women.

MacEachern's message is simple but revolutionary. If women harness the "power of their purse" and intentionally shift their spending money to commodities that have the greatest environmental benefit, they can create a cleaner, greener world. Spirited and informative, this book:

- targets twenty commodities-cars, cosmetics, coffee, food, paper products, appliances, cleansers, and more-where women's dollars can make a dramatic difference;
- provides easy-to-follow guidelines and lists so women can choose the greenest option regardless of what they're buying, along with recommended companies they should support;
- encourages women to spend wisely by explaining what's worth the premium price some green products cost, what's not, and when they shouldn't spend money at all; and
- differentiates between products that are actually "green" and those that are simply marketed as "ecofriendly."

Whether readers want to start with small changes or are ready to devote the majority of their budget to green products, MacEachern offers concrete and immediate ways that women can take action and make a difference. Empowering and enlightening, Big Green Purse will become the "green shopping bible" for women everywhere who are asking, "What can I do? "

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Product Details

  • ISBN-13: 9781583333037
  • Publisher: Penguin Group (USA) Incorporated
  • Publication date: 2/28/2008
  • Pages: 432
  • Product dimensions: 7.58 (w) x 9.26 (h) x 1.17 (d)

Meet the Author

Diane MacEachern is a bestselling environmental writer, sought-after public speaker, and founder of www.biggreenpurse.com. She has advised the U.S. Environmental Protection Agency, World Bank, World Wildlife Fund, and many other agencies and nonprofit organizations focused on protecting the planet. The author of the bestselling Save Our Planet: 750 Everyday Ways You Can Help Clean Up the Earth, she lives in the Washington, D.C., suburbs in the energy-efficient home that she helped design and build more than twenty years ago.
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Table of Contents

Introduction     ix
If It Can Happen to an Alligator, Can It Happen to Your Son? Why Your Big Green Purse Matters     1
Cutting Through the Confusion: The Big Green Purse Principles     23
Beauty...or the Beast? Cosmetics and Personal-Care Products     45
Car Talk...and More: Driving and Transportation     79
Hot Stuff: Coffee, Tea, Cocoa-and the Skinny on Chocolate     119
We Are What We Eat: Fruits, Veggies, Dairy, Meat, Poultry, and Seafood     145
Clean and Green: Cleansers, Scrubs, Polishes, and Fresheners     185
Eco Chic: Clothing, Accessories, and Jewelry     213
Garden of Eden: Lawn, Garden, and Patio     247
Kid Stuff: Babies' and Children's Food, Gear, and Toys     281
Plugged In: Lights, Appliances, and Electronics     317
Home, Green Home: Furniture, Paint, Flooring, and Fabrics     351
Acknowledgments     375
The Big Green Purse "Little Black Book"     377
Notes     383
Index     401
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Customer Reviews

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  • Anonymous

    Posted March 31, 2008

    Read This and Help the Planet!

    Diane MacEachern gets it: as consumers, we have the power to create a greener world. 'My only disagreement with her is putting the onus of responsibility on women men count, too.' We should support only businesses that take strong measures to ensure that they are not polluting the environment and that they conduct business with humanitarian practices. When corporations do not sell their product they will either change what is offensive, or their business will die. That is the beauty of a capitalist society success is measured by financial strength. And, we as the consumer have the power to influence which companies survive. MacEachern takes time to point out which companies are 'greenwashing' and how to avoid those products. She focuses on the following: Coffee, tea and chocolate Electrical appliances Clothing and assessories Personal care products Household cleaners Transportation The book is empowering because we learn that each of us counts in making the world more environmentally safe. By the author of the award winning book, Harmonious Environment: Beautify, Detoxify and Energize Your Life, Your Home and Your Planet

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    Posted May 1, 2014

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