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The Big Idea: How to Make Your Entrepreneurial Dreams Come True, From the Aha Moment to Your First Million

Overview

It's the moment when you say, "There's gotta be a better way." It's the moment when you ask, "How can I solve this problem"

Donny Deutsch's hit CNBC show The Big Idea has put the spotlight on that ordinary moment and the people who have the courage and stamina to make their dreams come true.

Some people think a big idea is like a lightning bolt striking out of the blue that slams you in the head. But it's hardly ever like that. The big idea ...

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The Big Idea: How to Make Your Entrepreneurial Dreams Come True, from the Aha Moment to Your First Million

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Overview

It's the moment when you say, "There's gotta be a better way." It's the moment when you ask, "How can I solve this problem"

Donny Deutsch's hit CNBC show The Big Idea has put the spotlight on that ordinary moment and the people who have the courage and stamina to make their dreams come true.

Some people think a big idea is like a lightning bolt striking out of the blue that slams you in the head. But it's hardly ever like that. The big idea isn't an act of God. It's an act of daily life. Simply put, the idea that will make millions starts with an observation.

A carpenter gets tired of almost losing a finger every time he slices a bagel. Bam! The Bagel Guillotine. A mother is frustrated that her pantry is full of stale food because the packages don't close. Bam! Quick Seals. Howard Schultz notices on a trip to Italy that there are coffee bars on almost every corner. Bam! Starbucks. None of them had a barrel of cash. None of them had a ton of experience. They had a big idea and the will to follow through.

In The Big Idea, Deutsch draws not only on his own tremendous focus and expertise, but on that of dozens of the successful entrepreneurs whom he has interviewed, to help you create your own enterprise. From the "Gut Check Moment" to "Mom Power," The Big Idea takes aspiring entrepreneurs along every step of the way. The Big Idea is your road map to the American dream.

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Product Details

  • ISBN-13: 9781401392529
  • Publisher: Hachette Audio
  • Publication date: 12/30/2008
  • Format: CD
  • Edition description: Unabridged
  • Product dimensions: 5.34 (w) x 5.70 (h) x 0.71 (d)

Meet the Author

Under Donny Deutsch's leadership as Chairman and Chief Executive Officer, Deutsch Inc. grew into one of the nation's premier cutting-edge advertising agencies, with blue chip clients, including Mitsubushi, Johnson & Johnson, Revlon, Coors, Novartis, Monster, and Old Navy. Both Advertising Age and Adweek have honored the $2.7 billion agency time and again as "Agency of the Year". Deutsch was also a lead member of the successful Clinton/Gore communications team, and is a graduate of the Wharton School at the University of Pennsylvania. He serves on the UPenn School of Social Work's Executive Committee and the Board of Directors of the Michael J. Fox Foundation for Parkinson's Research.

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Sort by: Showing 1 – 13 of 12 Customer Reviews
  • Posted June 27, 2009

    Good information to go for it

    Donny does a great show to inspire you to become your best-he is a motivator. I would also recommend Full Throttle for other business motivation stuff.

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  • Posted March 2, 2009

    Donny "The Deutschman" Dazzles as he Teaches, Inspires, and Motivates by Sharing the Challenges & Triumphs of Everyday, Successful Entrepreneurs...

    Not surprising, Donny "The Deutschman" hits a home-run with his latest release, "The Big Idea" December 30, 2008. I purchased the audio book, and I couldn't be happier. I was particularly pleased that the project was released as we closed out a dismal and disheartening 2008, because the U.S. has been in need of this kind of "kick in the butt" to get us back to the prominence that we so proudly display, on a global level.

    Donny's personality, genuine caring, and quick wit definitely ooze from from the pores of this release. He used some really great "rags to riches" stories, as well as his own, in an effort to demonstrate that Americans, and America can and will rise to the challenges that we face and triumph over them, by employing ethical strategies, hard/smart work, and attention to detail.

    Donny's selection of diverse and interesting characters, in his case studies, gives the audience a unique peek into his eclectic, brash and over the top desire to totally live, think, work and play "outside of the box" and indeed, dismiss it altogether, if it will produce what's good for the hard-working, brave few, who decide to take the leap into the abyss that happens to be Entrepreneurship...

    This offering is a must have for anyone considering:

    - starting a business

    - taking a chance to follow his/her dreams

    - securing for him/herself the psychological FREEDOM that comes with
    Being Your Own Boss

    - taking on a part-time job instead of investing their time and effort
    into something that they'll have total control over

    - doing more than just following the pack

    - leaving a set of footprints that illuminate a path of success for
    others to follow

    When all is said and done, Donny "The Deutschman" delivers a first-class product, through and through...

    If I could give this offering a higher rating, I would. I've listened to it while driving, at least 3 times, since I purchased it, a few weeks ago. The content and Donny's delivery are rhythmic and superb. I found myself laughing, and even envisioning some of the case-studies as he presented them.

    It was great fun so, pull up your skirt, roll up your sleeves, go out and buy it, (consume it immediately) and encourage others to do the same...

    By the way, make sure that you consume it regularly, especially if and when you start to doubt the greatness that exists within you...
    Remember, it only takes one BIG IDEA...

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  • Anonymous

    Posted January 16, 2009

    Highly Recommended

    Always been a big fan of Donny Deutsch, and I thought his new book was excellent. It was entertaining and gave great business advice. I actually just gave the audio edition to my brother-in-law as a birthday gift.

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  • Posted January 13, 2009

    Donny Deutsch's new book- GREAT

    Just finished The Big Idea by Donny Deutsch and I thought it was a great read. It gives basic steps on how to launch a business from the bottom, tips on how to give the perfect pitch, even suggestions on how achieve your own "AHA moment" and discover the next million dollar product. I found Donny's book and writing to be very inspirational. It stresses following your dreams and doing what you love. I would suggest this book to anyone who enjoys an uplifting business book, and especially to those interested in launching a business.

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