Big Idea: How Business Innovators Get Great Ideas To Market

Overview

Innovate, and Grow Rich! What does it really take to create an amazing, ultimately market dominating product? Attorney and business writer Steven Strauss goes behind the scenes to find out.

Strauss believes that the best way to learn and understand what it takes to innovate is by looking at people who have done it. In The Big Idea: How Business Innovators Get Great Ideas to Market, Strauss tells the real life stories of 30 different products that were truly unique, started as an...

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Overview

Innovate, and Grow Rich! What does it really take to create an amazing, ultimately market dominating product? Attorney and business writer Steven Strauss goes behind the scenes to find out.

Strauss believes that the best way to learn and understand what it takes to innovate is by looking at people who have done it. In The Big Idea: How Business Innovators Get Great Ideas to Market, Strauss tells the real life stories of 30 different products that were truly unique, started as an idea in someone's head, and went on to become household names. He also profiles dozens of creators who helped launch inventions like cell phones, Post-it notes, Gillette's Mach 3 razor, Velcro, Xerox machines, Viagra, Silly Putty, Tupperware, Prozac, Palm Pilots, and more.


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Editorial Reviews

Booknews
This book tells the stories behind 30 major products, tracing their development from the idea-stage to market dominance. It also profiles the people who created such products as Post-It Notes, Viagra, Velcro, photocopiers, Tupperware, Prozac, palm pilots, and Silly Putty. The book outlines the challenges facing innovators and offers advice on handling feasibility issues, allocating resources, and creating markets. Strauss is an attorney and business writer. Annotation c. Book News, Inc., Portland, OR (booknews.com)
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Product Details

  • ISBN-13: 9780793148370
  • Publisher: Kaplan Publishing
  • Publication date: 1/15/2002
  • Pages: 240
  • Product dimensions: 6.00 (w) x 9.00 (h) x 0.59 (d)

Table of Contents

Preface
1 The Impossible Dream 1
Vive la France: The Story of Teflon 2
Lazy Bones Jones: How the Remote Control Came to Be 8
Velcro: Re-creating Nature's Velvet Crochet 14
From Radar Waves to the Radar Range: The Surprise Discovery of the Microwave Oven 19
The Great Pumpkin Center: Birthplace of USA Today 25
2 Radicals in Blue 33
Guinea Pig B: The Experiment That Created the Geodesic Dome 34
A Growth Industry: The Revolutionary Development of Viagra 42
Educating a Nation: The Difficult Task of Bringing Tampax to Market 47
From a Cocktail Party to the Moon: Silly Putty's Wild Ride 55
3 If You Build It, They Will Come 63
Divine Intervention: The Inspiration for Post-it Notes 64
Here Kitty, Kitty: Creating a Demand for Kitty Litter 69
The Mach 3 Razor: The Tall Task of Replacing the Best a Man Can Get 73
It's Party Time: The Remarkable Marketing of Tupperware 79
Brushing Up: Convincing America of the Benefits of Crest 85
4 Money, It's a Drag 91
Bottoms Up: Diapering a Nation with Pampers 92
The Third Time's a Charm: The Evolution of the Palm Pilot 96
All in the Family: Funding the Production of Trivial Pursuit 106
A Stroke of Genius: Liquid Paper's Artistic Beginnings 113
5 The Best Laid Plans of Mice and Men 121
Pong: Giving Birth to a Video Nation 122
Cola War Casualty: The Backlash Against New Coke 128
Mismanaging Innovation: The Collapse to DeLorean 138
Lisa: Computing's Most Innovative Failure 144
6 Resistance Is Futile 149
A Call to Action: How the Cell Phone Overcame Government Bureaucracy 150
The New Volkswagen Beetle: A Friendship Rekindled 155
The Big Cheese: The Man Behind the Computer Mouse 161
Battling Depression: Resisting the Opposition to Prozac 171
7 Patience Is a Virtue 179
Worth the Wait: Barbie's Long Road to the Prom 180
Instant Images: The Split-Second Vision That Developed into the Polaroid Camera 187
The First Xerox Machine: The Slow Journey to Quick Copies 193
Freedom Fighter: Liberating People from Wheelchairs with the iBot 201
8 The Seven Great Lessons of Innovation 207
1 Think of Things That Never Were and Ask, "Why Not?" 208
2 The Power of One 209
3 Keep It Simple, Stupid 212
4 First Is Best 214
5 Try, Try Again 216
6 Risky Business 217
7 Synergy is Necessary 218
Whatever You Can Do, Begin It 220
References 221
Index 223
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