Big Idea: How Business Innovators Get Great Ideas To Market

Big Idea: How Business Innovators Get Great Ideas To Market

by Steven D. Strauss
     
 

Innovate, and Grow Rich! What does it really take to create an amazing, ultimately market dominating product? Attorney and business writer Steven Strauss goes behind the scenes to find out.

Strauss believes that the best way to learn and understand what it takes to innovate is by looking at people who have done it. In The Big Idea: How Business Innovators

Overview

Innovate, and Grow Rich! What does it really take to create an amazing, ultimately market dominating product? Attorney and business writer Steven Strauss goes behind the scenes to find out.

Strauss believes that the best way to learn and understand what it takes to innovate is by looking at people who have done it. In The Big Idea: How Business Innovators Get Great Ideas to Market, Strauss tells the real life stories of 30 different products that were truly unique, started as an idea in someone's head, and went on to become household names. He also profiles dozens of creators who helped launch inventions like cell phones, Post-it notes, Gillette's Mach 3 razor, Velcro, Xerox machines, Viagra, Silly Putty, Tupperware, Prozac, Palm Pilots, and more.


Editorial Reviews

Booknews
This book tells the stories behind 30 major products, tracing their development from the idea-stage to market dominance. It also profiles the people who created such products as Post-It Notes, Viagra, Velcro, photocopiers, Tupperware, Prozac, palm pilots, and Silly Putty. The book outlines the challenges facing innovators and offers advice on handling feasibility issues, allocating resources, and creating markets. Strauss is an attorney and business writer. Annotation c. Book News, Inc., Portland, OR (booknews.com)

Product Details

ISBN-13:
9780793148370
Publisher:
Kaplan Publishing
Publication date:
01/15/2002
Pages:
240
Product dimensions:
6.00(w) x 9.00(h) x 0.59(d)

Customer Reviews

Average Review:

Write a Review

and post it to your social network

     

Most Helpful Customer Reviews

See all customer reviews >