Big in Asia: 25 Strategies for Business Success

Big in Asia: 25 Strategies for Business Success

by Michael Backman, Charlotte Butler
     
 

Asia is constantly changing and Big in Asia is a completely revised and updated edition of Michael Backman and Charlotte Butler's bestselling book with five additional, entirely new chapters. This book combines management school theory with the grit of Asian corporate realities and is the essential guide for business strategies in Asia. As well as

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Overview

Asia is constantly changing and Big in Asia is a completely revised and updated edition of Michael Backman and Charlotte Butler's bestselling book with five additional, entirely new chapters. This book combines management school theory with the grit of Asian corporate realities and is the essential guide for business strategies in Asia. As well as comprehensive updating the new edition includes new chapters on Women in Asia, China and India, Localization, Outsourcing and Building a Profile in Asia.

Product Details

ISBN-13:
9781403933157
Publisher:
Palgrave Macmillan
Publication date:
06/12/2004
Edition description:
REV
Pages:
256
Product dimensions:
6.20(w) x 9.10(h) x 0.80(d)

Meet the Author

Michael Backman is an author, business analyst and columnist who specializes in Asian corporate practice.

Charlotte Butler heads the research team at the Euro-Asia Centre, INSEAD in Fontainebleau, France.

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