Big in Asia: 25 Strategies for Business Success

Big in Asia: 25 Strategies for Business Success

by Michael Backman, Charlotte Butler
     
 

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Companies operating in post-crisis Asia find themselves confronted by obstacles that hinder development and progress. Written by two leading analysts, this book identifies the transformation of the competitive landscape in Asia. By focusing on the main difficulties faced by companies it provides a series of strategies for business success and show how to avoid failure… See more details below

Overview

Companies operating in post-crisis Asia find themselves confronted by obstacles that hinder development and progress. Written by two leading analysts, this book identifies the transformation of the competitive landscape in Asia. By focusing on the main difficulties faced by companies it provides a series of strategies for business success and show how to avoid failure in Asia. This is an essential guide for companies who wish to make it big in Asia.

Product Details

ISBN-13:
9780230578296
Publisher:
Palgrave Macmillan
Publication date:
10/10/2002
Sold by:
Barnes & Noble
Format:
NOOK Book
Pages:
256
File size:
1 MB

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