Want a NOOK? Explore Now
Most organizations are stuck in a rut. On one hand, they understand all the good things that will come with growth. On the other, they’re petrified that growth means change, and change means risk, and risk means death. Nobody wants to screw up and ruin a good thing, so most companies (and individuals) just keep trying to be perfect at the things they’ve always done.
In 2003, Seth Godin’s Purple Cow challenged organizations to become remarkable—to drive growth by standing out in a world full of brown cows. It struck a huge chord and stayed on the Business-Week bestseller list for nearly two years. You can hear countless brainstorming meetings where people refer to purple cows and say things like, “That’s not good enough. We need to create a big moo!”
But how do you create a big moo—an insight so astounding that people can’t help but remark on it, like digital TV recording (TiVo) or overnight shipping (FedEx), or the world’s best vacuum cleaner (Dyson)? Godin worked with thirty-two of the world’s smartest thinkers to answer this critical question. And the team—with the likes of Tom Peters, Malcolm Gladwell, Guy Kawasaki, Mark Cuban, Robyn Waters, Dave Balter, Red Maxwell, and Randall Rothenberg on board—created an incredibly useful book that’s fun to read and perfect for groups to share, discuss, and apply.
The Big Moo is a simple book in the tradition of Fish and Don’t Sweat the Small Stuff. Instead of lecturing you, it tells stories that stick to your ribs and light your fire. It will help you to create a culture that consistently delivers remarkable innovations.
Anonymous
Posted February 15, 2006
Inspiration to market brighter in 2006 and beyond! More great reasons from author Seth Godin to look beyond fences to greener pastures full of remarkable marketing ideas for marketers always grazing in new directions. Fabulous!
Was this review helpful? Yes NoThank you for your feedback. Report this reviewThank you, this review has been flagged.Anonymous
Posted September 23, 2005
Although 'The Group of 33' is uncredited with regard to the specific chapters in this book, I can spot a Tom Peters rant a mile away. I was truly inspired and energized by his contribution 'They Say I'm Extreme' on page 34. Frustrated by the soldiers of the status-quo? Tired and bored of the Red Tape Brigade? Use 'Extreme' as your daily meditation and you'll never take 'no' for an answer again. You'll never settle for doing things the same old way because 'that's the way we've always done it'. If that chapter alone can make you rebel enough to begin your own workplace revolution, imagine what you can accomplish after reading the contributions of the other 32 authors!
Was this review helpful? Yes NoThank you for your feedback. Report this reviewThank you, this review has been flagged.Anonymous
Posted October 9, 2005
The majority of these bite-sized essays were very practical and can easily be brought up in meetings to help generate ideas. They invoke action. They make you want to do something for your company (or for yourself) and do it now. And they lend themselves to being easily executable on some level.
Was this review helpful? Yes NoThank you for your feedback. Report this reviewThank you, this review has been flagged.Anonymous
Posted October 13, 2005
Great ideas from various authors. Fast read that packs a big punch. I really enjoyed all the different ideas in this book and felt like I could implement them within my own work team. HIghly recommended.
Was this review helpful? Yes NoThank you for your feedback. Report this reviewThank you, this review has been flagged.Anonymous
Posted October 26, 2008
No text was provided for this review.
Anonymous
Posted April 1, 2011
No text was provided for this review.
Anonymous
Posted June 24, 2011
No text was provided for this review.
Anonymous
Posted March 24, 2011
No text was provided for this review.
Overview
Most organizations are stuck in a rut. On one hand, they understand all the good things that will come with growth. On the other, they’re petrified that growth means change, and change means risk, and risk means death. Nobody wants to screw up and ruin a good thing, so most companies (and individuals) just keep trying to be perfect at the things they’ve always done.
In 2003, Seth Godin’s Purple Cow challenged organizations to become remarkable—to drive growth by standing out in ...