Big Shots,Business the Cisco Way: Secrets of the Company That Makes the Internet

Overview

One: Make Your Passion Your Business. Preach It Always Everywhere
Two: Win the World With E-Commerce
Three: Use the Net to Revolutionize Internal Operations
Four: Put People Before Products, Profits, ...
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1841120871 BRAND NEW. We are a tested and proven company with over 900,000 satisfied customers since 1997. We ship daily M-F. Choose expedited shipping (if available) for much ... faster delivery. Delivery confirmation on all US orders. Read more Show Less

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Overview

One: Make Your Passion Your Business. Preach It Always Everywhere
Two: Win the World With E-Commerce
Three: Use the Net to Revolutionize Internal Operations
Four: Put People Before Products, Profits, and Everything Else
Five: Listen Constantly to Customers
Six: Serve Your Core Customers from Start to End-to-End
Seven: Look to Lead in Every Line of Business
Eight: Buy Right to Grow Like Gangbusters
Nine: If You Dont Buy EM, Join EM
Ten: Resist Complacency that can Accompany Success

"In todays tumultuous marketplace, there seem to be few companies worthy of wide admiration. But if youre looking for a Corporate Camelot," Cisco Systems is a great place to start. And David Stauffer has fully illuminated why thats so. Stauffers deep research makes the secrets of Cisco accessible to all. He reveals a company that has passion, is setting the standards for e-commerce while pioneering the new Internet economy, puts people first while it grows, grows, grows. Right now, Cisco Systems is one of the companies to watch no matter what business youre in." Tom Brown Founder MG - "New Ideas" Webzine

"David Stauffer is an extremely gifted author and thorough researcher. His writing is clear and actionable presenting a balanced perspective yet eloquent and compassionate at the same time. Nothing But Net is a must read for anyone interested in discovering what it takes for companies to succeed in the white-water environment of the Internet world." Charles Ehin, Ph.D. Professor of Management at Westminster College of Salt Lake City and author of Unleashing Intellectual Capital.

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Product Details

  • ISBN-13: 9781841120874
  • Publisher: Wiley, John & Sons, Incorporated
  • Publication date: 6/15/2000
  • Edition number: 1
  • Pages: 256
  • Product dimensions: 5.79 (w) x 8.82 (h) x 0.81 (d)

Meet the Author

David Stauffer is a business writer who heads the corporate writing firm Stauffer Bury Inc. His dozens of articles on business and personal management have appeared in Harvard Management Update, Across the Board, The Wall Street Journal, and other business periodicals. As a contractor to corporations and business associations, Dave has written several hundred annual reports, investment prospectuses, industry profiles, management information newsletters, and other material. He teaches business writing as an adjunct professor at Rocky Mountain College. He lives with wife and business partner Susan Bury in Red Lodge, Montana, where he serves on the city planning board and indulges his life-long interest in the U.S. Mountain West. Dave grew up on a small farm in West Virginia and graduated magna cum laude from the University of Notre Dame. Send e-mail to sbi@wtp.net.

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Table of Contents

Preface
Introduction: Cisco: The Company That's Been Where Yours Is Going 1
1 Make Your Passion Your Business 17
2 Win the World with E-commerce 39
3 Use the Net to Revolutionize Internal Operations 65
4 Put People First 79
5 Listen Constantly To Customers 99
6 Serve Your Core Customers 119
7 Look to Lead in Every Line of Business 141
8 Buy Right to Grow Like Gangbusters 163
9 If You Dont's Buy 'Em, Join 'Em 187
10 Fight Complacency That Can Accompany Success 205
How to Succeed the Cisco Way 229
Last Word: Whither Cisco, the Internet, and You? 233
Index 235
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