Bigwig Briefs: Managing and Profiting in a Down Economy - Leading Executives on What It Takes to Reduce Costs and Steady Profits in Down Economic Timesby Aspatore Books
Bigwig Briefs: Managing & Profiting in a Down Economy includes knowledge excerpts from C-Level (CEO, CFO, CTO, CMO) executives from companies such as General Electric, Coke, Duke Energy, KPMG Consulting, Booz-Allen, Andersen and more on ways to increase profits and outpace the competition in a turbulent economy. These highly acclaimed �recession profiteers� reveal the secrets to capitalizing on down market opportunities, smart cost cutting, increasing market share and pulling ahead of the competition for companies of every size and in every industry. A critical read for every CEO, executive, consultant, business development professional, entrepreneur and anyone interesting in profiting on a professional or personal level in a down economy.
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