Billion Dollar Bet C

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Overview

Praise for The Billion Dollar BET

"This book provides insight into one of the great trailblazers of American business. Bob Johnson has been and continues to be an inspiration to me personally. He is a man who has persevered, overcome obstacles–personally and professionally–and has succeeded in spite of the challenges and adversity along his journey. Bob has created a successful game plan for other entrepreneurs to follow, and has accomplished the unthinkable. Read and learn about one of the most inspiring men of our time."
–Isiah Thomas NBA Hall of Famer and President, New York Knicks

"In a gripping narrative that is both inspirational and cautionary, ...

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Overview

Praise for The Billion Dollar BET

"This book provides insight into one of the great trailblazers of American business. Bob Johnson has been and continues to be an inspiration to me personally. He is a man who has persevered, overcome obstacles–personally and professionally–and has succeeded in spite of the challenges and adversity along his journey. Bob has created a successful game plan for other entrepreneurs to follow, and has accomplished the unthinkable. Read and learn about one of the most inspiring men of our time."
–Isiah Thomas NBA Hall of Famer and President, New York Knicks

"In a gripping narrative that is both inspirational and cautionary, Brett Pulley tells us how Robert Johnson built Black Entertainment Television into a billion dollar media empire. In a remarkable feat of reporting, without Johnson’s cooperation, Pulley shows what it really takes to get ahead in America today, and in doing so provides as valuable a cultural as business history."
–James B. Stewart Pulitzer Prize—winning journalist and author of the bestsellers, Den of Thieves and Heart of a Soldier

"Like or dislike? Agree or disagree? Bob Johnson’s richly varied and fascinating life presses you against the window that Brett Pulley opens widely."

–Bernard Shaw retired CNN anchor

"Through his BET network, Bob Johnson reached the pinnacle of capitalism, the billionaire boys club, in the spirit of legions of driven, American moguls...Veteran business journalist Brett Pulley peels back the layers of this fascinating and complex entrepreneur."
–Teri Agins senior special writer, The Wall Street Journal and author of The End of Fashion: How Marketing Changed the Clothing Business Forever

Product Details

  • ISBN-13: 9780471423638
  • Publisher: Wiley, John & Sons, Incorporated
  • Publication date: 3/18/2004
  • Pages: 260
  • Product dimensions: 0.63 (w) x 6.14 (h) x 9.21 (d)

Meet the Author

BRETT PULLEY is a senior editor at Forbes magazine, where he writes primarily about the media and entertainment industries. He has authored several cover stories including the 2001 Forbes 400 on Robert Johnson. Prior to joining Forbes in September 1999, he spent five years at the New York Times, where he covered economic development, politics, and was a national correspondent. He also spent several years as a correspondent at the Wall Street Journal, writing extensively on business and race. His front-page feature for the Wall Street Journal on the black-owned company, Johnson Products, won a first-place award from the National Association of Black Journalists (NABJ). He received a second NABJ award for a feature written for Savoy magazine, where he served as a contributor. He has also written for several other publications, including USA Today and Emerge magazine. He is a frequent guest on many television programs, providing commentary and insight on media and entertainment news and issues. Pulley currently lives in New Jersey with his wife and two young daughters.

Table of Contents

PROLOGUE: “BOOTYLICIOUS”.

1. THE OTHER SIDE OF THE TRACKS.

2. ACCESS TO POWER.

3. “WHITE MAN, CAN YOU SPARE HALF A MILLION?”

4. REVEREND ELDORADO.

5. COUNTRY BOY CHARM, PREDATOR’S HEART.

6. THE FAMILY.

7. “BET IN THE HOUSE”.

8. SHAKIN’ IT . . . SMACKIN’ IT.

9. “TIRED OL’ RERUNS”.

10. WEALTH AND POWER.

11. THE BLACK DISNEY.

12. COSTLY AFFAIRS.

13. “SELLOUT!”.

14. HE GOT GAME.

EPILOGUE: ONE NATION UNDER A GROOVE.

ACKNOWLEDGMENTS.

NOTES.

BIBLIOGRAPHY.

INDEX.

Customer Reviews
Average Rating 4.5
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  • Anonymous

    Posted April 26, 2004

    Finally, The Veil Is Parted

    At last we find out what makes billionaire enigma Bob Johnson tick! (Basically the same thing that motivates most other business heavyweights. Mad Bling!) Mr. Pulley's book finally reveals how Mr. Johnson copes with the cacophony of disapproving black sentiment that seems to have swirled around BET since it burst onto the scene. He simply checks his bank account! Billion Dollar BET is a fast-paced, didactic read, digressing only to the degree necessary in order to embellish key players or pivotal situations in the Johnson saga. Mr. Pulley--through Bob Johnson's daring progression from dirt dauber to NBA owner--gives us an education in high-stakes business and negotiations. He even makes mega-million dollar stock wrangling and financial jargon understandable to the lay reader. The best parts of the read, of course, are the juicy personal dramas--infidelity, jealousy, betrayal, law suits, the works--that unfold off the set and within the Johnson family clan. This book crosses so many lines and will appeal to disciples of many different literature genres.

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  • Anonymous

    Posted May 1, 2004

    New kind of business man

    Robert Johnson had the chance to do something great with BET.....After reading his book I understand his thinking, like a businessman making tough business decisions. He's a new kind of business leader.I wish things would have been different, but he could be a model for anyone looking for a example on finding a niche and filling the demand.I admire Robert Johnson greatly!

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