Billion Dollar Green: Profit from the Eco Revolution

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In recent years, there has been a tremendous amount of attentionpaid to all things "green." Reporters, politicians, and eveninvestment advisors have pushed green issues to the forefront ofthe world's collective conscience. This overwhelming, and trulymassive, shift is something every investor needs tounderstand—if they intend to excel in this arena.

The greening of our world is perhaps the greatestwealth-building opportunity of the twenty-first century. It'sopened up profitable ...

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In recent years, there has been a tremendous amount of attentionpaid to all things "green." Reporters, politicians, and eveninvestment advisors have pushed green issues to the forefront ofthe world's collective conscience. This overwhelming, and trulymassive, shift is something every investor needs tounderstand—if they intend to excel in this arena.

The greening of our world is perhaps the greatestwealth-building opportunity of the twenty-first century. It'sopened up profitable new doors when it comes to investing in cleantech, alternative energy, and green-related companies. Nobody ismore familiar with this situation than author TobinSmith—founder of the global investment research companyChangeWave Research. Over the course of his successful career,Smith has been the driving force behind his company's accurateidentification of major transformational shifts—from the riseof the Internet to the growth of alternative energytechnology—and now, with Billion Dollar Green, he shares hisextensive insights to help you find the best green investingopportunities available.

Written in a straightforward and accessible style, this reliableresource opens with a detailed discussion of why the green movementhas grown so strong in recent years, and how it will likelycontinue to grow for the next decade and beyond. Here, Smithskillfully covers the catalysts of this ecorevolution—including world energy demand, CO2 emissionconcerns, and governmental mandates—and prepares you toprofit from the changes that lie ahead.

After this important introduction, Smith moves on to explore thepossibilities, pitfalls, potential, and key players in specificgreen sectors. You'll gain a firm understanding of promising areaswithin this field—from solar, wind, and biofuels to powergrid infrastructure, solid-state lighting, and energystorage—and discover the core companies supplying goodsneeded to make the world's green dreams a reality. Smith then tiesthings together by showing you what it takes to build a powerfulportfolio of green stocks.

Green thinking has quickly spread as multinational corporationsadopt new, efficient production methods and governments mandatecleaner air and water. More importantly for you, the investor,there are real green companies making real profits in this newenvironment—and that means real opportunities to capture bigreturns. Filled with in-depth insights and expert advice, BillionDollar Green is the perfect guide for your journey down the greenpath to gold.

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Product Details

  • ISBN-13: 9780470343777
  • Publisher: Wiley
  • Publication date: 12/22/2008
  • Edition number: 1
  • Pages: 186
  • Product dimensions: 6.00 (w) x 9.10 (h) x 0.30 (d)

Meet the Author

Tobin Smith is the founder and Editor of ChangeWaveInvesting (, a subsidiary of InvestorPlaceMedia. For seven years, he has served as a contributing marketanalyst for Fox News Channel; he currently co-stars on Bulls& Bears, cable television's number-one-rated investmentprogram. Smith has also appeared on CNBC, CNNfn, Bloomberg TV, andCBS Radio, among many media outlets. He is the author of the NewYork Times, Wall Street Journal, and USA Todaybestseller ChangeWave Investing: Picking the Next Monster Stocksof the New Economy.

Jim Woods is ChangeWave Research's Senior Editor. He hascovered stocks and the economy as a financial journalist for nearlytwo decades. Woods holds a BA in philosophy from the University ofCalifornia, Los Angeles, and is a former U.S. Army paratrooper.

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Table of Contents



Introduction. It's a Green, Green, Green, World.

What Drives the Green Wave?

An Oily Proposition.

We Want Our NRG!

A Cleaner Future.

Green Is Getting Cost Competitive.

Mo' Money, Mo' Growth.

The Greening of the Consumer.

Building a Green Portfolio.

Environment Protection Becomes Big Bucks.

The Goal of This Book.

Chapter 1: Catalyzing into Green: Why, and Why Now?

Rising Global Energy Demand.

The Chindia Syndrome.

Where Does That Energy Come From?

Energy Security: The New Cold War.

Carbon Concerns.

Chapter 2: Mandating Growth: Creating GreenerPastures.

Green Public Policy.

Mo' Money, Mo' Growth.

The Green Capital Boom.

The VC View.

Making Real Money.

Chapter 3: Waving The Green Flag: CleanTransportation.

Driving Along in My Automobile.

A Green Way Forward.

The Hybrid Theory.

Plug In and Fire Up the Engine.

EV All the Way.

How Do We Make Money?

The Bleeding Edge.

Words of Caution.

Chapter 4: I Wanna Soak up the Sun!: Harnessing the ProfitPower of Solar.

Sand and Sun, Not Just a Vacation Mantra.

Costs and Incentives: Creating Sunny Choices.

Let the Sunshine In.

The Changewave Thesis.

Solar Superstars.

A Solar Epilogue.

Chapter 5: Water, Water, Everywhere, Nor Any Drop to Drink:Sympathizing with the Ancient Mariner.

You're Going to Drive Me to Drinking.

If You Build It, They Will Drink.

A Tall Drink of Green Water.

The Alliance Dips Its Toe into the Water.

Splashing Around in the Water Investment Pool.

Toweling Off—and on to the Power Grid.

Chapter 6: Avoiding "Grid" Lock: The Powers that Be Are GoingSmart.

A Vision for the Modern Grid.

Seven Valuable Virtues of the Modern Grid.

Meters for the New Millennium.

The Smart Meter Players.

Adopting the Information Solution.

Chapter 7: Eco-Efficient IT: The Nerds Are TurningGreen.

What Is Virtualization?

Saving Kilowatts Equals Saving Money.

Virtually the Best.

Eco-Efficient IT is the Future.

Chapter Eight: Green Plastics: Cleaning Up Society'sLegacy.

The Rise of Green Plastics.

The Why and Who of Green Plastics.

A Question of Cost and Market Adoption.

Just a Drop in the Bio Bucket.

Chapter 9: Fill 'Er Up with Biofuels: Growing Your OwnOctane.

Ethanol: The Good, the Bad and the Ugly.

Cellulosic Ethanol.

Blame It on Rio.

Mandates, Tax Credits, and Tariffs.

Investing in Team Ethanol.

Bye-Bye Biologics.

Chapter 10: Fuel Cells and Advanced Batteries: The Rise ofPink Bunny Power.

Fuel Cells: Hydrogen Anyone?

Fuel Cell Types and Applications.

Big Costs, Big Benefits.

Powering Your Portfolio with Fuel Cells.

Advanced Batteries.

Chapter 11: Wind Power: Harnessing Nature's Breath.

Blowin' Up the Energy Charts.

The Good and the Bad of Blowin' in the Wind.

Turbines at a Glance.

The Breezy Dynamics of Growth.

Subsidies and Supply Shortages.

Investing in Windy Conditions.

Blowing on to Chapter 12.

Chapter 12: The New, Old Green Tech: Cleaning Up Coal'sAct.

The Coal, Hard Facts.

Movin' On Up from Low Grade to High Grade.

Scrubbing Coal's Image.

The Great Carbon Roundup.

A Deeper Shade of Green.

Chapter 13: Living La Vida Verde: Green Buildings, Lighting,Natural Foods, and Lifestyles.

The Green We Inhabit.

By the Dawn's Early Green Light.

LED Lighting Leads the Way.

Green Movement Market Opportunities.

Toward the End of a Green Journey.

Chapter 14: Building a Green Portfolio: A Green Call toArms.

CAUTION: Green Portfolio Construction Ahead.

The World is Not Flat—It's Voracious.

Appendix A: Master List of Green Companies.

Appendix B: Green Investing Resources.



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