Biotechnology and the Consumer: A research project sponsored by the Office of Consumer Affairs of Industry Canada / Edition 1

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This volume analytically explores consumer perspectives of biotechnolo gy and the ability of the marketplace to address consumer needs and co ncerns regarding this frontier technology. This includes an examinatio n of: how science-based industries with complex market transactions pr ovide information and choice to consumers; how consumers' perspectives of risk and uncertainty extend beyond scientific assessments of risks and hence their market demand for new products; how consumers influen ce the economy and societal values by bringing to their purchasing dec isions a broader range of ethical, social and environmental concerns; how consumers gain a greater understanding of the importance of consum er acceptance to the successful development of this technology by exam ining the linkages between capital markets and consumer perspectives; how companies compete and are structured in the marketplace and how th eir behavior impacts on consumer welfare; and mechanisms for consumer participation and consultation.

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Product Details

  • ISBN-13: 9780792355410
  • Publisher: Springer US
  • Publication date: 4/30/1999
  • Edition description: 1998
  • Edition number: 1
  • Pages: 509
  • Product dimensions: 1.13 (w) x 6.14 (h) x 9.21 (d)

Table of Contents

Introduction; B.M. Knoppers, A.D. Mathios. Consumers and Biotechnology: A Synopsis of Survey and Focus Group Research; H. Sheehy, et al. Consumers' Decision-Making and Risk Perceptions Regarding Foods Produced with Biotechnology: J. Wohl. The Market for Credible Information in Biotechnology; E. Einsiedel. An Overview of Public Consultation Mechanisms Developed to Address the Ethical and Social Issues Raised by Biotechnology; T. Leroux, et al. The Commercialization of Human Genetics: A Discussion of Issues Relevant to the Canadian Consumer; T. Caulfield. International Comparisons of Biotechnology Policies; Zhiqi Chen, A. McDermott. An Information-Based Approach to Labeling Biotechnology; G.K. Hadfield, D. Thomson. Economic Perspectives on the Dissemination of Science-Based Information to Consumers; A.D. Mathios. Using Advertising to Generate Information and Signals for Product Quality Lessons for Biotechnology Markets in Canada from Pharmaceutical Markets in the United States; A.N. Kleit. Biotechnology and the Media; S. Strauss. The Federal Biotechnology Regulatory System: A Commentary on an Institutional Work in Progress; G.B. Doern, H. Sheehy. The Industrial Economics of Biotechnology; C. Green. Biotechnological Innovation and Industrial Performance; C. Crampes, A. Hollander. Consumer Controversy and the Funding of Biotechnology Research; J.G. MacIntosh, D. Cumming. Appendix A: Integration Document. Biotechnology, the Consumer, and the Canadian Marketplace; M. Legault, et al. Appendix B: Rapporteur's Remarks. Symposium on Biotechnology and the Consumer; B. Purchase.

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