Birds of Prey: Boeing vs. Airbus: A Battle for the Skies / Edition 2

Birds of Prey: Boeing vs. Airbus: A Battle for the Skies / Edition 2

by Matthew Lynn
     
 

A fast-paced report of international corporate intrigue that explores both the early history of aviation and the ongoing, trans-oceanic battle between two massive corporations. Birds of Prey is the story of an industry now essential to heavily developed nations. And more than that, it is a paradigm of business, the ongoing story of the struggle between two forces of… See more details below

Overview

A fast-paced report of international corporate intrigue that explores both the early history of aviation and the ongoing, trans-oceanic battle between two massive corporations. Birds of Prey is the story of an industry now essential to heavily developed nations. And more than that, it is a paradigm of business, the ongoing story of the struggle between two forces of international commerce. It describes the inner workings of these corporations that are almost nations in themselves: how a product is conceived of - the Airbus or the 747 - and then the need for that product is created. And finally it tells how, by manipulation both overt and covert, the battling giants marshall their various resources to achieve their ends: more orders for their factories. And on this level, the salespeople have familiar names: for Airbus, the star salesman was the late French President Francois Mitterrand; for Boeing, it is President Bill Clinton.

Product Details

ISBN-13:
9781568581071
Publisher:
Basic Books
Publication date:
04/28/1998
Edition description:
REVISED
Pages:
256
Sales rank:
1,457,819
Product dimensions:
6.10(w) x 9.22(h) x 0.69(d)

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