Black Business Secrets: 500 Tips, Strategies, and Resources for the African American Entrepreneur

by Dante Lee

Overview

"Should I lower my price point? Give my new product away for free online? How do I compete when my goods, services, or business model might be duplicated?"
In this candid, 21st-century-savvy guide, Dante Lee illustrates how passion can become profit by addressing the questions that every businessperson needs to ask.

Black Business Secrets discusses the entrepreneurial skills that African-American business owners must master in order to compete in a world where most new companies fail within three years.

Whether you’re a weekend entrepreneur or a career-changing professional, Lee’s motto—"don’t be a worrier, be a warrior"—applies. From personal branding to best practices, this empowering blueprint offers surefire tips and strategies designed to ensure business survival and success.

Product Details

ISBN-13:	9781401929558
Publisher:	Hay House Inc.
Publication date:	11/15/2010
Sold by:	Penguin Random House Publisher Services
Format:	eBook
Pages:	224
File size:	2 MB

About the Author

Dante Lee is the 28-year-old president and CEO of Diversity City Media, an African-American marketing and public-relations firm based in Columbus, Ohio. Founded in 2000, this award-winning company—known for its marquee online businesses BlackNews.com, BlackStudents.com, and BlackPR.com—helps clients from corporations to start-ups penetrate the African-American consumer market. A respected motivational speaker and diversity consultant, Lee is the cofounder of Lee Moss Media, whose social-networking properties, including HBCU.com, BlackWomenConnect.com, and BlackInAmerica.com, collectively attract over two million African-American visitors each month. Recognized by top media outlets MSNBC, CNN, Fox News, and Black Enterprise, Lee is showcased in Ebony’s 2010 Young Entrepreneurs list.

Table of Contents

Foreword: Entrepreneurship Is in Our DNA Randal Pinkett xi

Chapter 1 What It Means to Be a Black Entrepreneur 1

Chapter 2 Black Business Facts-the Real Story 11

Chapter 3 Why Being a Black Entrepreneur Makes Dollars and Sense 23

Chapter 4 Test Your Entrepreneurial Muscles 29

Chapter 5 Start-up 39

Chapter 6 Superstar Entrepreneurs 47

Chapter 7 The New Game in Town-Social Entrepreneurship 67

Chapter 8 Entrepreneurship 73

Chapter 9 The Entrepreneurial Mind-set 99

Chapter 10 Best Practices 127

Chapter 11 Finance 155

Chapter 12 Marketing and Advertising 177

Chapter 13 Public Relations 207

Chapter 14 The Cyberpreneur 229

Chapter 15 Business-Building Resources 259

Acknowledgments 289

About the Author 291

Editorial Reviews

Dante Lee didn’t wait for an opportunity to be presented . . . he created one himself and made history in the process.”
— Margena A. Christian, Editor, Ebony

“Dante Lee is a perfect example of someone who has translated perseverance and determination into success. He has worked tremendously hard to create a business with multiple revenue streams to reach critical niche markets in this country.”
— Neil Foote, Director, Media Relations, Tom Joyner Foundation

“Dante possesses an entrepreneurial spirit that only a few can aspire to reach. His self-directed energy has inspired me and countless others who have come in contact with him as we seek to connect with the world. I’m honored to endorse him and his work. . .”
— Edward Foxworth III, Owner, Foxworth Marketing Group

“Dante does not just speak . . . he walks his talks! His insights . . . will help you maximize any business opportunity.”
— Andrew Morrison, founder and president of The Small Business Camp

“Dante is a brilliant young CEO that I would highly recommend in business and personally. His efforts in building BlackNews.com and BlackPR.com have been quite admirable. . . I expect Dante to continue to raise the bar when it comes to running a business and serving the needs of the multicultural market. Did I mention BlackHistory.com!?”
— William Moss, president & CEO, LeeMoss Media

From the Publisher