Black Business Secrets: 500 Tips, Strategies, and Resources for the African American Entrepreneur

Black Business Secrets: 500 Tips, Strategies, and Resources for the African American Entrepreneur

by Dante Lee
Black Business Secrets: 500 Tips, Strategies, and Resources for the African American Entrepreneur

Black Business Secrets: 500 Tips, Strategies, and Resources for the African American Entrepreneur

by Dante Lee

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Overview

"Should I lower my price point? Give my new product away for free online? How do I compete when my goods, services, or business model might be duplicated?" In this candid, 21st-century-savvy guide, Dante Lee illustrates how passion can become profit by addressing the questions that every businessperson needs to ask. Black Business Secrets discusses the entrepreneurial skills that African-American business owners must master in order to compete in a world where most new companies fail within three years.Whether you’re a weekend entrepreneur or a career-changing professional, Lee’s motto—"don’t be a worrier, be a warrior"—applies. From personal branding to best practices, this empowering blueprint offers surefire tips and strategies designed to ensure business survival and success.

Product Details

ISBN-13: 9781401929541
Publisher: Hay House Inc.
Publication date: 11/15/2010
Pages: 336
Sales rank: 514,895
Product dimensions: 5.90(w) x 8.90(h) x 0.90(d)

About the Author

Dante Lee is the 28-year-old president and CEO of Diversity City Media, an African-American marketing and public-relations firm based in Columbus, Ohio. Founded in 2000, this award-winning company—known for its marquee online businesses BlackNews.com, BlackStudents.com, and BlackPR.com—helps clients from corporations to start-ups penetrate the African-American consumer market. A respected motivational speaker and diversity consultant, Lee is the cofounder of Lee Moss Media, whose social-networking properties, including HBCU.com, BlackWomenConnect.com, and BlackInAmerica.com, collectively attract over two million African-American visitors each month. Recognized by top media outlets MSNBC, CNN, Fox News, and Black Enterprise, Lee is showcased in Ebony’s 2010 Young Entrepreneurs list.

Table of Contents

Foreword: Entrepreneurship Is in Our DNA Randal Pinkett xi

Chapter 1 What It Means to Be a Black Entrepreneur 1

Chapter 2 Black Business Facts-the Real Story 11

Chapter 3 Why Being a Black Entrepreneur Makes Dollars and Sense 23

Chapter 4 Test Your Entrepreneurial Muscles 29

Chapter 5 Start-up 39

Chapter 6 Superstar Entrepreneurs 47

Chapter 7 The New Game in Town-Social Entrepreneurship 67

Chapter 8 Entrepreneurship 73

Chapter 9 The Entrepreneurial Mind-set 99

Chapter 10 Best Practices 127

Chapter 11 Finance 155

Chapter 12 Marketing and Advertising 177

Chapter 13 Public Relations 207

Chapter 14 The Cyberpreneur 229

Chapter 15 Business-Building Resources 259

Acknowledgments 289

About the Author 291

Interviews

Columbus, OH

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