Black Business Secrets: 500 Tips, Strategies, and Resources for the African American Entrepreneur by Dante Lee, Paperback | Barnes & Noble
Black Business Secrets: 500 Tips, Strategies, and Resources for the African American Entrepreneur

Black Business Secrets: 500 Tips, Strategies, and Resources for the African American Entrepreneur

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by Dante Lee
     
 

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“Should I lower my price point? Give my new product away for free online? How do I compete when my goods, services, or business model might be duplicated?” In this candid, 21st-century-savvy guide, Dante Lee illustrates how passion can become profit by addressing the questions that every businessperson needs to ask. Black Business Secrets discusses the

Overview

“Should I lower my price point? Give my new product away for free online? How do I compete when my goods, services, or business model might be duplicated?” In this candid, 21st-century-savvy guide, Dante Lee illustrates how passion can become profit by addressing the questions that every businessperson needs to ask. Black Business Secrets discusses the entrepreneurial skills that African-American business owners must master in order to compete in a world where most new companies fail within three years.

Whether you’re a weekend entrepreneur or a career-changing professional, Lee’s motto—“don’t be a worrier, be a warrior”—applies. From personal branding to best practices, this empowering blueprint offers surefire tips and strategies designed to ensure business survival and success.

Product Details

ISBN-13:
9781401929541
Publisher:
Hay House, Inc.
Publication date:
11/15/2010
Pages:
336
Sales rank:
174,641
Product dimensions:
5.90(w) x 8.90(h) x 0.90(d)

Meet the Author

Dante Lee is the 28-year-old president and CEO of Diversity City Media, an African-American marketing and public-relations firm based in Columbus, Ohio. Founded in 2000, this award-winning company—known for its marquee online businesses BlackNews.com, BlackStudents.com, and BlackPR.com—helps clients from corporations to start-ups penetrate the African-American consumer market. A respected motivational speaker and diversity consultant, Lee is the cofounder of Lee Moss Media, whose social-networking properties, including HBCU.com, BlackWomenConnect.com, and BlackInAmerica.com, collectively attract over two million African-American visitors each month. Recognized by top media outlets MSNBC, CNN, Fox News, and Black Enterprise, Lee is showcased in Ebony’s 2010 Young Entrepreneurs list.

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