Black Business Secrets: 500 Tips, Strategies, and Resources for the African American Entrepreneur [NOOK Book]

Overview

“Should I lower my price point? Give my new product away for free online? How do I compete when my goods, services, or business model might be duplicated?” In this candid, 21st-century-savvy guide, Dante Lee illustrates how passion can become profit by addressing the questions that every businessperson needs to ask. Black Business Secrets discusses the entrepreneurial skills that African-American business owners must master in order to compete in a world where most new companies fail within three years.

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Black Business Secrets: 500 Tips, Strategies, and Resources for the African American Entrepreneur

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Overview

“Should I lower my price point? Give my new product away for free online? How do I compete when my goods, services, or business model might be duplicated?” In this candid, 21st-century-savvy guide, Dante Lee illustrates how passion can become profit by addressing the questions that every businessperson needs to ask. Black Business Secrets discusses the entrepreneurial skills that African-American business owners must master in order to compete in a world where most new companies fail within three years.

Whether you’re a weekend entrepreneur or a career-changing professional, Lee’s motto—“don’t be a worrier, be a warrior”—applies. From personal branding to best practices, this empowering blueprint offers surefire tips and strategies designed to ensure business survival and success.

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Product Details

  • ISBN-13: 9781401929558
  • Publication date: 11/15/2010
  • Sold by: Barnes & Noble
  • Format: eBook
  • Sales rank: 611,027
  • File size: 741 KB

Meet the Author

Dante Lee is the 28-year-old president and CEO of Diversity City Media, an African-American marketing and public-relations firm based in Columbus, Ohio. Founded in 2000, this award-winning company—known for its marquee online businesses BlackNews.com, BlackStudents.com, and BlackPR.com—helps clients from corporations to start-ups penetrate the African-American consumer market. A respected motivational speaker and diversity consultant, Lee is the cofounder of Lee Moss Media, whose social-networking properties, including HBCU.com, BlackWomenConnect.com, and BlackInAmerica.com, collectively attract over two million African-American visitors each month. Recognized by top media outlets MSNBC, CNN, Fox News, and Black Enterprise, Lee is showcased in Ebony’s 2010 Young Entrepreneurs list.

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Table of Contents

Foreword: Entrepreneurship Is in Our DNA Randal Pinkett xi

Chapter 1 What It Means to Be a Black Entrepreneur 1

Chapter 2 Black Business Facts-the Real Story 11

Chapter 3 Why Being a Black Entrepreneur Makes Dollars and Sense 23

Chapter 4 Test Your Entrepreneurial Muscles 29

Chapter 5 Start-up 39

Chapter 6 Superstar Entrepreneurs 47

Chapter 7 The New Game in Town-Social Entrepreneurship 67

Chapter 8 Entrepreneurship 73

Chapter 9 The Entrepreneurial Mind-set 99

Chapter 10 Best Practices 127

Chapter 11 Finance 155

Chapter 12 Marketing and Advertising 177

Chapter 13 Public Relations 207

Chapter 14 The Cyberpreneur 229

Chapter 15 Business-Building Resources 259

Acknowledgments 289

About the Author 291

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Customer Reviews

Average Rating 4.5
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Sort by: Showing all of 3 Customer Reviews
  • Posted April 25, 2014

    Recommended for Entrepreneur's

    I found this book to be very insightful and informative. Reading this book helped me to realize there are many obstacles in running your own business that can be avoided by carefully planning and making sure your company can sustain growth sufficiently.

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  • Anonymous

    Posted June 27, 2011

    No text was provided for this review.

  • Anonymous

    Posted January 25, 2011

    No text was provided for this review.

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