Black Tie Optional: A Complete Special Events Resource for Nonprofit Organizations

Overview

Whether your nonprofit's fundraising event is an auction or a celebrity dinner, there is a great deal at stake when planning an event. From the invitations to the food to the entertainment, your event leaves a lasting impression of your organization's image. Now in a fully revised and significantly expanded Second Edition, Black Tie Optional is the complete primer you'll turn to for planning, organizing, and running your organization's special events. This practical handbook will show you how to choose the events...

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Overview

Whether your nonprofit's fundraising event is an auction or a celebrity dinner, there is a great deal at stake when planning an event. From the invitations to the food to the entertainment, your event leaves a lasting impression of your organization's image. Now in a fully revised and significantly expanded Second Edition, Black Tie Optional is the complete primer you'll turn to for planning, organizing, and running your organization's special events. This practical handbook will show you how to choose the events that will make the most money—–and friends—–for your organization.

Packed with commonsense advice from one of the country's leading special events producers, this new edition provides helpful checklists, flow charts, and worksheets outlining every element of assembling and managing special events, including:

  • Choosing the right event
  • Picking an event coordinator/manager
  • Motivating your board and committee members
  • Getting maximum support
  • Promoting your event

While the concept of fundraising is not new, never has the need for money been so great. More and more, it is up to individual groups to come up with creative ways to raise money and new supporters. Black Tie Optional, Second Edition is the all-in-one resource both beginning and seasoned event planners will rely on for creating a truly special event.

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Editorial Reviews

Library Journal
This short and practical book by a leading Florida fundraiser is a good introduction for any group contemplating its first charitable event. Using examples drawn from his own experience, Freedman outlines planning, coordination, and execution from date selection and ticket pricing to post-event evaluation. While smaller groups may feel overwhelmed by the extravaganzas described, the basic tactics given will work for small events as well as for an evening with a Hollywood star. At the same time, it would have been nice to have some examples of modest fundraising outside the Miami area. Sample contracts and letters of agreement with hotels, suppliers, and entertainers provide useful support to the text and will help committee chairs avoid the surprise costs that often turn an apparently successful event into a financial loss. This will be a valuable and often-consulted addition to public library collections.-- Mary Jane Ballou, Ford Fdn. Lib . , New York
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Product Details

  • ISBN-13: 9780471703334
  • Publisher: Wiley
  • Publication date: 2/9/2007
  • Edition number: 2
  • Pages: 240
  • Product dimensions: 6.20 (w) x 9.10 (h) x 1.00 (d)

Meet the Author

HARRY A. FREEDMAN is President and CEO of Strategic Initiatives, based in Philadelphia, Pennsylvania. His company provides fundraising counsel for nonprofit organizations planning and implementing special events. A fundraising and marketing professional for more than two decades, Freedman is an active member of the Association of Fundraising Professionals, serving on the organization's International Conference Education Advisory Committee. He is also the coauthor of two previous books written with Karen Feldman on using business approaches to charitable fundraising. Freedman has been a featured expert in Forbes as well as on NBC's Dateline and on CNBC.

KAREN FELDMAN is an award-winning journalist whose work has appeared in newspapers and magazines across the United States and Canada. She earned a master's degree at the Columbia University Graduate School of Journalism and worked full time for daily newspapers for more than 25 years.

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Table of Contents

About the Authors.

Acknowledgments.

Introduction.

Chapter 1: Choosing the Right Event.

Marketing.

Sample Events.

Thinking It Through.

Time and Date.

Chapter 2: Money Matters.

Location.

Lights and Sound.

Food and Catering.

Feeding Workers.

Entertainment.

Decorations.

Security.

Insurance.

Getting Graphic.

Publicity.

Care and Feeding of Committees.

Free Tickets.

Postage.

Specialized Costs.

Special Event Planners.

Setting Ticket Prices.

Double Checking.

Chapter 3: Who’s In Charge?

Picking an Event Coordinator/Manager.

The Event Manager’s Job.

Getting Started.

Financial Control.

Chapter 4: Committees and Commitments.

The Recruiting Process.

Motivating the Troops.

Working Committees.

Volunteer Retention.

Regal Recognition.

Chapter 5: Other People’s Money.

Media First.

Getting Maximum Support.

Other Creative Sponsorships.

Tapping into Money.

Following Up.

Conflicts of Interest.

Chapter 6: On Location.

Researching the Right Site.

Site Considerations.

Setting Sites.

Chapter 7: Food, Glorious and Otherwise.

Critical Details.

Ideas for Meals, Food, and Settings.

Caterers.

All Dressed Up.

Look to the Experts.

Going It Alone.

Time-Savers.

At the Site.

If Disaster Strikes.

Liquor and Other Beverages.

Feeding Staff and Volunteers.

Leftovers.

Tipping.

Chapter 8: Auctions and Other Profit Boosters.

Internet Auctions.

Up Close and Personal.

Advertising.

Chapter 9: Reaching for the Stars.

When Free Costs Money.

Lining Up a Celebrity.

Serious Stargazing.

Harnessing Star Power.

Royal Treatment.

Chapter 10: The Media and the Message.

Media Promotion.

Invitation Events.

Identification.

Multipart Invitations.

Advance Notice.

A Fresh Look.

Ordering Invitations.

Time Frame.

Getting Them Out.

Following Up.

Promotion.

Minding the Media.

Public Service Announcements.

Talk, Talk.

Print Media.

Making News.

Promotion Time Frame.

Other Publicity.

Chapter 11: The Final Countdown.

Checking It Twice.

Last-Minute Needs.

Registration.

Chapter 12: After Words.

Post-Event Evaluation.

Chapter 13: Tools of the Trade.

Auctions/Raffles.

Celebrity Sources.

Speakers’ Bureaus.

Charity Watchdogs/Databases.

Credit Cards.

Donor Gifts.

Fundraising Consultants/Event Management.

Fundraising/Trade Organizations.

Online Resources.

Promotional Materials.

Publications.

Software.

Travel Sources.

Web-Site Management.

Index.

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