BlackBerry Planet: The Story of Research in Motion and the Little Device that Took the World by Storm / Edition 1

BlackBerry Planet: The Story of Research in Motion and the Little Device that Took the World by Storm / Edition 1

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by Sweeny
     
 

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ISBN-10: 0470159405

ISBN-13: 9780470159408

Pub. Date: 10/05/2009

Publisher: Wiley

BlackBerry Planet is a new tribe of people who simply cannot get along without their favorite device, Research in Motion’s innovative electronic organizer, the BlackBerry. This omnipresent device has gone beyond being the world’s foremost mobile business tool and entered the consumer mainstream as the Swiss Army Knife of smart phones.

BlackBerry

Overview

BlackBerry Planet is a new tribe of people who simply cannot get along without their favorite device, Research in Motion’s innovative electronic organizer, the BlackBerry. This omnipresent device has gone beyond being the world’s foremost mobile business tool and entered the consumer mainstream as the Swiss Army Knife of smart phones.

BlackBerry Planet tells the behind-the-scenes story of how this little device has become the machine that connects the planet. Starting with the early years of Mike Lazaridis’ invention and his founding of RIM at age 23, it details his drive to innovate, developing what was a glorified pager into the essential corporate communicator, used by everyone from dealmakers to the Queen, from movie stars to the entire US Congress. Since 1992, Lazaridis and co-CEO Jim Balsillie together have been the driving force behind the RIM story.

With access to senior staffers and former RIM employees, BlackBerry Planet tells the inside story about the branding and marketing success of the BlackBerry, from its use during 9/11, which earned RIM a reputation for security and reliability, to the cultural adoption of the iconic device as a must-have symbol, to the backlash against the addictive properties of the “CrackBerry,” and the various patent suits RIM has had to fight off – including the five-year court battle that resulted in the largest technology patent settlement in US history.

As the incredible story of the BlackBerry unfolds, and as RIM battles global giants like Nokia and Apple in the emerging super-phone marketplace, users, fans, investors and competitors can look to BlackBerry Planet for the insight and context of where they’ve been, to try and predict where they’re going.

Product Details

ISBN-13:
9780470159408
Publisher:
Wiley
Publication date:
10/05/2009
Pages:
304
Product dimensions:
6.30(w) x 9.10(h) x 1.20(d)

Table of Contents

Preface.

Acknowledgments.

A Web Support Service for Readers.

Chapter 1: The Planet Goes BlackBerry.

Chapter 2: The Birth of the BlackBerry.

Chapter 3: Lawsuits in Motion.

Chapter 4: From Brand to Icon: Seven Years in Motion.

Chapter 5: BlackBerry Jam.

Chapter 6: The Rise of the TeleBrain.

Afterword: Rim on the Plateau?

Index.

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BlackBerry Planet: The Story of Research in Motion and the Little Device that Took the World by Storm 3.5 out of 5 based on 0 ratings. 2 reviews.
Anonymous More than 1 year ago
There were some tidbits of good information in here -- the chapter about the NTP vs. RIM patent dispute was good. But, outside of that, I did not enjoy the author's writing style which was overly repetitive and could have benefited from the work of a good editor. The author also seemed fairly fanboyish with the Blackberry and there were large sections of the book that read like a Blackberry sales pitch. I would not recommend this book.
Anonymous More than 1 year ago