BlackBerry Planet: The Story of Research in Motion and the Little Device that Took the World by Storm / Edition 1

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We've all heard the hype, but is RIM's BlackBerry really thatubiquitous?

From Chapter 1:

Today the BlackBerry monopolizes the world of work - nobody elsecomes close. An astounding 85 percent of public corporations aresupplying staff with the devices, and more than 175,000 BlackBerryEnterprise Servers are installed worldwide. The US Congress wasRIM's first big client, and Uncle Sam is still the biggest consumerof BlackBerrys. Today, more than 500,000 devices are installed inevery department of the U.S. government and throughout the USSenate and House of Representatives.

Some larger corporations are handling tens of thousands ofe-mail accounts securely and efficiently, and the top three or fourcompanies manage close to 100,000 BlackBerry users each. Securityis key. BlackBerry messages are secured with NATO-grade encryption,and network managers love the ability to freeze or wipe data from alost or stolen BlackBerry.

But Research In Motion (RIM) has also adapted the BlackBerry toserve the consumer as well, and today more than 60 percent of usersare outside the enterprise, buying their services from telecomproviders.

Alastair Sweeny delves into one of the most successfultechnology companies in the world. It's a story of determination,innovation and ultimately success - all shaped by the ingeniouslittle device that changed the world.

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Product Details

  • ISBN-13: 9780470159408
  • Publisher: Wiley
  • Publication date: 10/5/2009
  • Edition number: 1
  • Pages: 304
  • Product dimensions: 6.30 (w) x 9.10 (h) x 1.20 (d)

Meet the Author

Alastair Sweeny is a veteran writer specializing in business histories and leading-edge technologies. He has produced and written five corporate histories of leading companies in the energy, financial services, technology and retail sectors. Alastair has also produced book and digital content for Apple Inc. and Microsoft Inc.

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Table of Contents



A Web Support Service for Readers.

Chapter 1: The Planet Goes BlackBerry.

Chapter 2: The Birth of the BlackBerry.

Chapter 3: Lawsuits in Motion.

Chapter 4: From Brand to Icon: Seven Years in Motion.

Chapter 5: BlackBerry Jam.

Chapter 6: The Rise of the TeleBrain.

Afterword: Rim on the Plateau?


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Customer Reviews

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Sort by: Showing all of 3 Customer Reviews
  • Anonymous

    Posted June 2, 2010

    Repetitive and Sales Pitchy

    There were some tidbits of good information in here -- the chapter about the NTP vs. RIM patent dispute was good. But, outside of that, I did not enjoy the author's writing style which was overly repetitive and could have benefited from the work of a good editor. The author also seemed fairly fanboyish with the Blackberry and there were large sections of the book that read like a Blackberry sales pitch.

    I would not recommend this book.

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  • Anonymous

    Posted January 15, 2010

    No text was provided for this review.

  • Anonymous

    Posted January 15, 2010

    No text was provided for this review.

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