BlackBerry Planet: The Story of Research in Motion and the Little Device that Took the World by Storm / Edition 1

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Overview

"In just the first few weeks, I've had to engage in some of the toughest diplomacy of my life. And that was just to keep my BlackBerry."
President Barack Obama

The untold story of the BlackBerry and the company that brought it to life.

BlackBerry Planet tells the behind-the-scenes story of how Research In Motion's little device has become the machine that connects the planet. Starting with the early years of Mike Lazaridis' founding of RIM at age 23, it details his drive to innovate, developing what was a glorified pager into the essential corporate communicator, used by everyone from dealmakers to the Queen of England, from movie stars to the entire US Congress. Since 1992, Lazaridis and co-CEO Jim Balsillie together have been the driving force behind the RIM story.

With access to senior staffers and former RIM employees, BlackBerry Planet details the branding and marketing success of the BlackBerry, from its use during 9/11, which earned RIM a reputation for security and reliability, to the cultural adoption of the iconic device as a must-have symbol, to the backlash against the addictive properties of the "CrackBerry," and the various patent suits RIM has had to fight off - including the five-year court battle that resulted in the largest technology patent settlement in US history.

As the incredible story of the BlackBerry unfolds, users, fans, investors and competitors can look to BlackBerry Planet for the insight and context of where they've been, to try and predict where they're going.

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Product Details

  • ISBN-13: 9780470159408
  • Publisher: Wiley
  • Publication date: 10/5/2009
  • Edition number: 1
  • Pages: 304
  • Product dimensions: 6.30 (w) x 9.10 (h) x 1.20 (d)

Meet the Author

Alastair Sweeny is a veteran writer specializing in business histories and leading-edge technologies. He has produced and written five corporate histories of leading companies in the energy, financial services, technology and retail sectors. Alastair has also produced book and digital content for Apple Inc. and Microsoft Inc.

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Table of Contents

Preface.

Acknowledgments.

A Web Support Service for Readers.

Chapter 1: The Planet Goes BlackBerry.

Chapter 2: The Birth of the BlackBerry.

Chapter 3: Lawsuits in Motion.

Chapter 4: From Brand to Icon: Seven Years in Motion.

Chapter 5: BlackBerry Jam.

Chapter 6: The Rise of the TeleBrain.

Afterword: Rim on the Plateau?

Index.

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Customer Reviews

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Sort by: Showing all of 3 Customer Reviews
  • Anonymous

    Posted June 2, 2010

    Repetitive and Sales Pitchy

    There were some tidbits of good information in here -- the chapter about the NTP vs. RIM patent dispute was good. But, outside of that, I did not enjoy the author's writing style which was overly repetitive and could have benefited from the work of a good editor. The author also seemed fairly fanboyish with the Blackberry and there were large sections of the book that read like a Blackberry sales pitch.

    I would not recommend this book.

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  • Anonymous

    Posted January 15, 2010

    No text was provided for this review.

  • Anonymous

    Posted January 15, 2010

    No text was provided for this review.

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