Blackmask Marketing

Blackmask Marketing

by My App Builder
Blackmask Marketing

Blackmask Marketing

by My App Builder

eBook

$9.99 

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Overview

Zango, Inc. is an online media company providing consumers free access to a large catalog of free, sought-after online videos, games, music, tools and utilities. Much like television, this content is funded by advertising and is therefore free to the consumer.

Because of the Internet and digital technology, massive amounts of new online content are now available. Consumers typically access this content for free. However, Web publishers, content creators and providers aren't able to earn a living from their products. Unlike publications and other subscription-based models from the print and television industries, online consumers have proven reluctant to pay a monthly subscription fee for access to online content and entertainment.

Zango has developed a unique solution to this economic dilemma. Through what Zango calls its "Content Economy," advertisers, web publishers and content creators are able to use Zango's proprietary automated technology to earn income through the sales of products and distribution of web content and tools. With the Content Economy model, consumers are able to access and enjoy web content and entertainment for free, because when they search or browse online for products and services, they see ads from Zango advertisers. Zango delivers ads that are relevant at the time someone is shopping for that specific product. Because of this unique method of "time-shifted" advertising, Zango advertisers earn industry-leading return on investment for their marketing dollars.

Product Details

BN ID: 2940013608962
Publisher: MyAppBuilder.com
Publication date: 07/07/2011
Sold by: Barnes & Noble
Format: eBook
File size: 315 KB
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