Blind Spot: Why We Fail to See the Solution Right in Front of Us [NOOK Book]

Overview

What can chess masters teach us about how humans become experts?

Why can't race car drivers explain decisions they've made behind the wheel?

What does predicting the winner of a soccer match say about our ability to make the right choice?

When we talk about experts, we typically have bought into the idea that they have all the answers. Now, in this groundbreaking book, Gordon Rugg exposes the surprising ways ...

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Blind Spot: Why We Fail to See the Solution Right in Front of Us

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Overview

What can chess masters teach us about how humans become experts?

Why can't race car drivers explain decisions they've made behind the wheel?

What does predicting the winner of a soccer match say about our ability to make the right choice?

When we talk about experts, we typically have bought into the idea that they have all the answers. Now, in this groundbreaking book, Gordon Rugg exposes the surprising ways in which all people tend to make the same sorts of mistakes, regardless of what field they are in, how smart they are, or even their level of expertise. Focusing on why and how we make decisions, Rugg offers insight into what motivates us, how we fail to find the answers we are looking for, how we can learn to ask the essential questions, and more.

Rugg has devoted his life to learning how experts solve problems. He gained international attention after arguing persuasively that the famous Voynich Manuscript is a hoax. Now, he demonstrates his techniques in the Verifier Method, which can be applied to any seemingly unsolvable problem.

Drawing on his personal odyssey in the field of human expertise, Rugg makes astute and entertaining conclusions about how and why we inevitably fail, and explains how to make better mistakes, work backward, and reengineer the ways we pursue success.

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Editorial Reviews

Wesley Vernon
“A wonderful work…Rugg has succeeded in pulling off the almost impossible task of presenting a highly complex subject area in a way that can be understood by all.”
David J. Parkes
Blind Spot provides a template for making sense of failure and divining a strategy for success. A unique and invigorating read; compelling and entertaining, informative and inspiring.”
Robert Matthews
“Rugg is at the cutting edge of research into one of the biggest questions of our time: when can the pronouncements of experts be trusted? This book applies Rugg’s groundbreaking methods to a fascinating range of issues, with sometimes shocking consequences.”
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Product Details

  • ISBN-13: 9780062134738
  • Publisher: HarperCollins Publishers
  • Publication date: 4/30/2013
  • Sold by: HARPERCOLLINS
  • Format: eBook
  • Pages: 304
  • Sales rank: 1,299,923
  • File size: 8 MB

Meet the Author

Dr. Gordon Rugg is a senior lecturer in computer science at Keele University and a visiting senior research fellow in computing at the Open University, Milton Keynes. Rugg's research has delved into everything from attitude theory and artificial intelligence to information retrieval and software engineering for safety-critical systems. Rugg lives in Shropshire, UK.

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Sort by: Showing 1 Customer Reviews
  • Anonymous

    Posted July 3, 2014

    This book did not deliver on any of it's 'promises' I am so disa

    This book did not deliver on any of it's 'promises' I am so disappointed I wish I could get my money back! The method to discovering the 'blind spot' is not a method, the author suggests using 9 steps to verify, check for bias', see if they are using a wide range of resources etc. double checking the experts your relying on in searching for finding an answer to your problem. I learned that in undergrad school. This book promised many things and delivered on none of it. SAVE YOUR MONEY!

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