Blink: The Power of Thinking without Thinking
  • Blink: The Power of Thinking without Thinking
  • Blink: The Power of Thinking without Thinking
  • Blink: The Power of Thinking without Thinking
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Blink: The Power of Thinking without Thinking

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by Malcolm Gladwell
     
 

In his landmark bestseller The Tipping Point, Malcolm Gladwell redefined how we understand the world around us. Now, in Blink, he revolutionizes the way we understand the world within. Blink is a book about how we think without thinking, about choices that seem to be made in an instant-in the blink of an eye-that actually aren't as simple as they seem. Why are some… See more details below

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Overview

In his landmark bestseller The Tipping Point, Malcolm Gladwell redefined how we understand the world around us. Now, in Blink, he revolutionizes the way we understand the world within. Blink is a book about how we think without thinking, about choices that seem to be made in an instant-in the blink of an eye-that actually aren't as simple as they seem. Why are some people brilliant decision makers, while others are consistently inept? Why do some people follow their instincts and win, while others end up stumbling into error? How do our brains really work-in the office, in the classroom, in the kitchen, and in the bedroom? And why are the best decisions often those that are impossible to explain to others?In Blink we meet the psychologist who has learned to predict whether a marriage will last, based on a few minutes of observing a couple; the tennis coach who knows when a player will double-fault before the racket even makes contact with the ball; the antiquities experts who recognize a fake at a glance. Here, too, are great failures of "blink": the election of Warren Harding; "New Coke"; and the shooting of Amadou Diallo by police. Blink reveals that great decision makers aren't those who process the most information or spend the most time deliberating, but those who have perfected the art of "thin-slicing"-filtering the very few factors that matter from an overwhelming number of variables.

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Product Details

ISBN-13:
9780316010665
Publisher:
Little, Brown and Company
Publication date:
04/03/2007
Edition description:
Reprint
Pages:
320
Sales rank:
1,462
Product dimensions:
5.40(w) x 8.10(h) x 1.00(d)

Table of Contents

Introduction : the statue that didn't look right3
1The theory of thin slices : how a little bit of knowledge goes a long way18
2The locked door : the secret life of snap decisions48
3The Warren Harding error : why we fall for tall, dark, and handsome men72
4Paul Van Riper's big victory : creating structure for spontaneity99
5Kenna's dilemma : the right - and wrong - way to ask people what they want147
6Seven seconds in the Bronx : the delicate art of mind reading189
Conclusion : listening with your eyes : the lessons of blink245

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