Blog for Business: Leveraging Content for Online Marketing + Lead Generation

Overview

A Proven Path to Online Marketing Success and Lead Generation

Businesses are often plagued by similar digital marketing woes: inefficient or fragmented campaigns, the website that just never seems to get done, the Search Engine Optimization vendor that talks over your head, the complete failure to generate leads from your AdWords push.

In Blog for Business, small business marketing expert Erik Wolf presents a ...

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Blog for Business: Leveraging Content for Online Marketing + Lead Generation

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Overview

A Proven Path to Online Marketing Success and Lead Generation

Businesses are often plagued by similar digital marketing woes: inefficient or fragmented campaigns, the website that just never seems to get done, the Search Engine Optimization vendor that talks over your head, the complete failure to generate leads from your AdWords push.

In Blog for Business, small business marketing expert Erik Wolf presents a simple, straight-forward marketing system that begins with content and results in a steady stream of online leads.

And perhaps most importantly, Wolf helps readers avoid the marketing gimmicks, shysters and charlatans that will suck your wallet dry without ever delivering any results.

Blog for Business will teach you:

  • Why blogging is effective as the foundation for a marketing campaign
  • How to make sure that your website project actually gets done
  • What quality Search Engine Optimization looks like and how to achieve it
  • How to convert more traffic into quality leads

No matter what type of business you're in, this book will help you get more from every hour and every dollar you invest in your website and digital marketing efforts.

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Editorial Reviews

Holly Greeg
Once again Erik has created user friendly and value packed advice that even very experienced bloggers will find helpful! His approach to helping everyone from novice to experts be even more successful is an excellent one. I found numerous tips and techniques to apply right away and know that I will keep coming back to this material to put it into action.
Chuck Blakeman
Social media advice is as prevalent as snow in a blizzard, but Erik Wolf has created a clear blue day for you to see how blogging anchors everything else you do to market yourself. If you're afraid of blogging for your business, don't see the point, or even think you've got it nailed already, read 'Blog for Business' by Erik Wolf. He cuts through the 'guru' stuff with real in-the-trenches solutions.
Jamie Turner
I received an advance copy of Erik's book and thought, "Okay, this'll have all the ordinary stuff in it." To my pleasant surprise, it's packed with tips and techniques that I had forgotten about or hadn't seen before -- and I've been blogging for years.

If you're looking for a well-written, concise book that gives you a roadmap for how to set-up, launch and manage a blog, then Erik's book is just what you need.
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Product Details

  • ISBN-13: 9780986023743
  • Publisher: Zodo Group
  • Publication date: 9/28/2012
  • Pages: 156
  • Product dimensions: 5.06 (w) x 7.81 (h) x 0.33 (d)

Meet the Author

Erik Wolf is a small business marketing expert and author of two books, including the the award winning Marketing: Unmasked. He is also the founder of Zero-G Creative, an online marketing agency serving small (and growing!) business clients exclusively. Erik has been featured in The Huffington Post, NewYorkTimes.com and Atlanta Business Radio among other media outlets and has been a speaker at national conferences including South by Southwest (SXSW). Erik lives in Denver, Colorado with his wife and two children.
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