Blog Marketing: The Revolutionary New Way to Increase Sales, Build Your Brand, and Get Exceptional Results [NOOK Book]

Overview

What if you could listen to millions of people--customers, employees, competitors, partners, even the media--as they candidly discuss your company, your products, and your advertising? And what if you were able to use this real, up-to-the-minute feedback to determine exactly what your customers want and how to improve your business ...

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Blog Marketing: The Revolutionary New Way to Increase Sales, Build Your Brand, and Get Exceptional Results

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Overview

What if you could listen to millions of people--customers, employees, competitors, partners, even the media--as they candidly discuss your company, your products, and your advertising? And what if you were able to use this real, up-to-the-minute feedback to determine exactly what your customers want and how to improve your business exponentially? Sound too good to be true? Then you haven’t tapped into the power of the blog.





Today, 50 to 100 million bloggers are communicating on the Internet, expressing their thoughts on and experiences with products, and sharing industry information. With millions of voices being heard, this revolutionary medium is now a worldwide forum. No business can afford to be left out of the conversation.





In Blog Marketing, leading blogging consultant Jeremy Wright explains how and why companies of all types blog and reveals strategies for effectively interacting with customers. You’ll find out how authentic feedback from customers can lead to potential new marketing strategies, innovative new product ideas, and new concepts that will completely transform your business.





Get an exclusive look at some phenomenally successful companies currently taking advantage of blogs including Microsoft, Sun Microsystems, Google, Disney, General Motors, and others, and find out how you can reap the rewards in your own organization.





Blog Marketing is filled with real-world examples of how blogging can





  • Extend company branding

  • Create positive experiences with your customers

  • Provide real feedback on your company and its products

  • Transform the way your company does business

  • Simplify a variety of project management tasks

  • Impact the bottom line





The business world is undergoing profound changes, redefining marketing, public relations, and customer communications. If you aren’t inviting this change into your own business--and keep in mind, your competitors are--then the writing is on the wall. No matter what your business, blogging is essential to your success, both now and in the future.





Revolutionize your business with the power of the blog





Today, tens of millions of bloggers are communicating on the Internet about companies, products, trends, and much more. Don’t miss out on the conversation! Blog Marketing explains how blogs are amazingly cost-effective tools for making business decisions based on actual customer feedback and market intelligence. So get on the blog wagon!





Find out how…





  • GM runs new concepts by customers and invites feedback on their popular FastLane blog--one of today’s top 500 blogs

  • The Disney Channel uses blogs to streamline internal communication and increase their engineering team’s efficiency

  • Microsoft product development teams look for blog feedback before making significant changes to applications

  • Boeing used blogs to gather customer feedback while developing the new 787 Dreamliner



    “I can offer you no greater advice than to read and study this book as if your corporate life depends upon it. Because it does.” —From the foreword by Dave Taylor, publisher, The Intuitive Life Business Blog

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Editorial Reviews

From Barnes & Noble
The Barnes & Noble Review
Can a blog truly build your brand? Can it drive sales? What if someone posts something nasty about you? If you’ve been asking questions like these -- or if your boss is asking them -- you need to read Blog Marketing.

Jeremy Wright starts with the absolute basics: what blogs are, how individuals use them, how bloggers think -- and whether it makes sense for your business. You’ll learn how blogs link you directly to your customers or employees, with no intermediaries -- and the implications of that powerful, unmediated communication.

What mistakes must you avoid? What tools must you master? Where are business blogs headed? Wright offers insight into all of this. And, as you’d expect from someone who’s consulted on blogging with everyone from Microsoft to Mitsubishi, there are plenty of case studies. Bill Camarda, from the January 2006 Read Only

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Product Details

  • ISBN-13: 9780071479509
  • Publisher: McGraw-Hill Education
  • Publication date: 11/15/2005
  • Sold by: Barnes & Noble
  • Format: eBook
  • Edition number: 1
  • Pages: 336
  • File size: 3 MB

Meet the Author

Jeremy Wright is an author and business consultant with a passion for blogging, communications, time management, and anything else that makes people's lives easier. He has spoken at dozens of conferences and worked with a wide range of companies -- from Fortune 500s to home-based businesses -- to understand the power of blogging and online marketing. His blog, Ensight.org, is read by more than 250,000 people every month.

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Table of Contents

1 Blogging basics 1
2 Getting into the blogging mindset 15
3 The power of blogs for business 45
4 How your company can use blogs 69
5 What type of blogs are best for your company 93
6 Using blogs to increase internal communication 123
7 Learn what's being said about your company and products 147
8 Participating in your blog 179
9 Dealing with negativity 211
10 How to succeed in blogging 237
11 The future of business blogging 269
App Sample blogging policy 295
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Customer Reviews

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Sort by: Showing 1 Customer Reviews
  • Anonymous

    Posted September 13, 2006

    Why your company wants to blog

    The Internet contains more than 40 million blogs (some estimates say 60 million) with more than 200 million readers. With numbers like that, businesses must learn how this powerful new form of word-of-mouth works, because bloggers talk about many companies - perhaps even yours. Author Jeremy Wright takes a quick look at blogging basics and then delves deeply into the impact that blogs have on businesses. He explains how blogging can boost your brand, your customer relationships or your internal communications. If you want to learn how to tap into this richly flowing information stream, we recommend Wright¿s easy-to-read explanation. Although he provides valuable start-up information for novices, even experienced bloggers and people who are familiar with the blog world will find ideas to help build their strategies.

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