Can a blog truly build your brand? Can it drive sales? What if someone posts something nasty about you? If you’ve been asking questions like these -- or if your boss is asking them -- you need to read Blog Marketing.
Jeremy Wright starts with the absolute basics: what blogs are, how individuals use them, how bloggers think -- and whether it makes sense for your business. You’ll learn how blogs link you directly to your customers or employees, with no intermediaries -- and the implications of that powerful, unmediated communication.
What mistakes must you avoid? What tools must you master? Where are business blogs headed? Wright offers insight into all of this. And, as you’d expect from someone who’s consulted on blogging with everyone from Microsoft to Mitsubishi, there are plenty of case studies. Bill Camarda, from the January 2006 Read Only