Blog Marketing / Edition 1

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Overview

With an exclusive look inside Google, Disney, Yahoo, IBM, and others, this book shows how your company can use blogs to raise its visibility and transform internal communications

All companies, large and small, know that reaching customers directly and influencing—and being influenced by—them is essential to success. Blog Marketing

shows marketing and PR professionals as well small business owners how to do just that without spending a lot of money. Readers will learn how to tap into the power of blogs to create a direct line of communication with customers, raise the company's visibility, and position their organizations as industry thought leaders.

"Blogs will soon become a staple in the information diet of every serious businessperson . . . . Blogs offer an accelerated and efficient approach to acquiring and understanding the kind of information all of us need to make business decisions."

— John Battelle, Business 2.0

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Editorial Reviews

From Barnes & Noble
The Barnes & Noble Review
Can a blog truly build your brand? Can it drive sales? What if someone posts something nasty about you? If you’ve been asking questions like these -- or if your boss is asking them -- you need to read Blog Marketing.

Jeremy Wright starts with the absolute basics: what blogs are, how individuals use them, how bloggers think -- and whether it makes sense for your business. You’ll learn how blogs link you directly to your customers or employees, with no intermediaries -- and the implications of that powerful, unmediated communication.

What mistakes must you avoid? What tools must you master? Where are business blogs headed? Wright offers insight into all of this. And, as you’d expect from someone who’s consulted on blogging with everyone from Microsoft to Mitsubishi, there are plenty of case studies. Bill Camarda, from the January 2006 Read Only

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Product Details

  • ISBN-13: 9780072262513
  • Publisher: McGraw-Hill Professional Publishing
  • Publication date: 11/15/2005
  • Edition number: 1
  • Pages: 336
  • Product dimensions: 6.30 (w) x 9.10 (h) x 1.17 (d)

Meet the Author

Jeremy Wright is an author and business consultant with a passion for blogging, communications, time management, and anything else that makes people's lives easier. He has spoken at dozens of conferences and worked with a wide range of companies — from Fortune 500s to home-based businesses — to understand the power of blogging and online marketing. His blog, Ensight.org, is read by more than 250,000 people every month.

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Table of Contents

1 Blogging basics 1
2 Getting into the blogging mindset 15
3 The power of blogs for business 45
4 How your company can use blogs 69
5 What type of blogs are best for your company 93
6 Using blogs to increase internal communication 123
7 Learn what's being said about your company and products 147
8 Participating in your blog 179
9 Dealing with negativity 211
10 How to succeed in blogging 237
11 The future of business blogging 269
App Sample blogging policy 295
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Customer Reviews

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Sort by: Showing 1 Customer Reviews
  • Anonymous

    Posted September 13, 2006

    Why your company wants to blog

    The Internet contains more than 40 million blogs (some estimates say 60 million) with more than 200 million readers. With numbers like that, businesses must learn how this powerful new form of word-of-mouth works, because bloggers talk about many companies - perhaps even yours. Author Jeremy Wright takes a quick look at blogging basics and then delves deeply into the impact that blogs have on businesses. He explains how blogging can boost your brand, your customer relationships or your internal communications. If you want to learn how to tap into this richly flowing information stream, we recommend Wright¿s easy-to-read explanation. Although he provides valuable start-up information for novices, even experienced bloggers and people who are familiar with the blog world will find ideas to help build their strategies.

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