Blog On

Overview

Weblogs — or Blogs are taking the Internet by storm! Now you can expand your site using message boards, mailing lists, and numerous other features to maintain and promote community with help from this easy-to-understand guide. Includes practical tips for making tweaks and improvements with HTML, Flash, Web images, and much more.
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Overview

Weblogs — or Blogs are taking the Internet by storm! Now you can expand your site using message boards, mailing lists, and numerous other features to maintain and promote community with help from this easy-to-understand guide. Includes practical tips for making tweaks and improvements with HTML, Flash, Web images, and much more.
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Editorial Reviews

From Barnes & Noble
The Barnes & Noble Review
Have something to say? (About life, politics, movies, technology, your company, your community, your ferret collection, the universe?) So why don’t you have a blog yet? Blog On will help you get one, use one -- and even get people to come look at it.

Todd Stauffer focuses on how-to coverage, not the sociological commentary that was all too prevalent in the first wave of excitement over blogging. You’ll start by deciding what kind of a blog you want, then by familiarizing yourself enough with the technology of blogging to make an intelligent decision about blogware. Dynamic pages or published? Hosted or server-side? If hosted, should it be Blogger, Radio UserLand, or something else? If server-side, should you go with Greymatter, Movable Type, or pMachine?

Whichever you choose, Stauffer walks you through the entire process of starting up and publishing your content. In fact, there are detailed chapters on each of the server-side solutions, up through and including customized templates and syndicated content. Stauffer also shows how to extend your blog with reply email accounts, forums, mailing lists, polls, image galleries, comments, and third-party templates. But he doesn’t scant the most important issues of all: deciding what to say, saying it as effectively as possible, and getting people to read you.

Like intranets, instant messaging, and P2P before them, blogs may be the next area of tech to move from fun to business. In the book’s final chapter, Stauffer gets you thinking about all the ways to use a blog in your company or nonprofit. There are some powerful, maybe even brilliant ideas here. Bill Camarda

Bill Camarda is a consultant, writer, and web/multimedia content developer. His 15 books include Special Edition Using Word 2000 and Upgrading & Fixing Networks For Dummies®, Second Edition.

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Product Details

  • ISBN-13: 9780072227123
  • Publisher: McGraw-Hill/OsborneMedia
  • Publication date: 10/14/2002
  • Series: Internet and Www Ser.
  • Edition number: 1
  • Pages: 388
  • Product dimensions: 0.80 (w) x 7.50 (h) x 9.25 (d)

Table of Contents

Acknowledgments
Introduction
Pt. I What's a Weblog and How Do I Get One?
Ch. 1 Do I Need a Weblog? 3
Ch. 2 Choosing Your Weblog Software and Server 25
Pt. II Using Your Weblog
Ch. 3 The Simple Blog 49
Ch. 4 Using a Hosted Weblog 73
Ch. 5 Setting Up and Using Greymatter 115
Ch. 6 Setting Up and Using Movable Type 147
Ch. 7 Setting Up and Using pMachine 187
Pt. III Extending Your Weblog
Ch. 8 Writing, Designing, and Tweaking Your Blog 239
Ch. 9 Add-Ons for Your Weblog 271
Pt. IV Publicity and Possibilities
Ch. 10 Publicizing Your Weblog Site 297
Ch. 11 Using Weblogs in Organizations 317
App.: Internet Resources 335
Index 345
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