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From Barnes & NobleThe Barnes & Noble Review
Have something to say? (About life, politics, movies, technology, your company, your community, your ferret collection, the universe?) So why don’t you have a blog yet? Blog On will help you get one, use one -- and even get people to come look at it.
Todd Stauffer focuses on how-to coverage, not the sociological commentary that was all too prevalent in the first wave of excitement over blogging. You’ll start by deciding what kind of a blog you want, then by familiarizing yourself enough with the technology of blogging to make an intelligent decision about blogware. Dynamic pages or published? Hosted or server-side? If hosted, should it be Blogger, Radio UserLand, or something else? If server-side, should you go with Greymatter, Movable Type, or pMachine?
Whichever you choose, Stauffer walks you through the entire process of starting up and publishing your content. In fact, there are detailed chapters on each of the server-side solutions, up through and including customized templates and syndicated content. Stauffer also shows how to extend your blog with reply email accounts, forums, mailing lists, polls, image galleries, comments, and third-party templates. But he doesn’t scant the most important issues of all: deciding what to say, saying it as effectively as possible, and getting people to read you.
Like intranets, instant messaging, and P2P before them, blogs may be the next area of tech to move from fun to business. In the book’s final chapter, Stauffer gets you thinking about all the ways to use a blog in your company or nonprofit. There are some powerful, maybe even brilliant ideas here. Bill Camarda
Bill Camarda is a consultant, writer, and web/multimedia content developer. His 15 books include Special Edition Using Word 2000 and Upgrading & Fixing Networks For Dummies®, Second Edition.