Blogging and Other Social Media

Blogging and Other Social Media

by Alex Newson
     
 

ISBN-10: 0566087898

ISBN-13: 9780566087899

Pub. Date: 12/01/2008

Publisher: Taylor & Francis

Blogging and Other Social Media is an excellent and highly practical guide to the opportunities and threats the emerging social media present for any organization. The authors provide background on what blogging is and how it has evolved along with practical advice for setting up a blog and how to make it effective as a communication tool. The book also covers the

Overview

Blogging and Other Social Media is an excellent and highly practical guide to the opportunities and threats the emerging social media present for any organization. The authors provide background on what blogging is and how it has evolved along with practical advice for setting up a blog and how to make it effective as a communication tool. The book also covers the legal issues associated with social media, including areas such as defamation, copyright and trade mark infringement, interference with the administration of justice and employment law.

Product Details

ISBN-13:
9780566087899
Publisher:
Taylor & Francis
Publication date:
12/01/2008
Edition description:
1
Pages:
202
Product dimensions:
6.90(w) x 9.70(h) x 0.80(d)

Table of Contents

Foreword. Part 1 Blogs: Introduction to blogs; Creating a blog; Writing a blog; Enhancing the blogging experience; Is blogging worthwhile for a business? Part 2 Social Media: Introduction to social media; Professional networks for businesses; Consumer-oriented media; Wikis; Online office applications; Podcasting and videocasting; Social bookmarking and the 'online content democracy'; Forerunners to social media; Social media case studies and conclusions . Part 3 Using Social Media Internally: Social tools inside the enterprise - Lee Bryant; Elements of 'Enterprise 2.0' - Lee Bryant; Social media case studies and conclusions- Lee Bryant. Part 4 Social Media and the Law: The law of social media - Mills and Reeve; Online reputation - Colin Samuels, Alex Newson and Justin Patten; Index.

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