Blogging and Other Social Media

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Overview

A collaboration by leading thinkers and business users of social media, this book contains detailed and practical advice on the various forms of social media - their applications, advantages and disadvantages, how these technologies are evolving, and whether or not their use will benefit your business. The section covering social medial and the law explains the risks and remedies related to abuse of copyright, defamation, privacy, data protection and user contracts as well as the opportunities and threats for online reputation.
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Product Details

  • ISBN-13: 9780566087899
  • Publisher: Ashgate Publishing, Limited
  • Publication date: 12/1/2008
  • Pages: 202
  • Product dimensions: 6.90 (w) x 9.70 (h) x 0.80 (d)

Table of Contents

1 Introduction to blogs 3

2 Creating a blog 17

3 Writing a blog 29

4 Enhancing the blogging experience 33

5 Is blogging worthwhile for a business? 41

6 Introduction to social media 49

7 Professional networks for businesses 53

8 Consumer-oriented media 59

9 Wikis 79

10 Online office applications 85

11 Podcasting and videocasting 91

12 Social bookmarking and the 'online content democracy' 101

13 Forerunners to social media 107

14 Social media aggregators 111

15 Social tools inside the enterprise 115

16 Elements of 'Enterprise 2.0' 121

17 Social media case studies and conclusions 129

18 The law of social media 137

19 Online reputation 171

Index 181

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