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Blogging for Business: Everything You Need to Know and Why You Should Care

Overview

Why do 20 to 40 million Weblogs, or blogs, serve as an outlet for an estimated 32 million readers worldwide? And why do these numbers continue to skyrocket?

In Blogging for Business, authors Shel Holtz and Ted Demopoulos tell you exactly how and why more companies are incorporating blogs into their business strategies. This smart new guide helps you engage in the global conversation by creating and maintaining blogs to generate heightened ...

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Overview

Why do 20 to 40 million Weblogs, or blogs, serve as an outlet for an estimated 32 million readers worldwide? And why do these numbers continue to skyrocket?

In Blogging for Business, authors Shel Holtz and Ted Demopoulos tell you exactly how and why more companies are incorporating blogs into their business strategies. This smart new guide helps you engage in the global conversation by creating and maintaining blogs to generate heightened awareness and greater customer mindshare.

In Blogging for Business, the authors reveal why businesses should embrace blogging:

• How to tap into the power of blogs

• How blogs are different from e-zines, Web sites, and message boards

• Why businesses need to monitor blogs that discuss their products and services

• How to use an internal corporate blog as an effective knowledge sharing tool

• Future iterations of blogging, such as podcasts and vlogs

• Legal considerations

Worldwide corporations from EDS and IBM to General Motors and Sprint are leveraging the myriad applications of blogs for product marketing, customer affinity programs, public relations, and internal communications. Packed with top-notch recommendations from two pros, Blogging for Business demonstrates that blogs offer a competitive advantage that businesses cannot afford to overlook.

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Product Details

  • ISBN-13: 9781419536458
  • Publisher: Kaplan Publishing
  • Publication date: 2/1/2006
  • Pages: 272
  • Product dimensions: 7.30 (w) x 8.90 (h) x 0.60 (d)

Meet the Author

Shel Holtz is principal of Holtz Communication + Technology, whose clients have included Pepsi, Barclays Global Investors, The World Bank, and Intel. A blogger and podcaster, Holtz speaks regularly at the International Association of Business Communicators Conference (IABC) and the Ragan Corporate Communications Conference.

Ted Demopoulos has more than 25 years of experience in high technology, including 15 years as an independent consultant serving blue chip clients such as Cisco Systems, The Department of Defense, IBM, Hong Kong Telecom, and the UK Post Office. An early adopter of blogging, he has closely followed the development of the blogosphere for many years.

Ted Demopoulos's first business ventures began in college and have been continuous ever since. His first professional computer work was in 1984 when he helped work his way through graduate school by programming. In 1986 Ted joined Apollo Computer where he worked as a consultant and educator. He stayed a couple of years beyond the takeover by Hewlett-Packard, and then, in 1990, he founded Demopoulos Associates. He has been very fortunate since then to be able to work on a number of exciting projects worldwide. Ted holds a BA from Dartmouth College and an MS from the University of New Hampshire. He lives in Durham NH with his wife, two children, and dog. More information about Ted is available at www.demop.com.

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Sort by: Showing all of 5 Customer Reviews
  • Anonymous

    Posted November 2, 2007

    Great Book on Blogging

    Of all of the books on blogging that I have read, I felt that this provide the most practical and well layed out approach. It provides the steps needed to enter the blogosphere.

    Was this review helpful? Yes  No   Report this review
  • Anonymous

    Posted December 11, 2006

    Helpful guide to business uses of the blogosphere

    The number of bloggers and readers continues to climb. Bloggers don¿t censor themselves they feel free to say anything about anyone. Yet big-name companies such as Boeing, GM and IBM have begun to include blogs in their communication strategies. They understand that they can take advantage of blogs¿ power and influence. In an easy-to-read, conversational style, much like the blogs themselves, Shel Holtz and Ted Demopoulos explain how you can use blogs, both internally and externally. They also dig into why and how you should monitor blogs - even if you decide not to start your own. We recommend this introduction to communication directors and others who wish to understand blogging from a business perspective. If your business has already joined the blogosphere, you¿ll benefit from the book¿s discussion of tracking and monitoring.

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  • Anonymous

    Posted March 31, 2006

    A fun book & a valuable resource

    I found Blogging for Business to be enjoyable and quite helpful. I don't have a technical background and I thought I might find the content confusing and/or tedious, but the authors have made it easy for Luddites like me to get on top of this blogging thing. Now I'm using blog data regularly for business purposes (although I have yet to set up one of my own) and it's been surprisingly useful. I've no doubt we'll be seeing an overabundant supply of books published on this topic, but I recommend you pick this one up. The language is breezy and droll, which makes it a fun read, but the business application is quite powerful.

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  • Anonymous

    Posted March 15, 2006

    Answers all the questions you never thought to ask!,

    If you are blogging, or thinking about it, or just want to know more about it, then buy this book! The authors cover all the bases with great insight and humor, it's an easy read, but it will also stay on your desk as an excellent reference. They cover important things that you may not realize you should worry about, like protecting your work, and what NOT to blog, as well as how to build and promote a blog. Highly recommended! Bob Porter

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  • Anonymous

    Posted March 2, 2006

    Business results oriented how to book

    I've read all the recent business blogging books, and while all are good, most spend too much time preaching the blog gospel. This book does not - it tells you what you need to know, why, and includes plenty of 'how to' information. It's basically an easy to read guidebook and reference to the business uses of new media, e.g. blogs and podcasts. I don't blog and don't plan on it, but my business has certainly benefited from this book !

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