Blogging For Dummies [NOOK Book]

Overview

Everybody’s doing it! And while that logic never got far with your mother, it’s a fine reason to start blogging, especially if you have a business to build or a cause to promote. Well-run blogs do more than offer an outlet for your thoughts. They’ve actually influenced everything from a company’s image to the outcome of a local election.

Because the blogosphere is pretty crowded, it’s a good idea to find out a bit about the anatomy of a blog, what makes a good one, and what it ...

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Blogging For Dummies

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Overview

Everybody’s doing it! And while that logic never got far with your mother, it’s a fine reason to start blogging, especially if you have a business to build or a cause to promote. Well-run blogs do more than offer an outlet for your thoughts. They’ve actually influenced everything from a company’s image to the outcome of a local election.

Because the blogosphere is pretty crowded, it’s a good idea to find out a bit about the anatomy of a blog, what makes a good one, and what it takes to keep one going before you dive right in and start sharing with the world. Blogging For Dummies, 2nd Edition gives you all the basics so you can get a good start. And if you’ve been around the blog a few times and want to advance to the next level, Blogging For Dummies, 2nd Edition even takes a look at podcasting and videoblogging.

You’ll find out how to:

  • Make your blog stand out in a crowd, build an audience, and even make it pay
  • Choose the best software options, boost readership, and handle comments
  • Generate revenue from your blog with ads and sponsorships
  • Protect your privacy and your job
  • Deal with spam and the inappropriate comments from that guy who posts several times a day
  • Find your niche
  • Attract and keep readers
  • Use your blog to promote your business, cause, or organization
  • Add audio, video, cool widgets, and more

Ready? Get Blogging for Dummies and let’s get started!

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Product Details

  • ISBN-13: 9781118052266
  • Publisher: Wiley
  • Publication date: 2/4/2011
  • Series: For Dummies Series
  • Sold by: Barnes & Noble
  • Format: eBook
  • Edition number: 2
  • Pages: 384
  • Sales rank: 586,646
  • File size: 13 MB
  • Note: This product may take a few minutes to download.

Meet the Author

Susannah Gardner is creative director of Hop Studios (www.hopstudios.com), a Web design company specializing in blogs and community content Web sites.

Shane Birley is co-founder of Left Right Minds (www.leftrightminds.com) and blogs at ShanesWorld.ca.

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Table of Contents

Introduction.

Part I: Getting Started with Blogs.

Chapter 1: Discovering Blog Basics.

Chapter 2: Starting a Blog.

Chapter 3: Entering the Blogosphere.

Part II: Setting Up Your Blog.

Chapter 4: Choosing Blog Software.

Chapter 5: Dropping Code into Your Skill Set.

Chapter 6: Hosting Your Blog.

Chapter 7: Customizing Your Blog.

Part III: Fitting In and Feeling Good.

Chapter 8: Finding Your Niche.

Chapter 9: Creating Great Content.

Chapter 10: Handling Spam and Comments.

Part IV: Adding Bells and Whistles.

Chapter 11: Reaching Out with RSS.

Chapter 12: Building the Sidebars.

Chapter 13: Making the Most of Photos.

Chapter 14: Saying It Better with Podcasts.

Part V: Marketing and Promoting Your Blog.

Chapter 15: Measuring Blog Presence.

Chapter 16: Making Mad Mad Money.

Chapter 17: Blogging for Companies.

Part VI: The Part of Tens.

Chapter 18: Ten Ways of Growing Community.

Chapter 19: Ten Cool Tricks for MakingYour Blog Shine.

Chapter 20: Ten Blogs You Should Know.

Appendix: Glossary.

Index.

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Customer Reviews

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Sort by: Showing all of 20 Customer Reviews
  • Posted February 13, 2010

    Very good but content could be better tailored.

    This book should be split into two volumes. There is a lengthy portion tailored to businesses and this section should be elaborated on in another volume leaving one volume for non business interest. Otherwise the book is very easy to read and full of good information. I highly recommend it.

    3 out of 3 people found this review helpful.

    Was this review helpful? Yes  No   Report this review
  • Posted April 19, 2012

    Very helpful

    I am technology-challenged and other books I've read are not basic enough for a blogging beginner, but this one is. That's not to say it is too elementary for people who are more knowledgeable. Where other books use a vocabulary unfamiliar to me, this book includes definitions and explains everything in understandable terms. The layout and organization are great. A very helpful book.

    2 out of 3 people found this review helpful.

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  • Posted December 13, 2012

    more from this reviewer

    Great introduction to blogging and I'd suggest it to bloggers ju

    Great introduction to blogging and I'd suggest it to bloggers just starting out as well as those who have been with it for a year or less! 

    When I started blogging on July 9, my husband thought it would be a nice idea to get me a few blogging books.  I read about half of Blogging for Dummies by Susannah Gardner and Shane Birley, put it down, and then picked it back up again a week ago to finish the book.

    I literally read this book from cover to cover.  I had never read a Dummies book before, but I have been missing out!

    Blogging for Dummies was filled with great facts for any person out there who is starting or working on a blog.  Even bloggers who have been at it for a while would benefit from some of the information involved.

    Some of the things I learned were. . .

    Web hosting and creating my own domain name
    How to use a Blogger, WordPress or Tumblr blog
    Commenting – basically anything you can think of including blocking spam
    Podcasting, using photos, using video
    Advertising on the blog
    Statistics and analytics
    Promoting the blog

    I ended up with sticky notes all over this book that contained great tidbits of information I can add to my blog to make it better, as well as software, plug-ins, applications, and other blogs I can use as resources.

    If you’re interested in starting a blog or have one and want to make it better, check out Blogging for Dummies!

    What is one of your favorite blogs or websites?  It doesn’t have to be book related!

    Thanks for reading,

    Rebecca @ Love at First Book

    1 out of 1 people found this review helpful.

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  • Posted September 19, 2009

    more from this reviewer

    Blogging for dummies 2nd Edition, my take.

    Check my review here: http://www.caiel.net/?p=7

    1 out of 7 people found this review helpful.

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  • Posted May 10, 2012

    Easy to read and follow.

    Haven't finished the book yet - so far, it has useful information and instructions I know I will use.

    0 out of 1 people found this review helpful.

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