Blogging for Fame and Fortune: Includes Exclusive Interviews with Celebrity Gossip Blogger Perez Hilton and Other World-Famous Bloggers

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Technically savvy or not, learn how to create your own incredible platform to showcase your thoughts, knowledge, expertise and opinions to millions of web surfers and make money doing it!

This savvy guide to becoming a blogging success teaches new and current bloggers proven strategies and techniques for creating a sticky blog, cost-effectively promoting it, driving continuous traffic to it, and generating ...

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Technically savvy or not, learn how to create your own incredible platform to showcase your thoughts, knowledge, expertise and opinions to millions of web surfers and make money doing it!

This savvy guide to becoming a blogging success teaches new and current bloggers proven strategies and techniques for creating a sticky blog, cost-effectively promoting it, driving continuous traffic to it, and generating revenue from advertisers and other means.

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Product Details

  • ISBN-13: 9781599183428
  • Publisher: Entrepreneur Press
  • Publication date: 3/10/2009
  • Edition number: 1
  • Pages: 286
  • Sales rank: 1,526,122
  • Product dimensions: 6.90 (w) x 8.90 (h) x 0.60 (d)

Meet the Author

Jason R. Rich is the bestselling author of more than 37 books covering a wide range of topics, including computers, ecommerce, personal finance, career-related topics, and travel and entertainment. He also contributes regularly to major daily newspapers, including the New York Daily News, as well as national magazines and popular websites.

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Table of Contents

Acknowledgments vii

Preface ix

Introduction 1

Blogs, Vlogs, Podcasts, and Webcasts-This Book Covers It All! 1

The Answer to a Very Common Question 2

What This Book Offers 3

All of the Information You Need in One Easy-to-Read Book 4

Pay Attention to Tips and Warnings! 6

What's Next? 6

Chapter 1 Blogging 101 7

What's a Blog, Anyway? 10

Anyone Can Become a Blogger 11

The Benefits of Blogging 12

Start Setting Your Goals and Expectations 13

The Costs of Getting Started as a Blogger 14

You, Too, Can Become Rich and Famous as a Blogger 16

What's Next? 19

Chapter 2 What You'll Need to Get Started 21

Required Computer Equipment 21

Required Software 23

Peripherals and Additional Equipment 27

Internet Connection 29

Blog Hosting Service 29

The Mobile Blogging Option 29

Cost Calculating Worksheet 30

What's Next? 31

Chapter 3 Choosing a Blogging Service 33

Meet Your Hosts 35

Additional Blog Hosting Options 47

What's Next? 53

Chapter 4 Creating Your Blog 55

Types of Blogs and Content 56

What to Consider Before Creating Text-Based Content 57

What to Consider Before Creating Audio Content (Podcasts) 58

What to Consider Before Creating Vlogs (Video-Based Blogs) 62

Choosing What to Blog About 63

Defining Your Target Audience 64

Giving Your Blog a Catchy Name or Title 68

Writing a Succinct Blog Description 69

Choosing and Registering Your Blog's Domain Name 69

Finding Your Blogging Voice and Attitude 73

Keeping Your Blog New and Fresh 74

Incorporating Keywords in Your Content 75

What's Next? 77

Chapter 5 The Anatomy of a Blog 79

The Appearance of Your Blog Is Important 79

Layout and Design Fundamentals 82

Hiring aProfessional Blog Designer 96

Update Your Blog Anywhere, Anytime with Mobile Blogging 98

What's Next? 101

Chapter 6 101 Proven Topics to Blog About 103

101 Topics to Consider Blogging About 104

Blog Topic Idea List 105

What's Next? 110

Chapter 7 Creating an Awesome Blog 111

Ten Strategies for Creating an Informative, Entertaining, and Memorable Blog 111

Nine Tips for Utilizing SEO to Generate Blog Traffic 121

Focus on Improving Your Site's Ranking and Position 124

Additional Search Engine Optimization Tools and Resources 124

What's Next? 125

Chapter 8 Vlogging (or Webcasting) Your Way to Stardom 127

The Difference Between Blogs, Vlogs, and Webcasts 127

Internet Stardom Is All About Name Recognition! 130

Producing Top-Quality Vlogs 131

Making Your Vlogs Stand Out 134

Vlogging and Webcasting Equipment You'll Need 137

Distributing Your Vlogs 138

Webcasting Strategies 140

What's Next? 141

Chapter 9 Become Famous as a Blogger 143

Blogging: An Alternative to Starring on Reality TV 145

Personal Name Recognition Versus Blog Popularity 145

Communicating with Your Fans 148

What's Next? 150

Chapter 10 Driving Traffic to Your Blog 151

Monitoring Your Blog's Traffic 152

16 Free Ways to Generate Traffic for Your Blog and Build a Following 152

Run Paid Ads with Google AdWords and Similar Services 170

How to Launch a Paid Search Engine Marketing Ad Campaign 171

Utilizing Online Display (Paid) Advertising to Promote Your Blog 176

Create and Distribute Special Business Cards or Promotional Materials 178

Don't Forget to Focus on Your Personal Security 179

What's Next? 180

Chapter 11 How to Get Rich from Blogging 181

Incorporate Text-Based, Context-Sensitive Ads Into Your Blog 182

Become an Affiliate for Well-Known Companies and Showcase Their Display Ads 184

Sell Your Own Display Advertising Space 187

Sell Products or Services Directly or Link to an eCommerce Site 187

Solicit Sponsorships for Your Blog 188

Offer a Membership with Members-Only Privileges and Offers 190

Solicit Donations Using ChipIn! 190

Use Your Blog as a Promotional Tool for Your Company 191

Land a Job as a Professional Online Community Moderator 192

What's Next? 192

Chapter 12 The Top Ten Biggest Blogging Mistakes 195

1 Having Unrealistic Expectations 196

2 Not Targeting the Appropriate Audience with Your Content 198

3 Creating Unoriginal or Uninteresting Content 198

4 Disclosing Too Much Personal Information 199

5 Creating Your Blog So It's Not Web Surfer Friendly 200

6 Adding Too Much Clutter to Your Blog's Format 200

7 Purposefully Misrepresenting Information as Fact, When It's Pure Fiction 201

8 Not Properly Promoting Your Blog To Generate Traffic 202

9 Violating Copyright and Trademark Laws with Your Not-So-Original Content 203

10 Not Taking Into Account How Your Blog Will Impact Your Personal and Professional Life Outside of Cyberspace 204

What's Next? 206

Chapter 13 Blogging Experts Share Their Wisdom 207

Taj Campbell 208

Chris Alden 216

Josh Mullineaux 224

Catherine Brown 229

What's Next? 233

Chapter 14 Cyberstars Reveal Their Secrets to Success 235

Perez Hilton 236

Chris Crocker 242

Ben Jelen 250

Patrick W. Gavin 255

Kiel James Patrick 259

Final Thoughts 265

Glossary 267

Index 277

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Customer Reviews

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Sort by: Showing 1 Customer Reviews
  • Posted February 19, 2013

    Just about everybody has a blog these days. They are so prolific

    Just about everybody has a blog these days. They are so prolific that it can be difficult to stand out from the crowd. Yet this is exactly what you must do if you wish to make money from your blog. Blogging for Fame and Fortune will show you how to do just that. Packed with hints, tips and advice, this book will have you making money from your blog in no time.

    It is not just for money-makers, however. If, like me, you blog for fun and have no intention of monetizing, you can still derive benefit from reading this book. It is not just about making money, but gives advice on how to maintain a blog that will keep your readers interested so they return to your blog again and again.

    Beginners will also like this book, as it can be used as a starters guide. From comparing the webs major blogging platforms, to instructions on how to create a blog; from describing different kinds of blogs to advice on how to make your blog awesome and unique; from tips on driving traffic to your blog to interviews with well-known and successful bloggers, this book has something for the absolute beginner and the experienced blogger alike.

    I suggest taking your time reading this as the book is full of hints and suggested websites that you will want to note down as you go. I definitely recommend this book to anybody who has a blog or is considering starting one up. I guarantee you will find something in this book helpful.

    Was this review helpful? Yes  No   Report this review
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