Blogging Heroes: Interviews with 30 of the World's Top Bloggers

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Blogging Heroes: Interviews with 30 of the World's Top Bloggers Pub. Date: 12/5/2007 Publisher: Wiley, John & Sons, Incorporated

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Overview

"One of the true beauties and powers of blogs is that they can give voice to people who are not heard."
—Frank Warren, PostSecret postsecret.blogspot.com

"Don't write anything in a blog that you wouldn't say to someone face to face."
—Scott McNulty, The Unofficial Apple Weblog www.tuaw.com

"For me, the future of journalism is blogging."
—Mary Jo Foley, All About Microsoft blogs.zdnet.com/microsoft/

"I do my best thinking via my blogs."
—Chris Anderson, The Long Tail
www.thelongtail.com

"When I look out at the blogosphere, I don't see lots of inconsequential blogs. I see lots of possibility."
—Gina Trapani, Lifehacker www.lifehacker.com

why do they blog?

It's addictive. It consumes an incredible amount of time, energy, and effort. It is their passion. And these bloggers wouldn't have it any other way.

Among more than 102,000,000 blogs, a few stand out as influential, ground-breaking, and singularly successful. These thirty bloggers have been featured in Wired magazine, Popular Science, and on CNN, NPR, MSNBC, and 20/20. In one-on-one conversations with Michael A. Banks, these innovative, creative thinkers have shared their tactics, their philosophies, what drives them, how they mine for subject matter, and their personal secrets for success. Come and learn from the masters.

Editorial Reviews

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There are millions of blogs, but only a tiny fraction have "hit the big time," i.e., built real audiences and influence, sometimes even earned real money. If you'd like to do any of those things, learn from the folks who've already done them. This book interviews 30 "blogging heroes" -- and, through them, it delivers insights you won't find anywhere else.

You'll meet welcome voices like Dave Taylor, whose computing help blog now attracts a million visitors a month. Here's Peter Rojas, who built Engadget into one of the Web's premier sites for the electronic gizmo freaks among us. Here's LifeHacker's Gina Trapani, whose personal productivity site's twice been honored by Time magazine. Their advice? Solid and wide-ranging, touching everything from self-promotion to software tools, finding your focus to fixing your foul-ups. The net result: a book capable of inspiring (or reinspiring) just about any blogger. Bill Camarda, from the January 2008 Read Only

Product Details

ISBN-13: 9780470197394
Publisher: Wiley, John & Sons, Incorporated
Publication date: 12/5/2007
Pages: 350
Sales rank: 683,191
Product dimensions: 6.10 (w) x 9.00 (h) x 1.20 (d)

Meet the Author

Michael A. Banks has written more than forty books, including the bestseller Crosley: Two Brothers and a Business Empire that Transformed the Nation. Online since 1979, he wrote some of the first hands-on guides introducing people to the online world and such services as CompuServe, AOL, and Prodigy, as well as the pre-Web Internet. He has also chronicled online activities for Windows magazine, Computer Shopper, PCMagazine, PC World, BYTE, and other publications.
An enthusiastic blogger, Banks has participated in online communities for more than a quarter-century. He sees blogging as the cottage industry of the 21st century, and foresees a variety of new Internet-based business categories changing the shape of business over the next decade.

Preface.

Acknowledgments.

Introduction.

1 Dave Taylor: The Intuitive Life Business Blog.

2 Chris Anderson: The Long Tail.

3 Gina Trapani: Lifehacker.

4 Ina Steiner: AuctionBytes.

5 Mary Jo Foley: All about Microsoft.

6 David Rothman: TeleRead.

7 Frank Warren: PostSecret.

8 Mike Masnick: Techdirt.

9 Mark Frauenfelder: BoingBoing.net.

10 Robert Scoble: Scobleizer.

11 Peter Rojas: Engadget.

12 John Neff: Autoblog.

13 Ken Fisher: Ars Technica.

14 Deborah Petersen: Life in the Fast Lane.

15 Joel Comm: JoelComm.com.

16 Brian Lam: Gizmodo.

17 Kristin Darguzas: ParentDish.

18 Chris Grant: Joystiq.

19 Scott McNulty: The Unofficial Apple Weblog.

20 Philipp Lenssen: Google Blogoscoped.

21 Brad Hill: Weblogs, Inc.

22 Steve Rubel: Micro Persuasion.

23 Rebecca Lieb: ClickZ.

24 Deidre Woollard: Luxist.

25 Gary Lee: An Internet Marketing Web Site.

26 Richard MacManus: Read/WriteWeb.

27 Eric T.: Internet Duct Tape.

28 Victor Agreda, Jr.: DIY Life.

29 Steve Garfield: Steve Garfield’s Video Blog.

30 Grant Robertson: Download Squad.

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jrsedivy

Posted March 11, 2009

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An Unexpected Treat

"Blogging Heroes" is one of those rare reads that takes you completely by surprise. I had purchased this book hoping to get a few tips and quite honestly was not expecting too much. By the conclusion though I have walked away much smarter about the topic of blogging - who the major players are and how to create, maintain, or grow a successful blog. The author provides a great formula for his book - he interviews 30 people known for blogging, provides a description of their background and work, asks them a series of questions concerning success factors and challenges, and highlights each interview at the end of each chapter. From this I was able to get an overview of blogging, who the major contributors are in diverse subject matter, identify success trends that I plan to use on my blog, and finally receive a list of great blogs and books which were presented in the book. Definitely worth the price and time to read - recommended.
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