Blogging

Hardcover (Print)
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Overview

Blogging has profoundly influenced not only the nature of the internet today, but also the nature of modern communication, despite being a genre invented less than a decade ago. This book-length study of a now everyday phenomenon provides a close look at blogging while placing it in a historical, theoretical and contemporary context.

Scholars, students and bloggers will find a lively survey of blogging that contextualises blogs in terms of critical theory and the history of digital media. Authored by a scholar-blogger, the book is packed with examples that show how blogging and related genres are changing media and communication. It gives definitions and explains how blogs work, shows how blogs relate to the historical development of publishing and communication and looks at the ways blogs structure social networks and at how social networking sites like MySpace and Facebook incorporate blogging in their design. Specific kinds of blogs discussed include political blogs, citizen journalism, confessional blogs and commercial blogs.
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Editorial Reviews

From the Publisher
“A key text for an emerging field.”
Times Higher Education

Blogging is a landmark in social cyberspace studies -- and much more than that. It's about the way today's popular culture is actually part of large-scale change in the way culture is produced. Jill Walker Rettberg has written a deep and broad book about the real meaning of blogging as evidence for and a driver of an epochal cultural shift. She deftly uses her own experience as a reknowned blogger, examined through the expert eye of an experienced communication researcher, to reveal the psychological, social, political, historical meaning of the blogging phenomenon. She brings media studies, ethnology, literary studies, marketing, journalism, sociology together into a brilliant explanatory framework.”
Howard Rheingold, author of Smart Mobs

“Jill Walker's Blogging is set to be a key text in its field. Unlike too many other books about blogging, this is no simplistic 'Blogs 101', but instead places blogging in a wider context from the declining supremacy of print culture to the emerging hot spots of social networking, including Facebook and YouTube. One of the world's leading scholars on blogging, and a veteran blogger herself, Walker is uniquely placed to document and examine the impact of blogging and allied forms of participatory media.”
Axel Bruns, author of Blogs, Wikipedia, Second Life, and Beyond: From Production to Produsage

“To date, the history and culture of blogging has primarily been blogged, distributed and difficult for outsiders to follow. Walker's book brilliantly documents, analyzes, and situates blogging, constructing an indispensable account of the phenomenon for both scholars and the public alike. A must read for all interested in social media!”
danah boyd, Harvard Law School Berkman Center for Internet & Society

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Product Details

  • ISBN-13: 9780745641331
  • Publisher: Polity Press
  • Publication date: 6/20/2008
  • Pages: 186
  • Product dimensions: 6.10 (w) x 8.54 (h) x 0.74 (d)

Meet the Author

Jill Walker Rettberg is Associate Professor at the University of Bergen.
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Table of Contents

Acknowledgements vii

Introduction 1

1 What is a Blog? 4

How to Blog 5

Three Blogs 9

Defining Blogs 17

A Brief History of Weblogs 22

2 From Bards to Blogs 31

Orality and Literacy 32

The Introduction of Print 36

Print, Blogging and Reading 39

Printed Precedents of Blogs 40

The Late Age of Print 42

A Modern Public Sphere? 46

Hypertext and Computer Lib 48

Technological Determinism or Cultural Shaping of Technology? 52

3 Blogs, Communities and Networks 57

Social Network Theory 59

Distributed Conversations 61

Technology for Distributed Communities 64

Other Social Networks 68

Publicly Articulated Relationships 75

Colliding Networks 77

Emerging Social Networks 80

4 Citizen Journalists? 84

Bloggers' Perception of Themselves 87

When it Matters Whether a Blogger is a Journalist 89

Objectivity, Authority and Credibility 91

First-hand Reports: Blogging from a War Zone 95

First-hand Reports: Chance Witnesses 98

Bloggers as Independent Journalists and Opinionists 101

Gatewatching 103

Symbiosis 108

5 Blogs as Narratives 111

Fragmented Narratives 111

Goal-oriented Narratives 113

Ongoing Narratives 115

Blogs as Self- exploration 120

Fictions or Hoaxes? Kaycee Nicole and lonelygirl15 121

6 Blogging Brands 127

The Human Voic 128

Advertisements on Blogs 131

Micropatronage 135

Sponsored Posts and Pay-to-Post 137

Corporate Blogs 141

Engaging Bloggers 147

Corporate Blogging Gone Wrong 150

7 The Future of Blogging 155

Implicit Participation 156

Perils of Personalized Media 157

References 161

Blogs Mentioned 170

Index 173

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